Accomplished business analyst with 7+ years of extensive corporate and project management experience. 
Proven expertise in gathering, analyzing and documenting business requirements specializing in the implementation of productivity and profit improvement solutions with a global perspective in every endeavor.Worked in diverse fields like Retail, Banking, & Web applications with an excellent track record in data collection, data analysis, data evaluation & data reporting.

PROFESSIONAL EXPERTISE

• Experience with various SDLC Methodologies like Agile, RUP, Waterfall and Prototype
• Experience in Application Development, Web 2.0, B2B, B2C, E-Commerce, GUI, Infrastructure and Operations.
• Performing SWOT analysis, ,Feasibility Analysis, Risk analysis, Cost/Benefit analysis & Gap Analysis
• Ability to lead and mentor a project team by utilizing great communication and influence skills.
• Exceptional Project Management and strong interpersonal communication skills with experience in organizing weekly Project Status and Task Review meetings.
• Experienced in conducting Rapid Application Development (RAD) & Joint Application Development (JAD) sessions.
• Tracing requirements throughout the development process and verifying adherence using the Requirements Traceability Matrix (RTM)
• Experienced in gathering user requirements, analyzing and preparing Project Deliverables such as Project Charter, Communications Matrix Business Requirement Document (BRD) and Functional System Document (FSD) and proposed changes for process improvement using Rational Requisite Pro.
• Excellent analytical and problem solving skills with ability to interact with various teams for data requirements and mapping to the project database.
• Skilled in use of Microsoft Office applications including Word, Excel, Snagit, Axure, Visio and Project, UML use case, activity and sequence diagrams.
• Exceptional data analysis and reporting skills using MS Excel
• Conducting User Acceptance Testing (UAT) and verifying performance, reliability and fault tolerance issues.

PROFESSIONAL EXPERIENCE

• Analyzed current state (as-is), gathered requirements for the new solution, performed gap analysis, and then translated the business requirements into technical solutions or new business processes that closed the gap (to-be) inclusive of creating screen mock-ups / wire-frames and process-flows
• Creation of the Business Requirements (BRD)/ Functional System Design document (FSD’s) to capture Operation model, Process flows, Service Level Agreements (SLA) and Data validation procedures for System enhancement and conversions.
• Ability to clearly articulate and communicate problems and their resolution, and development plans
• Worked with the Project Manager & Product Manager on creation of detailed project plans, work assignments, target dates and other aspects of assigned projects. Provided guidance in prioritizing, determining complexity of problems and issues identified in testing.
• Integrated content pages (including flash modules) and new templates into the shop path.
• Managed the development and implementation of a new Search experience using Endeca.
• Introduced new features like product spotlighting, articles and video spotlighting, guided navigation, type ahead, search SEO URL optimization.
• Worked on the extension of the Web Content Management system (based on Adobe/Day Software\'s CQ5) to support Search.
• Responsible for the implementation of BazaarVoice Stories and Ask & Answer capabilities.
• Managed the development of social macros to enable the sites to easily integrate with Facebook and Twitter.
• Trained Customer Support staff (User Training) and updated them about the latest features.
• Worked on revamping of the PIP template in order to support a Simple and Complex product purchasing scenario.
• Enhanced video player for users and improved support of video with backend work
• Worked on fixing usability issues when business creates different methods of shopping within a category. Integrate content pages (including flash modules) and new templates into the shop path.
• Improve the customer\'s ability to scan many subcategories under headers.
• Led and participated in recurring status meetings
• Integrated content pages (including flash modules) and new templates into the shop path
• Partnership with business communities (users), QA, development teams and other functional stakeholders

Confidential, Union City, CA Jan 2009- May 2010
Position: Business Analyst

• Gathered business, system, and functional requirements by conducting detailed interviews with business users, stakeholders, and Subject Matter Experts (SME’s). Defined the scope of the project, financial projections and Cost/benefit analysis.
• Gathered the functional and business requirements by conducting JAD sessions and participatory Design Sessions involving major leads from the Technical Department.
• Development of a detailed conversion plan and timetable.
• Creation of client notification letters, emails, web updates, statement inserts, etc.
• Facilitated meetings with developers, system analyst and testers to collaborate resource allocation and project completion using MS Project.
• Worked with compliance to ensure that due diligence files are complete and accurate.
• Extensively used Rational Requisite Pro to gather and manage requirements. Created and managed project templates, use case templates, requirement types and tractability matrix in Requisite Pro.
• Supervised the User Acceptance Testing (UAT) to test the usability of the application.
• Pre- and post-conversion training along with weekly status reports.

Confidential, Boston MA
Business Analyst - E Business Group July 2008 – Dec 2008

• Liaised with business and functional owner during risk engineering and high-level review sessions to derive and execute action plans, meeting deadlines and standards. Interfaced with business users to prepare and update Business Process Requirements (BPR), Functional Requirements Document (FRD).
• Prioritized outstanding defects and system problems, ensuring accuracy and deadlines were met.
• Performed GAP analysis of business rules, business/system process flows, and user administration.
• Audited Business & Functional documents and recognized test scenarios.
• Created test case, performed and managed end-user testing and UAT and provided functional documentation and training.
• Traced test cases and functional specifications to Business Requirement using Mercury Quality Center
• Co-operated with the development group to resolve the difficulties in QA test execution.
• Held intermediate brainstorming sessions to understand the obstacles in the system development lifecycle and applied change requests, versions, and addendums. Worked with SharePoint designer to integrate Microsoft Excel with SharePoint site

Confidential, Boston, MA 
Business Analyst Jan 2008 – July2008

• Acted as a liaison between the business and developments teams responsible for providing business solutions. Conducted Gap and Function Point Analysis to estimate the benefits of the new system Vs the existing system.
• Documented the current conditional component of compliance rule that utilize Fund GL Account data to perform calculations that are used in compliance testing. Designed, developed and conducted project related presentations to the executive teams.
• Created the overall file layout & file and data mapping.
• Facilitated JAD sessions with Business Analysts, Subject Matter Experts and End Users.
• Created Business Requirements Document (BRD) and conducted walk through sessions for validation with business and technology stakeholders.
• Developed functional & user requirements specifications document and conducted reviews with the stakeholders.
• Created Use Cases from the requirements and developed UML diagrams (including Use Case Diagrams).
• Conducted the workflows, process diagrams and gap analyses to derive requirements for existing system enhancements.
• Worked on budgeting for cost & resource allocation

Confidential, 
Business Analyst – Marketing &Research Apr 2006 – Aug 2006

• Facilitated qualitative & quantitative research studies to determine market share & positioning, explore new markets, and understand the requirements of our current & prospective clients.
• Analyzed competition and identified go-to market opportunities.
• Determined strategies for the brand through non-traditional and innovative mediums like alliances, tie–ups, co-branding. This led to increase in leads by 30% and an overall increase in revenue by 15% in 2 months.
• Audited the current internal procedures & practices by coordinating an internal benchmarking exercise in terms of actual versus forecasted expenditures resulting in 5% increase in profitability.
• Identified variances in terms of cost and opportunities across departments and introduced procedures to fix them.
• Enhanced procedures to maintain customer database from sourcing until the sales for traceability & data mining.
• Participated in management team process to develop vision and mission statements.

Confidential
Business Analyst Feb 2004 – Apr 2006

• Managed & developed new partners and defined objectives & parameters of strategic relationships.
• Created exclusive strategic alliances with the online portals to increase brand visibility; Sales increased by 24% in the same quarter.
• Monitored the performance of online promotions by tracking through web-trends and Google tracking tools. These tracking data & reports helped to define future marketing strategies.
• Analyze and develop solutions for business challenges with demonstrative leadership and initiative for achieving business results for short – term and long term organization goals.
• Orchestrated a tie up with CNBC India in order to facilitate panel discussions on CNBC shows thereby gaining media exposure. This helped to create five new clients generating revenue equivalent to USD 150,000.
• Successfully launched the first “Online Property Exhibition” for Non-Resident Indian (NRI) customers which helped in generating 15000 leads in a short span of 30 days and helped increases the overall revenue by 64%. Also, this database was used for cross-selling within other departments, which ultimately led to increase in their revenues too.
• Initiated & launched new online reward and incentive-based programs to retain & grow customers. The program was named “Indi Reward”. Also, orchestrated online referral programs to increase new registered users.
• Enhanced financial modeling system (Oracle Apps) that reduced turnaround time.
• Led several cross-functional teams and coached team members to develop skills and confidence in their ability to examine work processes, create solutions, and measure improvements.
• Actively involved in the hiring process vis-à-vis conducting interviews and making offers in order to maintain a headcount for the group and department.

Confidential 
Brand Analyst Jun 2003 – Jan 2004

• Established new financial analysis procedures for marketing plans, which redirected more than INR 500,000 from the non-profitable marketing expenditures to more productive areas (such as product development).
• Maintained existing clients by building strategic relationships.
• Spearheaded a research project that helped client in pruning their non-profitable brands and helped them save Rupees 45000 annually in unnecessary branding / marketing initiatives.
• Initiated the process of brand launch & revitalization and coordinated setting up of the whole division for a client.
• Developed new clients and retained existing clients by building a reputation of integrity, knowledge and accountability.
• Assisted in creating financial project plans & budgeting for entering new emerging markets across the globe.

EDUCATION

Confidential UNIVERSITY, 
GlobalMBA
Confidential COLLEGE & RESEARCH CENTRE 
Master in Management Studies 
Confidential COLLEGE 
Bachelor of Commerce (Accountancy )