OVERVIEW

Results - oriented professional with experience gathering user requirements and converting them into system specifications throughout the full software development life cycle projects. Excellent analytical and problem solving skills along with current technology experience.

AREAS OF STRENGTH AND EXPERTISE

• Full SDLC Experience Requirements and Elicitation Analytical Skills
• Portal Development Business Process Optimization Interpersonal Skills
• Use Case Modeling Work Flow and Gap Analysis Organizational Skills

TECHNICAL SKILLS

• Methodology: SDLC, RUP, AUP, UML
• Modeling Analysis Tools: MS Word, MS Excel, MS Visio, AS/400, Lotus Notes 8.5
• Reporting Tools: BUNDL, Monarch 6, EasySuite 6.6, PCD Report Viewer, PCD Smart Link
• Presentation Tools: MS PowerPoint, ImageExpo
• Content Management Tools: SharePoint
• Change Management Tools: Rational Clear Case, Rational Clear Quest
• Project Management Tools: MS Project
• Operating Systems: Windows'7 Professional, Windows XP Professional

EXPERIENCE

CONFIDENTIAL

Business Analyst

• Worked on corporate Contact Registration System Re-engineering project CRSR and its migration from Lotus Notes environment to modern client-server platform with web based user interface and RDBMS back end to accommodate distributed growing business of the company
• Interviewed key stakeholders, reviewed relevant policies and procedures, conducted work sessions with users to define, elaborate and clarify requirements
• Collaborated with IT team and business users to establish the technical vision and scope and analyze tradeoffs between user needs, technical possibilities, time frames and budget consideration
• Conducted risk assessment and impact analysis
• Elicited and documented business requirements, performed data mapping, gap analysis, and process modeling
• Translated high level business requirements into system specification for the IT development team and managed relevant changes of all artifacts
• Documented detailed use case specifications and created use case diagrams
• Interacted with various stakeholders to clarify and confirm requirements catalog, use case model, data dictionary, business rules, screen mockups, and system prototypes
• Conducted regular requirements walk-through meetings and workshops with sponsors, business users, and IT team
• Conducted system, integration, and regression testing for each iteration of system development using use case model
• Reviewed QA test cases to confirm test coverage of software requirements
• Facilitated user acceptance testing and developed UA test specifications
• Performed corporate Contact Registration System CRS analysis
• Identified issues and shortcomings with existing system
• Determined gaps in current system capabilities
• Proposed solutions to improve system functionality and justified work to implement these solutions
• Optimized data clean-up process
• Managed work of four Data Stuarts

CONFIDENTIAL

Marketing Analyst

• Worked on major periodic projects for various magazines direct mail campaigns, gift campaigns, and renewals. Managed budgets and budget forecasts. Prepared monthly expense reconciliation with explanation of variances.
• Implemented and developed a variety of status and statistics reports, management summaries which outlined overall conditions, indentified findings and highlighted solutions and recommendations. Developed detailed marketing plans and timelines.
• Planned, developed, and executed strategies for maximizing production and profitability. Worked with consumer marketing, fulfillment, creative, and production teams to develop marketing and testing strategies and concepts.
• Prepared featured presentations and periodic performance reports for marketing and executive director.
• Developed and launched tests and roll outs. Tracked and analyzed results. Proposed recommendations for future testing and roll outs.
• Managed quarterly stock order for four magazines ordering, providing the specs/keys, approving, creating the purchase orders, tracking inventory received .

CONFIDENTIAL

Business Analyst

• Participated in analysis, design, development, testing, implementation, and maintenance of the corporate portal web site
• Worked with upper management to develop product's vision and project's scope.
• Documented business requirements and recommended business priorities. Decomposed high-level business and user requirements into functional requirements of appropriate level of detail suitable for use by developers.
• Participated in peer reviews and inspections of requirements documents and work products derived from requirements specifications to ensure that requirements were interpreted correctly. Contributed a business/process perspective during design reviews and entire project lifecycle to ensure that deliverables meet business needs.
• Managed changes to baseline requirements. Established and implemented effective requirements practices, including requirements reuse across projects and continuous improvement of the requirements process.
• Performed Impact analysis of changes as related to timelines and deliverables. Identified potential problems and led problem resolution efforts.
• Conducted status meetings with team leads to mitigate risk and ensure that project scope and timelines expectations are communicated and understood by all participants.
• Provided end-to-end business analysis support for Newsletters, U.S. News Store, and Rankings projects of enterprise portal in parallel.
• Wrote business requirements and business rules defined and maintained data dictionary produced functional requirements specifications and data validation tables.
• Developed use cases to explain and demonstrate business and functional requirements specifications to technology team.
• Produced business flow charts and screen mock-ups in collaboration with web designers. Inspected and validated UI prototypes to insure its compatibility with functional specifications.
• Provided business content for user interface.
• Developed the Data Presentation Architecture subject, scope, and level of data details for different audiences, periodicity of data updates, right timing for data presentation, appropriate presentation formats, and effective delivery mechanisms.
• Provided relevant test scenarios to ensure that testing results correspond to the business expectations. Created test plans, test cases, and conducted UAT.
• Worked with Quality Assurance team to ensure that requirements documentation accurately translated into test plans and test cases. Coordinated QA and Integration testing.
• Analyzed efficiency of these modules and their contribution into corporate profits cost and benefits analysis . Based on this analysis submitted content change requests and controlled their timely and accurate implementations.
• Participated in two major web site redesign projects related to subscription frequency change from weekly to monthly and complete elimination of printed media subscription.
• Worked with upper management to determine release scope, level of effort for individual enhancements, and requirements prioritization.
• Coordinated full SDLC including requirements, development, system testing, QA, and UAT phases. Created test plan, test cases, and prepared test data.
• Managed customer service inquires received in the NY office.

CONFIDENTIAL

Business Analyst

• Conducted proof of concept research for modifications of renewal and billing functionality for YM magazine to make it more generic and appropriate for all magazines and produced supporting documentation.
• Wrote use cases for new functionality. Extracted business rules common for all magazines from business requirements and created rules repository. Developed data mapping matrix to identify gaps between different systems.
• Analyzed and optimized renewal and billing functionality for Family Circle magazine. Developed business process management flow and wrote requirements to incorporate this functionality into corporate portal.
• Redesigned renewal and billing functionality for Fitness magazine. Performed analysis of existing application to produce functional specification document. Wrote Business Vision Document that defined current system, alternatives, risks, and recommendations to incorporate this functionality into corporate portal.
• Performed feasibility research of developing Internet interface with Communication Data Services CDS to maintain all inventory. Gathered business requirements and wrote Logical Design Document that included system integration diagrams, use cases, wire frame diagrams, and test plan methodology for integrating this interface into portal.
• Developed business requirements, functional specifications, business rules, data mapping, and validations for renewal and billing stock orders automation and prepared high level project plan that included major milestone tasks along with time and cost information.
• Resolved reporting, schedule, and stock issues using CDS.
• Enhanced business reports to improve maintainability and usability and increase productivity.

Junior Business Analyst

• Maintained renewal and billing system documentation for Fitness, Home Style and YM magazines
• Verified accuracy and timeliness of project development schedules
• Wrote system and QA tests for renewal campaigns
• Managed renewal and gift campaign functionality and prepared weekly test analysis for Fitness and Home Style
• Provided monthly renewal and billing reports for business review
• Revised print programs K140's to insure accuracy of billing and renewal tests
• Improved messaging programs at CDS to allow customized control offers
• Initiated on-line access to CDS using BUNDL instead of receiving printed copies of documents that improved work performance and resulted in significant savings of personal time and material resources

CONFIDENTIAL

Junior Business Analyst Part time while at College

• Provided consolidated monthly and quarterly business updates to key personnel
• Provided reports and analyses to improve business results
• Gathered, examined and analyzed statistical data to forecast future market
• Gathered data on competitors and analyzed findings
• Identifying new areas of business for company
• Actively involved in preparation of promotional events and direct mail campaigns: designed advertising materials developed promotional strategies designed questionnaires to analyze client satisfaction
• Worked with company database MS Access 97: maintained company database designed and developed periodical marketing reports using Report Generator created ad-hoc reports using Query Generator

Manager Assistant

• Maintained company database using MS Access 97
• Coordinated promotional events and direct mail campaigns
• Created business reports and letters
• Trained new employees to perform general office duties
• Resolved billing debates and provided client consultations