Marketing Manager Resume
San Diego, CA
OBJECTIVE:
- To excel and advance career in marketing, analysis, sales, finance, and customer satisfaction. To develop a mutually beneficial relationship by applying my experience and knowledge gained to a full time position in domestic and international business. To consistently be an innovative, result - oriented individual, who effectively provides support and solution to company needs and requirements.
TECHNICAL SKILLS:
Skills: High proficiency in Excel High Proficiency in PowerPoint High proficiency in Word High proficiency in Outlook High proficiency in Photoshop High proficiency in Adobe High proficiency in Access High proficiency in Visio Experienced using CRMs Experienced using Hyperion Ability to use SharePoint Strong SaaS experience Ability to use SAP Ability to use SQL Exceptional writer and editor Fully capable of handling multiple projects Strong analytical thinker Well experienced in group presentations Well rounded sales skills Well adapted to team and group projects Excellent communication skills Extremely success driven and goal oriented Very Coachable Salesforce Expert Very adaptable to change Strong Enterprise experience Natural leader Adapted to fast paced environments Well rounded marketing skills Well rounded business development skills
PROFESSIONAL EXPERIENCE:
Marketing Manager
Confidential, San Diego, CA
Responsibilities:
- Responsible for spearheading all marketing initiatives and road map for startup recruitment firm with over $20,000 invested into inception.
- Implemented and manage internal CRM system SugarCRM to maintain accuracy and flow of data including prospects, leads, customers, opportunities, and activities.
- Assist with content creation and management of marketing collateral including website content, outbound email content, newsletters, blogs, logo creation, business cards.
- Implemented marketing automation system Leadsius monitoring reporting of web analytics, web forms, landing pages, email automation and creation, increasing brand awareness.
Marketing Specialist
Confidential, La Jolla, CA
Responsibilities:
- Manage all North and South America incoming marketing qualified data and leads to identify sales marketing trends and opportunities, Contributed to all marketing campaigns since 2012.
- Assist in coordination/organization of marketing events and logistics including trade shows, roadshows, webinars, demos, press releases, product launches, and campaign creation.
- Approved purchases for event planning in relation to budget, working with multiple vendors.
- Provide thorough post event reporting including analysis of event success, result tracking, feedback, number of leads and visitors, disseminate data reports, improve customer experience.
- Manage Marketing Campaign programs collaborating with SalesForce and Marketo daily to optimize marketing and sales processes, working cross functionally with sales and engineering.
- Support promotional efforts in the B2B and B2C market place including, product marketing, technical marketing, content marketing, A/B testing, identifying potential customers, and attracting them to a specific product using print, email, electronic, in-person and other mediums.
- Support North/South America VAR channel marketing initiatives and sales, work directly with regional resellers to develop joint marketing and sales opportunities.
- Execute Regional Marketing Campaigns based on Global Marketing Campaign structure.
Lead Development Representative
Confidential
Responsibilities:
- Manage client database, accounts, leads, prospects, inquiries via Salesforce, 1st point of contact for all client accounts, Generate and qualify all leads, lead nurturing, lead scoring.
- Analyze and allocate all MQL data to further develop geographic territories within North/South America via Marketo, data mining, extracted web data, global campaigns, data entry and analysis.
- Communicate directly with C-level executives and Directors daily on all account matters including corporations like NASA, Lockheed Martin, Boeing, General Atomics, Sony, Intel, Microsoft, Apple, Google, Texas Instruments, Nike, Northrop Grumman, etc.
- Execute and develop global marketing campaigns and initiatives daily, implement strategic campaigns to target specific geographic markets.
- Demonstrated experience providing high level internal and external customer service.
Marketing Specialist
Confidential, San Diego, CA
Responsibilities:
- Contract assignment to assist and support the Sales Strategic Planning Department.
- Analyzed company financial statements including all assets, liabilities, and sales from .
- Created heavy Excel reports on company statistics as well as updated existing databases.
- Monitored all competitor news releases, circulates, ACT/FTR Reports, and Financial Statements.
- Heavy data mining/analysis for the purpose of monitoring industry trends, creating weekly industry reports, revenue forecasting, and monitoring key performance indicators.
- Assisted with upcoming tradeshow planning and coordination to increase Confidential brand awareness in the business-to-business market place.
Sales Coordinator
Confidential, San Diego, CA
Responsibilities:
- Independent auto dealer, Family owned automobile sales business with Net Sales averaging $200,000-$240,000 annually and Gross Profits averaging $60,000-$80,000 annually.
- Sell 2-4 vehicles per month averaging profits of $ 00 per vehicle.
- Prospect & purchase all motor vehicles from auctions across the United States through ROI/profit analysis, market analysis, KPIs, revenue forecasting, and then ship all vehicles to San Diego.
- Coordinated all sales including advertising, prospecting, appointments, opening and closing.
Account Executive Internship
Confidential, Tempe, AZ
Responsibilities:
- Developed small businesses online through search engine marketing, website content creation/optimization, social media marketing, pay per click campaigns, local search optimization, and industry marketing blogs.
- Analyzed and developed web marketing and direct mail campaigns for small businesses while monitoring growth and response rates for business development opportunities.
- Opening/closing of new accounts, managing existing accounts, prospecting potential businesses.
- Sold services and packages directly to potential and existing clients, while developing strong business relationships with business owners, B2B, outside sales, cold calls 20-30 per day.
- Sold social media marketing packages that included Twitter, Facebook, Yelp, Groupon, Digg, etc.
