SUMMARY:

• Top performing product management executive with 13+ years of proven experience driving the complete product development lifecycle in entrepreneurial environments with a focus on user - driven product design, from vision alignment, strategic planning, requirements gathering and definition, and testing to change management, market identification, and Go-to-Market (GTM) deployment. Versed in Agile and Waterfall methodologies, effectively integrating technology, business, and operations to meet initial product goals, as well as to maximize long-term product success.
• Product Management Leadership
• Requirements Gathering & Definition
• Strategic Planning
• Market Identification & Penetration
• Software as a Service (SaaS)
• E-Commerce & Digital Solutions
• Stakeholder Management
• Quality Assurance
• Vendor Relationship Management

PROFESSIONAL EXPERIENCE:

Confidential, Teaneck, NJ

Owner

Responsibilities:

• Confidential is an online affiliate marketing company that promotes online advertisements via proprietary WordPress websites and a variety of traffic sources, including Google AdWords, Microsoft Bing Ads, Confidential and Confidential .

Confidential, New York, NY

Director of Product Management

Responsibilities:

• Selected by the Vice President of Global Product Strategy for a high - profile, high-priority leadership role supporting the Company s aggressive growth strategy. Product owner for a new suite of online analytic tools. Led the identification and acquisition of new databases, increasing the scope of data assets employed for the Company s primary lines of business (clearance reports in both electronic and print formats, database query tools, and trademark infringement monitoring).
• Drafted and groomed user stories, provided mockups and wireframes and defined data mappings for Confidential Analytics, a dashboard of web-based indicators that provides trademark professionals with a cost-effective and efficient way to quickly view USPTO refusals and TTAB details directly within US federal trademark records.
• Maintained product backlogs and regularly attended sprint grooming sessions, sprint reviews and sprint retrospective meetings.
• Developed sales collateral, FAQs and Help manuals for subscription and transactional online and print products.
• Trained sales and customer service staff on new product and content offerings.
• Drove efforts to further expand trademark database inventory, negotiating contracts and managing vendor relationships to successfully expand the coverage of global trademark jurisdictions.
• Administered $3+ million budget for trademark, common law, and business name data.
• Managed data quality, maintenance, editorial, and acquisition management staff throughout the US, Belgium, and Luxembourg.

Confidential

Senior Manager of Content Development

Responsibilities:

• Documented and groomed user stories and created mockups and wireframes, interfacing with IT staff and all internal departments to meet client needs. Collaborated with the executive team to guide product development and managed internal and external stakeholder expectations.
• Product owner and decision - maker for Confidential s web-based platform and offline print products, including global content assets. Maintained product backlogs and regularly attended sprint grooming sessions, sprint reviews and sprint retrospective meetings.
• Led cross-functional internal teams using the user-focused Contextual Design product development methodology in working with clients to design and implement both major and incremental user-focused and workflow supportive platform enhancements, with an emphasis on optimizing front-end designs to achieve best-in-class user experiences.
• Delivered time-saving web-based workflow desktop and mobile solutions for trademark professionals to meet industry demands, including leading teams through visioning, requirements gathering, and launch.
• Added 70+ jurisdictional trademark databases as well as the U.S. FDA s Orange Book, AERS and VAERS databases, Canada s DPD and LNHPD databases, and USAN Names and Stems data, all for internal and external customer use, thus expanding the Company s product offerings to reflect data from global jurisdictions and STM sources.

Confidential

Responsibilities:

• Analyzed data files in various formats (e.g., XML and CSV) as well as XML data via APIs. Defined data field mappings and specifications for import. Wrote and executed SQL queries to periodically assess data stored in Oracle database.
• Identified and implemented new enhancements and additions to the Company s online platform and products, maintaining hands - on oversight throughout the full project lifecycle.
• Assessed the workflow needs of mobile users to identify and isolate specific functionalities needed for their platforms.
• Teamed with UX designers on all design facets of mobile product, including wireframes and prototypes.
• Launched the mobile version of Corsearch.com in line with industry best practices.
• Partnered with Envisional, a NetNames company, to provide their brand protection services to Confidential s customers.
• Led product development of new trademark clearance research reports for the Pharmaceutical and Alcohol/Beverage industries, yielding YOY revenue improvements for these product lines of 80% and 20%, respectively.
• Added 70+ jurisdictional trademark databases as well as the U.S. FDA s Orange Book, AERS and VAERS databases, Canada s DPD and LNHPD databases, and USAN Names and Stems data, all for internal and external customer use, thus expanding the Company s product offerings to reflect data from global jurisdictions and STM sources.
• Analyzed data files in various formats (e.g., XML and CSV) as well as XML data via APIs. Defined data field mappings and specifications for import. Wrote and executed SQL queries to periodically assess data stored in Oracle database.
• Designed search algorithms and released query capabilities to the Company s core platform, allowing clients to search Confidential databases for trademarks of interest using a broad range of query fields.
• Designed and released Watch capabilities to the Company s core platform, allowing clients to monitor trademark infringement.
• Rolled out website functionality that allowed for multi-user web-based collaboration, an expandable browse list, and a variety of information layouts.
• Gathered and documented user stories for the enhancement and maintenance of internal knowledge systems that support internal business users producing content-rich reports on demand.
• Managed User Acceptance Testing (UAT) programs conducted by end users and produced usability assessment reports.

Confidential, Stamford, CT

Responsibilities:

• Confidential is a marketing company focusing on loyalty and rewards programs, formerly known as Confidential, Inc.

Director of Partnership Marketing

Responsibilities:

• Recruited to support sales, marketing, and product delivery to internal partners and strategic clients; technology and operations liaison for sales teams pursuing marketing agreements with external clients. Planned and facilitated operational implementation of loyalty and rewards programs, including billing, sales data transfer, and payment arrangements.
• Collaborated with B2B clients across a wide range of industries, including Victoria s Secret and America Online.
• Created high - impact marketing collateral for promotional emails and advertisements and partnered with internal partners to plan and execute strategic product rollouts.
• Developed economic forecasts to assess potential ROI for investing in digital voice recording systems for clients.
• Explored new channels for selling the Company s core club products, including Point-of-Sale (POS) and Search Engine Marketing (SEM).

Director of Program Execution

Confidential

Responsibilities:

• Key member of the management team of Confidential, a startup e - commerce website marketing loyalty and rewards programs, playing a senior role from early-stage planning and development through launch. Managed team responsible for content planning, site updates, and quality assurance, while driving financial performance through accounts receivable and payable management.
• Liaised with internal and external stakeholders, including managing relationships with development and technology vendors.
• Led technology teams through pre- and post-launch site development efforts; managed Oracle DBA, IT and QA staff responsible for database, system maintenance, testing and monitoring.
• Ensured complete accuracy in tracking and analysis of site analytics (performance, user frequency, and click-through rates).
• Led customer service and fulfillment, including prize winner notifications, shipping, and tax reporting.

Confidential, New York, NY

Product Support Manager

Responsibilities:

• Managed infrastructure planning, testing and maintenance for the 24/7 electronic production department which generated more than $47 million in annual revenue. Oversaw process mapping, project planning, and project management.
• Managed departmental operations through Year 2000 crossover, including risk mitigation and contingency planning, system testing and reporting to senior management.
• Managed process - mapping initiative of code staging practices for development and quality assurance teams.
• Established rigid version control standards for accepting platform builds from development team.
• Managed introduction of third-party software and hardware into production environment.
• Developed scripts for periodic benchmarking of production servers, workstations and code.
• Migrated new system enhancements for production processing of internally-tagged SGML data to improve value added functionality of CD-ROM products.
• Worked with development staff to resolve production issues.
• Prepared documentation on production systems and product processing.
• Project management of production systems/operations-related projects.
• Produced written proposals and project plans for hardware and software upgrades.
• Supervised technician providing desktop support to department staff.