Marketing Analytics Manager Resume
SUMMARY:
- Highly skilled, goal oriented analytics professional specialized in bringing innovative and efficient solutions to wide range of analytical problems. Experienced with BI, financial, marketing, research and web analytics. Skilled in integrating data from multiple disparate sources and creating analytics solution.
- Statistical analyisis as applied in business setting - descriptive statistics, multiple and liner regression, factor analysis, cluster analyisis for marketing and financial insights
- Requirements gathering, mapping, business requirement documents, data mining, integration of data from disparate data sources to create business solutions, dashboards and presentation of insights.
- Experienced with marketing analytics - survival analysis, segmentation, life time value, retention, ROAS, channel attribution, marketing research, customer satisfaction studies, statistical analysis and reporting to internal and external customers - clients
- Finance Analytics- financial forecasting - rolling and quartely, budgeting and financial reporting to internal and external customers, sales reporting and analysis, ROI, trends
- Time management and and project management using Scrum and Agile, collaboration with JIRA, Jive, SharePoint and Confluence
- Web developer with wide range of programming skills: HTML, CSSS, Perl (CGI), Flash, Dreamweaver, graphical design (Photoshop), WordPress; knowledge of Ruby on Rails and Pyton
TECHNICAL SKILLS:
Applications: Excel (expert level), data mining (MS SQL, Oracle, Hadoop, Hive, Google Big Query), automation (Tableau, Crystal Reports, Business Objets, SAS, Access), web analytics (Google Analytics and Omniture - Site Catalyst), sales reporting (SalesForce)
PROFESSIONAL EXPERIENCE:
MARKETING ANALYTICS MANAGER
Confidential
Responsibilities:
- Evaluated Life Time Value model and automated Customer Funnel Model - from Excel to Tableau
- Created several projects in Tableau bringing insights about the customer and user behavior - channel attribution through transaction
- Integrated data from several sources - Sales Force, SiteCatalyst, SQL server and Google Analytics for more comprehensive and automated solution using Tableau
BUSINESS ANALYTICS MANAGER
Confidential
Responsibilities:
- Coordination and integration of supply chain analytics from different international sites for presentation to senior level executives
- Worked directly with business owners to redesign and automate sales and financial reports
- Project manager for company wide project from BRD through direct work with the client
BUSINESS INTELLIGENCE LEAD
Confidential
Responsibilities:
- Owned, scheduled and coordinated reporting for the major client (VISA) ensuring that the client received accurate marketing reports in a timely manner
- Consulted business how to streamline processes, improve efficiency, cut on cost and implemented new applications for the reporting
- Redesigned existing reporting, owned Google Analytics reporting and directed the work of two Reporting Analysts
MARKETING CONSULTANT/Business Owner
Confidential
Responsibilities:
- Consulted companies - financial analytics (AAH), Touro Univiersity (medicare research)
- Created marketing program for nutritional and real estate agency from design of marketing material and digital advertising through analysis and integration of business insights for improved efficiency
- Worked on several web sites using different web development applications and web programming
- Coordinated with suppliers and customers, designed products and did competitive analysis
INFORMATICS ANALYST - PROJECT MANAGER
Confidential
Responsibilities:
- Managed redesign and automation of QA manual reports for 22 different accounts for several departments, which allowed for timely delivery to clients without financial penalty
- Advised management on implementation of different applications for reporting and analytics
- Owned reporting for 22 clients - from the data extraction to the final presentation and delivery
BUSINESS INTELLIGENCE ANALYST
Confidential
Responsibilities:
- During the process of restructuring took different senior roles and responsibilities for sales, marketing and financial analytics
FORECAST FINANCIAL ANALYST
Confidential, San Francisco
Responsibilities:
- Supported CFO, organization and government agencies with monthly financial forecasting, budgeting and financial reporting
WEB DEVELOPER (Consultant)
Confidential
Responsibilities:
- Created several online language books using web development skills and best user design principles
MARKETING CONSULTANT
Confidential
Responsibilities:
- Created online surveys, used statistics to evaluate and to improve company’s program
MARKET RESEARCH ANALYST
Confidential
Responsibilities:
- Used statistics to translate the information into the reports and presentations