SUMMARY

• 6+ years of diverse experience in E - Commerce (B2C, B2B, Scenarios, BCC, Merchandising, CSC), Hybris Retail for B2B and B2C business, NetSuite e-Commerce environment.
• Proficient with E-commerce Content Management System, Order Management, Oracle and Point of sale.
• Experience in integrating Hybris with SAP and non-SAP systems for E-Commerce.
• Experience with packages like Hybris, Endeca (B2C, B2B, Scenarios, BCC, Merchandising, CSC), FatWire, Sterling e-commerce Yantra, Unica and Demand Ware etc.
• Adept in utilizing e-commerce tools such as Commerce, Magento, WebSphere Commerce to manage content, use modules, add features, design site, develop and maneuvering website skins, product catalog, integrate payment gateways, shopping cart, cross-selling, shipping etc. to augment sales, Omni-channel strategies and price optimization.
• Experience with different payment gateways (PayPal, authorize.net) for E-commerce solution and in managing Google Analytics, Google Report Suite, Dash Board Reporting, Google Tag Manager.
• Extensive experience with Business-to- consumer (B2C) sales of tangible goods/online services and Business-to- business (B2B) scenarios, such as e-procurement.
• Expertise in Project Management that is Project Scoping, Planning, Estimating, Scheduling, Organizing, Directing, Controlling, Budgeting and Drafting Remedy Procedures.
• Expertise in using web portal, Google AdWords, Microsoft Ad Center, Twitter, Facebook for online marketing campaigns and Search Engine Optimization (SEO).
• Expertise with supply chain strategies/vendor manufacturing process methods to determine level of procurement and strategic sourcing strategies/plans.
• Expertise in using web portal, Google AdWords, Microsoft Ad Center, Twitter, Facebook for online marketing campaigns and Search Engine Optimization (SEO).
• Expertise in Oracle EBS Modules - Inventory, Purchasing/Receiving, Bills of Material, Engineering, Work-in-process, Enterprise Asset Management (EAM), Costing, MRP/ASCP, Collaborative Planning, iProcurement, iSupplier, Order Management/ Shipping, Quality.
• Expert in Test driven development & testing methodologies for performing UAT, System Integration testing (SIT), Business Acceptance Testing (BAT), documenting test results, managing defect life cycle.
• Knowledge of SQL, SSIS, SSRS.
• In depth knowledge Rational Unified Process (RUP) methodology, Use Cases, Software Development Life Cycle (SDLC) processes, Object Oriented Analysis and Design (OOA/D).
• Exceptional skills in business process review and design, use cases, documentation, gap/fit analysis and testing of ERP systems like NetSuite, Oracle EBS.
• Knowledge of Manhattan Associates - WMi functionality.
• Extensive experience with SDLC requirement gathering, analysis, design, implementation, testing and deployment using Agile Scrum, Rational Unified Process (RUP), Waterfall.
• Excellent technical writing skills to create High Level Business Requirements Document (BRD), Functional Requirements Document (FRD), Nonfunctional Requirements Document and Use Cases Specifications.
• Experience in Requirement Analysis, JAD sessions, Requirements Interviews, Brainstorming, Running Scrum Meetings, Sprint review, Business and Systems reviews and working sessions to communicate with the team and to ensure the understanding of the requirements and system design.
• Expertise in broad range of technologies, including business process tools such as Microsoft Project, MS Excel, MS Access, MS Visio, technical assessment tools, Micro-strategy Data Warehouse Data Modeling and Design.

TECHNICAL SKILLS

Software/ Hardware: OOAD (OOA/OOD), Hybris E-commerce, RUP,, UML, SDLC, Waterfall, QA, WAP, CVS, TEAMMATE, MS Access, SQL Server, MySQL, PL/SQL, Oracle DBA, DB2., Windows 98/2000/XP, basic UNIX, HTML, basic DHTML, basic XML, MS Office Suite-Excel Macros, Project, Visio, Adobe Photoshop, Flash, Rational- Rational Rose, Crystal Reports, various NIKU products, C, C++, Sharepoint, Docushare, BASIC, Intermediate level-Visual Basic,ERPs (Microsoft Dynamics AX 2012 and Microsoft Dynamics GP 2009) Microsoft Office 2010.

PROFESSIONAL EXPERIENCE

E-Commerce Business Analyst

Confidential - Minneapolis MN

Responsibilities:

• Designed the use case to ease the definition of floor plans for retail stores using JDA & BDM integration to provide profitable Omni-channel implementation.
• Support for a major effort to improve the Warehouse Management System (WMS) capabilities of Supply Chain.
• Analyzed product productivity metrics, applied strategies for driving sales increases and produced position productivity reports based on the position of the products within the sites.
• Designed and created OLAP cubes by processing Facts and Dimensional tables through Dimensional Modeling in SSAS package.
• Defined E-Commerce integrations for B2B and B2C transactions between external vendors and internal ERP systems.
• Oracle Commerce experience and worked with the Dev/ Tech teams on the framework.
• Managed project for migration of the E-commerce platform from BT Fresca to Oracle saving the company over $450K.
• Provided strategic services to top Internet retailer on re-platforming solutions for multi-channel Commerce solution based on .
• Documented and tested application in LAMP Environment.
• Created UI - user stories for personalized search and implementation to be done around Oracle .
• Assisted in managing content and driving targeted traffic to the website by digital marketing strategies e.g. search engine optimization (SEO).
• Designed online Adverts such as Pop Ads, Google Ads to increase web traffic for specific products.
• Set up analytics reports tracking output of all online adverts published on Google or third-party websites.
• Optimized and deliver content for mobile devices for B2B and B2C models.
• Led inventory reconciliation process for B2C operations, managed audit team and led procurement initiatives.
• Worked with internal and external stakeholders to relaunch an incentivized retail associate training platform that produced $3.4M in incremental web store revenue.
• Worked on a new retailer POS reporting solution including developing a database schema, programatically loading EDI 852 product activity sets into the dataset.
• Assisted with the BRD for the POS implementation project.
• Performed the requirement analysis, impact analysis and documented Business Requirements Document (BRD) and Functional Specification Document (FSD) using Rational Requisite Pro.
• Filling the change request forms, updating the BRD, coordinating timelines between various departments such as Claims processing, development, middle-ware, testing and database team.
• Prepared layouts and to display information graphically in M.S. Visio.

E-Commerce Business Analyst

Confidential - Oak Brook IL

Responsibilities:

• Responsible for designing Asynchronous Order Management (B2B scenario) integration between Hybris and Serenade for Wholesale Channel (Distributors).
• Designed and Implemented Punch Out scenario for Wholesale Channel customers (Distributors) by integrating partner Procurement Systems with Hybris.
• Responsible for customizing Hybris Multiple Channels like Product Content Management (PCM)
• Product Catalog Management (Product Catalog, Catalog Versions, Categories and Sub-Categories), Customer Service Cockpit (CS) and Web Content Management (WCM).
• Hands on experience in HMC and localization for using multi languages in Hybris
• Using HMC (Hybris Management Console) created new group, sub groups and Customized create interface in HMC.
• Gathered requirements for the integration of POS system with the supply chain system.
• Orchestrated integration of marketing data into a MS Dynamics CRM implementation.
• Conducted B2B Web Rapid Prototyping with Axure & iRise.
• Provided the e-Commerce Division with product management support in the ideation, submission, delivery, and enhancement of the product roadmap globally.
• Generated various analytical reports like AdWords reports, Behavior reports, Ecommerce Reports, Multi-Channel Funnels Reports etc.
• Involved in development and testing of POS Point of sale systems and applications for Payment Card Industry (PCI) Compliance initiative.
• Worked closely with marketing team for creating strategy for B2B and B2C market.
• Involved in hands on management of campaigns to continually improve campaign performance and grow productivity.
• Improved checkout process by polishing express checkout and persistent shopping cart.
• Improved customers shopping experience and increased average order value by managing fixed or dynamic cross-selling relationships between products.
• Developed digital strategy plans for B2B clients following the Digital Analytics skills.
• Experience with data mapping for migrating the commerce website from the old platform to .
• Gathered requirements to customize provided solutions, services, and ongoing guidance to power a more relevant and personal e-commerce.
• Worked with vendors/peers to determine lead times, schedules and cycle counts, established requirements needs.
• Utilized Google Analytics to collect data from mobile app and generate reports to analyze the conversion
• Utilized logistics information systems, PO management, and inventory control systems to generate weekly visibility reporting for all levels of management and operations.
• Reformed three brand website on Demandware - completed on time and under budget.
• Replaced back-end Order Management system with Order Motion, installed CyberSource fraud management, and facilitated the replacement of our Customer Service vendor.
• Hands on experience with all phases of Software Development Life Cycle (SDLC) and Software Test Life Cycle (STLC) and also have Exposure to Agile process and methodologies.
• Analyzed User Requirement Document, Business Requirement Document (BRD), Technical Requirement Specification and Functional Requirement Specification (FRS).
• Conducting group interviews, one-on-one interviews, JAD sessions, brainstorming and Prototyping techniques to gather requirements from Stakeholders.
• Participated in the testing of B2B and B2C websites, including creating test plan and test cases, executing test cases (including regression and ad-hoc testing), and defect management.

E-Commerce Business Analyst

Confidential - Cincinnati OH

Responsibilities:

• Primary responsibility would be to gather and produce detailed business requirements, including non-functional requirements, for all e-Commerce projects according to accepted best practice.
• Responsible for smooth transition from Tally to NetSuite ERP for India and for customizing various reports in Netsuite to increase operational efficiency and reduce TAT for urgent information requests.
• Professionally acted as the lead QA resource on the complex Speed FC Warehouse Management system, consisting of 15-20 screens, 30-40 commands, and over 100 functional areas.
• Ran multiple RFPs and contract negotiations with new and existing vendors to maximize service levels and reduce costs.
• Designed and developed Jira tracking for stories, dependencies and team collaboration.
• Upgraded e-Commerce web site engine by managing resources and responsible for installing new software version to increase site uptime by 3%.
• Update and maintain the record in NetSuite and track the current status of clients.
• Worked with B2B ecommerce with advance online selling, merchandizing, personalization and targeting capabilities.
• Made sure that the implemented (POS) point of sale system aligns with the objective of the company.
• Enhanced the master repository for all governing documentation using Confluence.
• Engaged in leading identification and resolution of issue / risk / dependency by promoting collaboration with SMEs and other stakeholders.
• Conducted JAD sessions with supply chain management and development team to brain storm Point of Sale (POS) and Inventory and Order Management System (IOMS).
• Developed custom reports and deployed them on server using SQL Server Reporting Services (SSRS).
• Supported development of UAT cycle test scripts, Review User Acceptance Test Plan (UATP) and attend walkthrough.
• Developed extensive SQL queries using Query Manager against oracle database for data verification and backend testing.
• Acted as Facilitator and Observer in Scrum Meetings in Agile SDLC.
• Participated with Scrum Master, Product owner, Development Team, PM and other Stakeholders.
• Ensured timely and quality development of capability / process / infrastructure support for stress test scenario management, governance and control checks.
• Performed ad-hoc analysis reports which saved the company over $300K monthly.

Business analyst

Confidential - Boca Raton, FL

Responsibilities:

• Provides the e-Commerce Division with product management support in the ideation, submission, delivery, and enhancement of the product roadmap globally.
• Involved in data mapping, logical modeling, created E-R diagram and used SQL queries to filter data within the Oracle database.
• Guide partner teams through requirements and development to enable Demandware-compliant storefronts using best-practice implementation techniques.
• Created Statement of Work (SOW) document for various capabilities in the initial requirements gathering phase.
• Routinely conducting A/B Testing, Split Testing and Conversion Rate Optimization Testing on company website to improve usability, user experience and conversion rate.
• Planned and defined system requirements to Use Case, Use Case Scenario and Use Case Narrative using the UML (Unified Modeling Language) methodologies.
• Conducted End to End functional testing and UAT testing.
• Identified the gaps in the existing systems by performing Gap analysis on the 'As-Is' business process maps.
• Interaction with Risk Management and Risk Architecture to fulfill risk related demands and close gaps.
• Handled SDLC lifecycle of the project in building applications i.e. Plan Driven and Change Driven Methodology including Sprint releases.
• Facilitated daily Scrum meetings, as well as other Scrum ceremonies, sprint planning and sprint review meeting.
• Managed scope and performed change control and change management of base lined requirements.
• Worked extensively with the QA team for designing Test Plan and Test Cases for the User Acceptance
• Testing, Documenting, business requirement documents (BRD) and Functional Requirement Documents (FRS).