Business Analyst Resume
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Mountain View, CA
OBJECTIVE
Seeking a position as a Product Manager.
WORK EXPERIENCE
Business Analyst at Confidential, Mountain View CA
- Utilized Google Analytics to perform A/B testing, ad hoc analysis, trend analysis, demographic analysis, and user study for StyleMelt. The research helped the company launch multiple new product features including horizontal scrolling, social sharing, and daily personal digest.
- Responsible for gathering analytical data and calculating ROI and click through rate for email advertisement, social media campaigns, and affiliate programs. (Google Adwords, Facebook, Twitter, iContact, and etc.) Client acquisition was up 20 percent due to better market segmentation and search keyword.
- Responsible for overseeing development for Google Analytics integration and metric infrastructure.
- Assisted the project management and analyze KPI, business process, work flow, and scheduling.
- StyleMelt is a next generation of email client designed to transform email subscriptions into an elegant personal magazine.
Marketing Analyst at Confidential
- Performed sales analysis and customer research to identify the right market segments and potential business partners.
- Successfully distributed energy saving lighting solutions to Radio Shack, Phillips, America Recorder, Sakar, Casio, Tasco, Thmos, Hmama in Germeny, Maplin in United Kindom, and HAKUTATZ.
International Sales at Confidential
- Responsible for performing shipping and work flow analysis and achieved a 10% operational cost reduction.
- Acquired customers through cold calls and mass email marketing campaigns.
SKILLS
A/B testing, ad - hoc analysis, market segment analysis, market research, KPI, ROI, marginal analysis, and user study. Fluent in English, Chinese, and Japanese
Experienced with Microsoft Word, Excel Pivot Table, Power Point, Photoshop, Google Analytics, Google WebMaster, MS Project, MySQL, QuickBooks, HTML and web design
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