SUMMARY

• 8+ years of IT experience as a business analyst in various methodologies and phases of SDLC like Agile, Waterfall and RUP within the domain of E - commerce. Expert in online advertisement, content management, developing end-to-end business processes and web analytics.
• Expert in utilizing Ecommerce platform like Drupal, ATG, WEBL INC for content management, site design (themes), user management, segmentation, shopping cart and payment gateway.
• Experienced in building e-commerce database system in different domains such as; online shopping mall, online service delivery and engineering application.
• Created document for Manufacturing ERP software to assist with the planning project by tracking production cost, supply and materials.
• Great experience in conducting inventory, pricing and shipping cost analysis, promotions, competitor scans, refer-a-friend, coordinate marketing, rewards, loyalty program and merchandising initiatives through sales.
• Experienced in B2B, B2C, C2C and Ecommerce portals web application developments.
• Experienced in global delivery model.
• Implemented Service Now to strategize, design and improve productivity for all types of business users such as; application developers, IT finance and business needs.
• Expert in implementing MDM management to manage the company data.
• Highly proficient in creating document to implement Pay per Click (PPC) to put brands exactly where buyers are searching.
• Strong knowledge of using ITIL and ITSM (BMC software) for IT service management to straighten IT services to meet unique customer requirements and priority.
• Expert in creating document to implement Property Management System to coordinate the operational function of front office, sales and planning.
• Extensive knowledge of coordinating all of the entities involved in a supply chain.
• Expert in managing returns and rejections professionally and promptly with suppliers.
• Expert in object-oriented analysis and design to analyze, design an application system and also to apply visual modeling throughout the development life cycle to improve product quality.
• Strong expertise in processing of modeling using UML (Use Cases, Activity diagrams, Sequence diagram, Data Modeling Diagram).
• Proficient in technical writing skills to create Business Requirement Document (BRD), Functional Specification Document (FSD), Non Functional Requirement Document.
• Expert in gathering, analyzing, and reporting requirements by using JAD session, Brainstorm, requirement workshop, interview, Document Analysis/Workflow and Storyboard.
• Broad knowledge of conducting “As Is” and To Be” analysis, business case development on Ecommerce projects that included mobile deployment and feasibility studies.
• Worked with SSIS and Business Objects to setup data extraction, transformation, coordinating data modeling and writing SQL queries.
• Strong expertise in facilitating QA team in different phases of testing such as System testing, Functional testing, Regression testing and Integration testing to ensure the accuracy of requirement and specifications and overall quality assurance.
• Extensive experience in creating Test Plan, Test Case, and Test Scripts based on Business Requirement Documentation to improve site performance and expert in both automated and manual testing tools in conducting QA Testing and User Acceptance Testing (UAT).
• Dedicated, resourceful individual with a good team spirit and team player with excellent analytical, leadership, communication and problem-solving skills who enjoy complex and challenging projects.

TECHNICAL SKILLS

• BRD
• FRD
• SRS
• Documentation
• Prototypes
• JAD sessions
• EDI
• SWOT Analysis
• GAP Analysis
• Use Cases
• UML
• MS Windows
• MS Visio
• MS Project
• MS Access
• MS Office Suite
• Adobe Omniture Analytics
• Interviews
• MY SQL
• SQL Server
• Oracle
• Omni-Channel
• CRM
• DRUPAL
• ATG
• WEBLINC
• WEBSPHERE Commerce
• MS Outlook
• Erwin
• Mercury Test Director
• Load Runner
• Pivot table
• V look table
• H look up
• HTML
• JavaScript
• Spring
• PHP
• Silk Test
• Star/Snowflake Schemas
• QC
• OLAP/DATAWAREHOUSE
• OLTP
• Rational Requisite Pro
• SWIFT
• CHIPS
• Oracle 10g
• J2EE.

PROFESSIONAL EXPERIENCE

Confidential, New York, NY

Senior Business Analyst

Responsibilities:

• Managed website content by using various modules in ATG commerce platform to create better customer experience.
• Gathered business requirement for content management, Blog, user management and segmentation to help keep the sales flowing on ATG Ecommerce.
• Documented and analyzed business requirement to create a multiple payment types such as; credit card, gift card, pay pal based on ATG Ecommerce platform.
• Created document to manage user profiles and to create organizations and roles using ATG Business Control Center.
• Implemented different technique to improve retail experience in J CREW such as; sales, customer service.
• Managed and oversaw daily operation of warehouse as well as the retail store.
• Developed sales and marketing strategies for different channels such as; ecommerce, B2B.
• Supervised the daily activities of workers engaged in receiving, storing and shipping products.
• Maintained system documentation and updated training materials.
• Created document to develop SEO strategies, to implement and monitor campaigns.
• Prepared document for search engine optimization (SEO) to improve site structure, optimized content, promotions and analysis based on client feedback.
• Maintained SEO guidelines and integrity on customer website.
• Audited business rule performance and gathered business requirement document to assist in analyzing visitor browsing behavior using Adobe Site Catalyst.
• Created document for web analytics implementation, tagging and testing.
• Used Responsys to manage marketing campaigns across digital channels like social media, Email and Mobile device.
• Used Scaled Agile Framework to describe the working progress of the project.
• Gathered business requirements, analyzed, and reported the requirements using ECM requirement workshops, JAD session, Brainstorm, interview, Document Analysis/Workflow and Storyboard.
• Analyzed User Requirement Document, Business Requirement Document (BRD) and Functional Requirement Specification (FRS).
• Documented business need and followed the UML methods to create Sequence Diagram, Activity Diagram and Use Cases.
• Worked hand in hand with Team members to define the scope of the project, risks, Suggestions to determine the right methodology to use for the project.
• Created document for google Adwords promotions such as; discounts, voucher codes.
• Created document to access control measures by assigning a unique ID to each person with computer access based on the PCI standard.
• Participated in analyzing the website by using RMS to increase the efficiency, speed and tracking of workflow of the system.
• Created, managed and edited content in a web-based environment and uploaded website content using content management systems.
• Created distinct brand strategies for the business to eliminate customer confusion and improve sales.
• Created document for Pay per Click (PPC) into the online marketing to attract customers that are ready to purchase an item.
• Documented and managed employee schedules, data backup, marketing distributions lists, reservation and reports using POS system.
• Created document to manage communication, payroll, customer relationship management, sales and material handling using SAP software.
• Coordinated all of the entities involved in a supply chain.
• Worked hand in hand with management team to monitor data management to keep accurate product, contract, pricing and invoicing information.
• Created document for cloud Digital Asset Management DAM to store, organize, find, retrieve and share digital files such as presentation, documents and images.
• Created document to build and manage sales pipeline using CRM software to manage the store’s interactions with current and future customers.
• Created class diagram, ER diagram, data mapping and logical data modeling.
• Conducted Scrum meetings, Participated in sprint planning and estimation meeting as well as other Agile Scrum practices.
• Assisted QA team to evaluate test plan and test cases and manually tested the application.
• Conducted system integration testing, UAT (User Acceptance Testing) and created training manual for the new application.

Environment: MS Access, MS Visio, MS Office, MS Word, MS Power point, Rally, Gap analysis, ATG, RMS, JAD sessions, Adobe Omniture Analytics, SSRS, SSIS, Teradata.

Confidential, Atlanta, GA

Senior Business Analyst

Responsibilities:

• Gathered business requirement to personalize the site visitor’s experience; such as promotion, conditions, usage limit, closeness qualifiers, and its functionality such as; created Logos, Rewards, card benefits, promotions and Credit card using ATG commerce.
• Analyzed the based application to ensure that the website worked properly in managing customer profiles, creating and managing orders, issuing refunds and exchanges, processing returned items and researching customer activity using ATG platform.
• Created document for ATG BCC for merchandising, outreach and service application.
• Collaborated with business unit sales executive to win new business as well as maintaining good relationship with the client.
• Created document to examine and manage website content by using various modules to create a better experience to the customers.
• Worked with IT group to monitor web services and make them more efficient.
• Used google analytics to setup the goal of the URL, to see how users interact with pages using In-page Analytics and also find the visitor actions if it meet the objective.
• Used Erwin for Logical Data Modeling, Physical Data Modeling and Model to Model comparison.
• Conducted user interview and JAD (Joint Application Development) sessions, created agenda and documented analysis in requirement gathering.
• Created and maintained a secure network by installing PCI security standard to protect cardholder data.
• Created document to re-engineer the business process to reduce risk and increase customer satisfaction.
• Created document for Property Management System to automate Confidential function like online ticket booking.
• Worked with Team to create high-level approach/design for solutions.
• Prioritized user stories from product backlogs and helped generate sprint backlog with excel.
• Gathered and analyzed internal and external clients’ business needs and detailed specifications regarding website enhancement and regulatory changes.
• Created document to implement the Digital Asset Management technology to organize, store, retrieve rich media assets.
• Helped in providing sales, margin and ROI analysis for proposed direct-to-consumer initiatives, and productivity of online destinations and merchandise positions.
• Worked with the marketing team to test positions and strategies to increase product and category sale.
• Provided input to IT project plans in areas of high-level requirements, approach to testing and release/ implementation planning.
• Documented and presented weekly KPI reports.
• Planned and worked with the online marketing team to develop Direct-to-Consumer Initiatives.
• Tracked the progress of the project using Burn down chart.
• Designed SQL queries for Backend Testing and Report Generation accordingly based on the specifications.
• Documented business requirement for Test Team in deliverable testing and quality assurance review to ensure that all the business requirements have been satisfied.
• Created document for Test Team to identify software bugs, created Test Reports and used Rally to file the bugs and sent them to developers.
• Involved with the User Acceptance Testing (UAT) to test the usability of the application.

Environment: MS-Office, ATG platform, SDLC, Quality Center, Google analytics, Rally, Scrum work pro, my SQL, JAD sessions, PCI, HTTP.

Confidential, Boca Raton, FL

Senior Business Analyst

Responsibilities:

• Analyzed all the Drupal platform based application such as wish list, shopping cart, payment methods, checkout security, order processing and tracking and created relative document.
• Created document to enable PAYPAL payment method such as; PAYPAL payments standard (PPS) and Website payments standard (WPS).
• Defined the Omni-Channel strategy based on the project goal to enable the Real-time integration capabilities between Cooperate and stores to support store associate mobility and also enable the customer to complete transactions in each channel.
• Assisted in monthly inventory counts.
• Used Site Catalyst to track mobile phone users, to see what people are saying.
• Created document for Oracle Responsys to empower marketers to deliver real-time interactions for consumers across mobile, social and web experiences.
• Used PATHING reports to follow customers/visitors from the time they arrived to the page where they left and also to analyze the key website for improvement.
• Designed and developed project documents based on RUP methodology.
• Created document to re-engineer the business process to focus on good communication of the future-state solution.
• Maintained an information security policy that addresses information security based on PCI standard.
• Involved in gathering and analyzing the business requirements.
• Prepared business functional requirement documents, functional requirement documents, Non-functional requirements and SRS.
• Helped create analysis of within site search productivity and make recommendations on improvements, which can drive sales increases.
• Worked with the marketing team to test positions and strategies for driving increases in specific product or category sale.
• Documented business need and followed the UML methods to create Sequence Diagrams, Activity Diagram and Use Cases.
• Provided input to IT project plans in areas of high-level requirements, approach to testing and release/ implementation planning
• Created use case diagram and description based on functional specifications and I created UML diagrams like; Sequence diagram, Activity diagram.
• Used real-time stats and alerts to know what visitors are doing on the website at that point.
• Collaborated with the development team database team, data warehousing team and QA team throughout all phases.
• Developed strategies with Quality Assurance group to implement Test Cases for User Acceptance Testing.

Environment: Omni-channel strategy, Drupal, BRD, FRD, PCI standard, Windows XP, MS Office, Rational rose, MS Visio, RUP, SQL, HTML, XML, Windows 2000, UML.

Confidential, Cincinnati, OH

Senior Business Analyst

Responsibilities:

• Gathered Business Requirement for Websphere platform for content management, user management, site design, shopping cart and payment gateway.
• Used wireframes and mockup to design the initial stage of the system.
• Collaborated with Team member to define projectscope,risksand determined appropriate methodologies to apply based onScope/Vision documents, and developed project time lines for on time delivery based onSDLCmethodology.
• Facilitated discussions involving key stakeholders from bothbusinessside and IT side to elicithigh level requirementsand estimate projectfeasibility, designed and conductedsurveyamong differentend users including institutional users, brokers to collect detailed requirements.
• Derivedfunctional specificationsusingUML modelsincludinguser case diagram,activity diagram, andsequence diagram, and collaborated with software architects and developers to ensure that the applications conform to the requirements and helped to understand thebusinessflow and account relationships in accordance to the specific databases and tables involved in development.
• Participated in analyzing the website by using RMS to increase the efficiency, speed and tracking of workflow of the system.
• Analyzed point of sale system to reduce Confidential ’s paperwork and to track inventory.
• Created document to re-engineer the business process to provide value analysis to the current-state process.
• Created document to implement Inventory system to determine if an item is in stock, back-ordered or pre-ordered and also to allocate an order, cancel an order or to remove an item from an order.
• Defined detailed business requirements by gathering input from vested business and technical parties to create a PRD and user stories using Excel Sheets.
• Monitored project progress and status usingMS Project,providing high level estimates of efforts for analysis, implementation and support of application, estimating delivery schedule and resource allocation.
• Gathered and analyzed internal and external clients’ business needs and detailed specifications regarding website enhancement and regulatory changes.
• MaintainedTraceability Matrixfor the currentbusinessprocesses and proposed changes.
• Establishedtraceability matrixusingRational Requisite Proto trace completeness of requirements in different SDLC stages, and managed changes requests; controlled, tracked and monitoredchange requestsusingRational ClearQuestto enable successful interactive development.
• Developedtest planswith QA team and helped to developtest scenariosforsystem testing,integration testingandperformance testing.
• ConductedUAT,documented and reported user feedbacks to management team, and developedtraining materialsfor different end users and assisted inUser Trainingfor the new system.

Environment: RUP, UML, Rational Requisite Pro, Rational Rose, Rational ClearCase, Rational ClearQuest, Windows 7, Java, SQL, HTML, MS Excel, MS Word, MS Project, QC

Confidential, Seattle, WA

Senior Business Analyst

Responsibilities:

• Prepared internal Business Requirements Document (BRD) and specifications for reports.
• Analyzed functional problems and determines techniques and requirements most feasible for processing the data.
• Conducted interviews with key business users to gather requirement and business process information.
• Conducted group interviews and JAD (Joint Application Development) sessions, created agenda and documented analysis in requirement gathering.
• Documented High Level Requirements as per the users and converted them into Detailed Business Requirements.
• Created Use Cases, Business Flows, Process maps and Work Flows Diagrams for effective plans
• Involved in data analysis and generated reports with Business objects.
• Experienced in development of prghoject documentation, testing materials and execution, training materials, requirements gathering including downstream and upstream interface requirements and adhering to a project management methodology.
• Documented and managed employee schedules, data backup, marketing distributions lists, reservation and reports using POS system.
• Coordinated the release of application with other affected application areas within the business unit or client applications.
• Worked closely with business unit personnel and business partners to identify and maximize opportunities to use information and technology to improve product, service and/or program business processes.
• Developed Test Plan, Test Cases and Test Scenarios to be used in testing based on Business Requirements, technical specifications and/or product knowledge.
• Wrote SQL queries as per the project requirements.

Environment: Windows XP, MS Office, Rational rose, MS Visio, SQL, HTML, XML, Windows 7, UML

Confidential, White Plains, NY

Junior Business Analyst

Responsibilities:

• Participated in the gathering of user requirements through workshops, questionnaires with respective stakeholders, use case scenarios, site visits and other methods.
• Gathered, documented, prioritized, validated, facilitated and established baseline business requirements.
• Documented the BRDs and FRDs for Ecommerce project using Rational Requisite Pro.
• Conducted user interviews and JAD (Joint Application Development) sessions, created agenda and documented analysis in requirement gathering.
• Analyzed and verified requirements for completeness, consistency, feasibility, and comprehensibility to IT standard.
• Translated user requirements into functional requirements in an understandable manner that is comprehensible to developers/project team.
• Analyzed all targeted Ecommerce activities and business process on weekly basis, and documented all the difficulties that users faced during processes.
• Worked with internal business sponsors in our sales, finance and supply chain group to set priorities, reports and to solve issues.
• Documented the process of re-engineering the current business process to reduce cost and increase customer satisfaction.
• Served as liaison between business customers and IT development teams.
• Worked closely with project manager, business stakeholders, data architects, test managers and developers to achieve project objectives in defined time frames.
• Used google analytics to setup the goal of the URL, to see how users interact with pages using In-page Analytics and also find the visitor actions if it meet the objective.
• Facilitated process models, diagrammatic representation, specifications and charts to provide direction to developers.
• Provided Test Cases to the QA Team to ensure that the system meets Business Requirement.

Environment: MS-Office, Drupal, SDLC, Use Cases, Quality Center, Workshop, HTTP