SUMMARY:

• Experienced business analytics professional with successful track record in deriving insights from large - scale data
• Extensive experiences in analyzing data of sales, marketing, finance, and client services
• A big picture thinker who can identify key value-adding business opportunities and form improvement solutions
• 9+ years team management work including hiring,, coaching, and personnel development
• Business Analytics
• Predictive Modeling
• Causal Analysis
• Data Mining
• KPI Dashboard
• FP&A
• Financial Modeling
• Variance Analysis
• Efficiency Improvement

TECHNICAL SKILLS:

SOFTWARE OR SYSTEM: SQL, SPSS, SAS, R, Tableau, MS Excel, Access, PowerPoint, Word, Oracle, Business Objects, SFDC, SAP, BPS-SEM

WORK EXPERIENCE:

Senior Manager, Business Analytics

Confidential, Phoenix, AZ

Responsibilities:

• Built and lead analytics team with 9 members to provide accurate and insightful information through data science and prescriptive analytics to facilitate decision making
• Collaborate with cross-functional teams to set targets, develop plans, and measure performance
• Provided $88MM of potential incremental net revenue through logistic regression model to guide operations team’s discounts extending behaviors
• Gained $7MM incremental net annual revenue by targeting high potential re-enrollment students through analytics
• Boosted collection rates by 4% through statistical modeling to rank debtors based on their payment potential
• Identified inherent factors that impact Net Promoter Score (NPS) through Decision Tree
• Utilized multivariate regression to standardized staff performance metrics to ensure equitable performance ranking
• Increased students attendance rate by building analytics tools for operation team to identify at-risk students
• Reduced Corporate Contact Center’s staffing cost by accurately forecasting call volume through time series models
• Slashed classroom cost and reduced no-show rate by optimizing classroom resources
• Enhanced accuracy of monthly accrual of promotion campaign expenses through Survival Analysis
• Performed A/B tests on monetary and student retention effects of various business decisions
• Synthesize, design, and prepare monthly KPI dashboard and present insights to senior leadership team
• Lead a group of Data Scientists and Operations Research Analysts for weekly continuing study sessions on data science techniques

Finance & Operations Manager/Controller

Confidential, San Francisco, CA

Responsibilities:

• Mapped out company financial objectives and business plan with leadership team
• Established and maintained systems and policies including accounting, operations, collection, and tax to ensure the integrity of all systems, processes, and data
• Prepared company’s annual and monthly budget by collaborating with heads of each functional area
• Proposed, evaluated, and implemented saving proposals to reduce operating expenses
• Analyzed financial variance and summarized reports for General Management and headquarter
• Supervised monthly closing including reconciliations of Bank, AR/AP, Imports, Intercompany invoices, Fixed Asset depreciation, provisions for Bad Debt and Obsolescence, and Pre-paid reclassification
• Oversaw daily and monthly logistic and inventory related activities
• Reduced shipping cost through negotiation with outside logistic agents
• Reviewed legal documents such as Power of Attorney, Loan to Equity conversion, and inter-company service agreements with external company lawyers

Division Sales Manager / General Management Trainee

Confidential, San Francisco, CA

Responsibilities:

• Led a sale division and built a highly productive sales team with 11 Area Sales Managers (ASM)
• Ranked 2nd out of 7 divisions in the company for total sales and lead conversion in 2007
• Developed division and area annual and quarterly sales plans
• Provided supports to ASMs through hosting sales parties and product demonstrations to achieve their sales goal
• Performed routine ride-along with ASMs and provided coaching and through role modeling
• Designed and implemented sales incentive programs and analyzed programs’ effectiveness for improvement
• Partnered with marketing team on developing market strategies including lead channel optimization, promotion campaigns, and new product launch, and supervised strategies implementation
• Went through business in various functional areas including Marketing, Operations, Products, Finance, IT, and Warehouse towards opening new branch
• Conducted market research on new market including company registration, products and trademark registration, cosmetic industry trends, accounting policies, legal and political environment, and presented findings and recommendations to headquarter leadership team
• Analyzed efficiency and profitability of business model and provided remodel proposal
• Supervised company restructuring project including personnel interview and workflow consolidation and redesign

Accounting Supervisor

Confidential, San Francisco, CA

Responsibilities:

• Ensured accurate transactions posting by accounting staff in the SAP system
• Prepared daily reconciliations of bank accounts, Account Receivables, and Sales and Returns Statistics
• Supervised Fixed Asset registration and depreciation processes
• Conducted monthly closing and communications with headquarter accounting department regarding changes of local accounting rules/requirements
• Oversaw Payroll and Sales Tax Returns processes on related changes associated with updated polices
• Calculated, prepared, and maintained trimester bonus/commission payments to sales force team

Budget Analyst

Confidential, San Francisco, CA

Responsibilities:

• Prepared monthly and quarterly departments budget planning based on company profit plan
• Conducted daily reconciliations of Account Receivable, Bank, and various expense accounts
• Analyzed monthly spending variances and prepared financial reports
• Processed Payroll and implemented payroll changes associated with updated policies

Management Consultant

Confidential

Responsibilities:

• evaluated client’s fund using efficiency and proposed development plan based on venture capital operating model formed marketing and sales strategies through tracking and evaluating 6 branches’ overall operational performance and financial positions
• Conducted interviews and interacted routinely with over 100 company personnel and their customers