SUMMARY:

• A proven leader in successfully accomplishing goals, objectives and s in:
• Project and Team Management, Business Development, Accounts and Marketing Management, Writing and Editing

PROFESSIONAL EXPERIENCE:

Confidential

Sales Compensation Analyst/Project Coordinator

Responsibilities:

• Documented, analyzed, presented and reported findings and results of Confidential Sales Compensation Assessment Project, to facilitate IT automation of sales compensation reporting and calculations.
• Conducted Global Stakeholders Interviews, Focus Groups & Survey, and formal/informal project briefings with key, core business partners, global sales leaders and corporate executives to determine incentives retention, enhancements, offerings and proposals
• Developed and communicated IT global implementations data, recommendations, strategies and methodologies
• Reported, tracked and monitored Sales Compensation Assessment Project requirements/risks/status/dependencies/action items
• Analyzed, summarized and reported franchise SLA to ensure alignment with existing and proposed compensation plans
• Coordinated daily operations and project progression in collaboration with national and international decision - makers and business leaders in Corporate, Sales Effectiveness/Insight, Sales Operations and Human Resources Compensation and Benefits global divisions

Confidential

Project Coordinator/Project Manager

Responsibilities:

• Coordinated, communicated and documented large - scale digital (website) rebrand program development utilizing Agile implementations to create online marketing initiatives/projects, e.g., Peer-to-Peer Ratings & Reviews and improve/enhance existing marketing programs and workflows, e.g., Boost Web Registration awareness, participation and engagement.
• Collaborated with marketing, legal and customer insights decision-makers, external vendors and business stakeholders to develop and implement IT plans, methodologies and end-user workflows to initiate and enhance customers online engagement and experience
• Documented and communicated IT testing, results and evaluated findings measuring performance, user acceptance and validation f existing and start-up initiatives/programs/projects workflows, processes, executions, deployments and
• Wrote and distributed 200+ project status summaries and 70+ status reports with budget/spend, posted on SharePoint and Jiveenterprise platforms
• Created and maintained productivity metrics, progression logs and checklists aligned with project plans and timelines, to track Risks/Issues/Action Items/Dependencies/Solutions

Confidential

Media Consultant and Team Lead/Project Manager

Responsibilities:

• Collaborated with Direct Mail Advertisers, Direct Mail Managers, Sales Representatives and Direct Mail stakeholders to expedite digital fulfillment of national and regional Direct Mail marketing campaigns.
• Managed nine (9) member team of Media Consultants utilizing SalesForce workflows to fulfill national Direct Mail marketing campaigns
• Prevented 40% of consultant managed accounts churn; consistently met Drop (mailing) Dates attainment goals
• Led team with marketing expertise to facilitate writing, designing, production and mailing of 400,000+ Direct Mail postcards

Confidential

Team Lead/Project Manager

Responsibilities:

• Managed the Southeast Region direct mail fulfillment team that, in partnership and collaboration with Sales, consistently achieved monthly direct mail drop (mailing) goals.
• Led the team to consistently ranking among the highest Ad Operations performers in meeting attainment, productivity tabulated and accumulative fulfillment objectives
• Excelled in department teams staffing, building, problem solving, conflict resolution, and coaching
• Supervised regional team to successfully fulfilled, on daily average, 900+ Confidential Direct Mail marketing campaign mailings, purchased/sold in the Southeast Region (Georgia, Florida, North Carolina and South Carolina)
• Coordinated, documented and participated in Sales Ride - Along to conduct in-field analysis, evaluation and assessment of sales/marketing/business development end-to-end processes, strategies and methodologies
• Led, coordinated and set the agenda for Regional Sales and Ads Operations meetings and briefings; wrote and distributed summaries
• Collaborated with Sales and Ad Operations management to analyze and determine marketplace sales volume/pricing/rates, compensation/incentives leveraged against value, productivity and delivery
• Used SalesForce to execute fulfillment workflows, to access, preview and distribute digital proofs and designs, used CRM and CSS systems to validate Ad Ops rates, pricing and sales commitment in confirming and aligning with value, compensation, business and fulfillment requirements

Confidential

Writer, Columnist and Guest Editor

Responsibilities:

• Wrote 100+ articles posted on Patch.com eNewspapers profiling businesses and community events; created and wrote
• Conduct subject and source research and interviews; collaborate with business owners, community leaders and government officials
• Guest Editor duties include managing a hyperlink website; gathering, writing and editing content, covering and posting breaking newscreating up - to-the-minute Twitter postings teasing published articles to drive traffic to site
• Manage websites content development and design incorporating digital and social media applications, interactive and eCommerce capabilities.
• Create and increase web presence and revenue via deployment of dynamic workflows, marketing strategies and methodologies for large/medium/small businesses and corporations
• Track and analyze marketplace spend for website development, design and hosting to leverage sales/pricing/compensation with value and delivery
• Document, track and monitor, via CRM, customers’ SLA, budget and spend for websites designs, development and revisions
• Write and edit SEM and SEO web copy/text, website production and manuals, web production case studies, blog posts, nline newsletters, social media postings and articles
• Created marketing and public relations programs and campaigns to increase public awareness of BOC legislative operationspolicies and actions; coordinated the production and design of the BOC’s inaugural intranet website. Created and executed
• Good steward of taxpayers’ dollars by making prudent, cost-effective and deliberate expenditures via contract and vendor negotiations, conducting goods and services marketplace evaluations and cost analysis while ensuring SLA adherence productivity driven compensation, processed hiring/termination/transfer documentation, conducted internal and coordinated external staff and coaching; processed and approved time and payroll via PeopleSoft and Kronos systems
• Wrote BOC websites content, official agendas/summaries/minutes for BOC legislative committees and Special Call meetings and briefings, BOC press releases, public notices, internal and public policies and procedures change(s) alerts

Confidential

Digital Project Manager

Responsibilities:

• Supervised web designers, programmers and developers to produce 3,000+ websites with SEO/SEM content and applicable eCommerce capabilities Collaborated with decision-making stakeholders, on every level, to capture and communicate business and design requirements
• Consistently recognized with team productivity compensation and incentives for meeting/exceeding website designs, production and launch goals