SUMMARY:

• Highly accomplished product management leader with experience in successfully spearheading growth for top - class cutting-edge technology companies.
• Extensive knowledge and experience of Software as a service, Cloud service, and collaboration service (Microsoft Exchange and SharePoint server). Proven success in identifying brand new ways of growth opportunities, delivering differentiated products to market, and communicating value through integrated marketing programs and campaigns.
• Excellent analytic, interpersonal and communication skills, facilitating persuasive presentations and productive relationships with customers, partners, press, analysts, employees, and vendors. A collaborative leader who leverages the team s talents to deliver results.

PROFESSIONAL EXPERIENCE:

Confidential, Herndon, Virginia

Product Line Owner

Responsibilities:

• Manage P/L of hosting, Software as a service, Email & Collaboration (Microsoft Exchange server, Microsoft SharePoint) and Security (SSL), Confidential ’ major product line-up.
• Develop new business models creating brand new growth engines.
• Create and update annual product roadmap to obtain competitive advantages and leadership over market players.
• Lead the team of product operation manager and marketing operation manager to reach the goal.
• Create business case for new products and enhancements in conjunction with cost analysis and sales projection.
• Lead promotions and business developments with cross-groups (MarCom, Marketing, Sales, and Business development team).
• Drive and manage product innovation through product lifecycle management to increase customer satisfaction and reduce customer churn.
• Lead Engineering team, Operation team and Project team to improve continuous product operation metrics (product utilization and performance).
• Reporting to VP of Product Management.
• Launch Exchange 2010 server and SharePoint services and email add-on features.
• Upgrade cloud platform to support CentOS and Windows 2008 server.
• Outperform revenue, delivery margin/contribution margin of products and key metrics (utilization, churn, and renewal rate).
• Launched Partner Integration Guide service, a brand new business model for long term growth engine, which enables Confidential to resell partner solutions through REST API architecture.
• Launched the business models of contextual upsells based on users’ behaviors to maximize sales and conversion.
• Launched upgraded cloud hosting service, Domain-validated SSL certs in SSL Certs Portfolio and SaaS-base Exchange service.

Confidential, Chicago, IL

Director of Product Management

Responsibilities:

• Create, drive, and execute overall go-to-market strategies, business plans and content publishing plan on Hostway brands (Hostway.com, Gate.com and Valueweb.com).
• Gather new product or enhancement requirements (MRD) ranging from internal cross-groups (marketing team, tech support team, and sales team (account management team) to major customers on regular basis.
• Create and update annual product roadmap to obtain competitive advantages and differentiation over market players.
• Create business case for new products and enhancements in conjunction with cost analysis and sales projection.
• Set, manage and update product pricing strategies and product cost/margins in conjunction with competitive market analysis on quarterly basis.
• Establish, and manage key business metrics for continued revenue growth by analyzing sales, cancellation, and support tickets.
• Execute market researches and studies on existing and new products on regular basis in order to capture market trend, addressable market size and competitive landscape.
• Research, and analyze end user usability with customer profiling including demography/firmography and behavior analysis.
• Execute end users’ surveys and focus-group interviews to productize new products or concepts.
• Provide and deliver product contents and presentations to customers and major channel partners in collaboration with sales team.
• Develop and update sales & marketing collaterals, demos, and internal materials.
• Coordinate and assist business development proposals, RFI/RFP responses, and service developments with channel sales team ( Confidential, CableVision, Qwest and CostCo) and business development team for new alliance partnerships and reseller programs.
• Manage P/Ls of Exchange and SharePoint Service Product lines.
• Manage a team of product managers and solution architect.
• Manage and update product lifecycle and product technical roadmap with product bug fixes, product hot-patches and release plans.
• Monitor and audit product performance, product quality and user experience in production system by collecting network traffic, no. of logins, traffic bounce rate from Google Analytics and database logs.
• Built up new product management team to identify and manage brand new product line-ups to address the demand of medium-size and enterprise markets.
• Achieved more than double-digit growth in revenue and profit every year.
• Launched SaaS-base email service, SaaS-base campaign management tool, SaaS-base Exchange and SharePoint service, cloud-based private-label reseller platform, Hostway content delivery network (CDN) service and local directory listing service.
• Led the development of the service architecture for cloud-base Exchange and SharePoint services.
• Improved on order process (order form) in conjunction with e-commerce, usability and provisioning.
• Developed framework for SMB website integration with social media such as Facebook and Twitter.
• Managed and upgraded hosting features, domain name registration and e-commerce tools.
• Designed and upgraded web portal in which end users log in, activate and deactivate services.
• Analyzed the web traffic by Google Analytics and set up the product marketing strategy based on traffic behavior analysis.

Confidential

Hosting Solution Lead

Responsibilities:

• Developed business models based on Microsoft hosting (SaaS) solutions for service providers with a business case, cost analysis, competitive analysis and sales projection.
• Led go-to-market strategies and marketing for hosting (SaaS) solutions.
• Implemented Windows, Exchange, SharePoint, Office Communications Server-based hosting solutions with solution partners.
• Recruited ISVs, solutions partners to customize Microsoft hosting solutions fit into service providers.
• Developed strategic partnerships with key major software solution vendors and hardware vendors.
• Implemented commercial unified communication solutions combining Exchange server, OCS server with IP PBXs for the first time in Microsoft for UniConverse and Korea Telecom.
• Developed strategic partnerships with Broadsoft, Ensim, and Cosmocom.
• Worked as a project manager for Korea Telecom unified communication service integrating with Broadsoft solutions.
• Launched hosted Exchange services and Windows-based hosting solutions in major service providers.
• Implemented cloud desktop service in SK Telecom and mobile outlook service in Korea Telecom.
• Led developer boot camps and jumpstart programs for 3rd party ISVs.
• Launched hosted Exchange services and Windows-based hosting solutions in major service providers.
• Implemented cloud desktop service in SK Telecom and mobile outlook service in Korea Telecom.
• Led developer boot camps and jumpstart programs for 3rd party ISVs.
• Received “Microsoft Hosting Solutions Outstanding Contributor of the year” in 2006.
• Received “Microsoft CSI champion ” in 2004 by increasing Windows Server Market Share.
• Key speakers at “Software as a Service” conferences (Hosting days) in 2004, 2005.
• Contributed “Software as a Service” article on tech press “ZDNet Korea”, Feb. 2006.
• Worked as a acting Hosting Solution Lead in 2005 and 2006.
• Worked as a project manager for Korea Telecom unified communication service integrating with Broadsoft solutions.

Confidential

Product Marketing Assistant Manager

Responsibilities:

• Managed communication and coordination between OEM accounts & R&D Project Team / factory engineering and QA.
• Coordinated hardware design, architecture, manufacturing process, products and OEM projects, quality, cost, planning, and delivery.
• Launched embedded DVR (Digital Video Recorder) in North America.
• Ran and organized annual OEM spec meetings with key major OEM vendors.
• Worked as project manager managing from OEM specification to quality assurance.
• Launched web-based surveillance cameras and transmitters in South America.
• Increased volumes of OEM 200% YoY.
• Developed product roadmaps of all-in-one type solutions and web-based surveillance products.
• Ran best practice road shows for dealers’ s through South America.
• Built inventory warehouse in North America to supply device components to dealers in timely manner.
• Ran annual marketing events “Dealer of the Year” in Brazil and Argentina.
• Assisted OEM-base cable modem launch in North America and involved in RFPs for key MSOs.
• Coordinated developing dealer networks in Japan and South Asia.
• Participated in the marketing campaign programs through trade shows.
• Trained sales engineers and tech support engineers to face end customers.

Confidential

Programmer and System Administrator

Responsibilities:

• Managed data center and network operation center
• Developed army accounting applications with COBOL, and C programming languages
• Managed and updated army MIS