SUMMARY:

• Strong International Marketing and Customer Service Expert with an ability to strategize and tactically execute winning results within a firm’s global business model.
• Demonstrated to be a results - driven Strategist as well as an innovative Management Leader with over 20 years of unique diverse s within Solution and Regional Marketing, Business Development, Consulting, IT strategy, Operational Efficiency, Organization Effectiveness, Coaching and Project Management. Superior conceptual and influencing abilities. Leverages business acumen across diverse cultures in pursuit of smart global partnerships and business development opportunities for product solutions and service sales. Adept at bridging business needs with scalable technology solutions. Resourceful, innovative, able to deal with complex issues with a passion for excellence in quality, continuous process development, and building partnerships.

PROFESSIONAL EXPERIENCE:

Confidential, Dallas, Texas

Responsibilities:

• Currently working on a marketing & sales plan, for a digital marketing IT company.
• Managed first an outbound shift at Confidential . Now preparing the new operations to be ready for the upcoming OSHHA audit and implementing safety and wellness processes and procedures.

Confidential, Dallas, Texas

Regional Marketing Director

Responsibilities:

• Senior global business development strategist and marketer, with full responsibility for reviving and expanding $100M technology and consulting pipelines for underperforming sales channels in key global markets. The portfolio included all airline Passenger Solutions, operational and planning solutions. As an advisor to the regional leadership team, supplied sound business competitive & analysis and insights to the addressable market, and developed the corresponding strategy to ensure continued growth of the business. Identified targets for revenue growth and leveraged Sabre resources to meet untapped needs. Delivered visibility to Sabre brand with culturally-aware customer targeting plans. Developed and maintained relationships with industry key stakeholders, thought leaders, regional airline associations and agencies to expand footprint and market position. Applied customer insights and market research to corporate communication strategies. Implemented and facilitated the deployment of sales enablement in the regions.
• Evangelized innovations and technology via a multi-channel marketing strategy including media, events, sponsorships, workshops and roadshows. Managed ad-hoc strategic & operational projects
• Developed sales . Authored airline-related articles in Ascend (an winning magazine from Sabre Airline Solutions), Air Traffic Technology International Magazine, and regional publications.
• Measurably improved brand perception and visibility among airline customers and potential sales targets - elevating Europe-Middle East-Africa (EMEA) brand image scores by 5% and Satisfaction/Likely to Recommend scores by 10-15%.
• Supported sales channels meet $50M sales target within first year of tenure.
• Instrumental in established new relationships with the Association of European Airlines (AEA, the Latin America and Caribbean Air Transport Association (ALTA). Rejuvenated declining relationships with key airline associations, including Arab Air Carriers Organization and Airline Business Magazine.
• Successfully negotiated reduction in Sabre advertising and sponsorship fees. Managed local vendors
• Key driver in setting-up specific regional workshops and generated sales leads team.
• Led a project to improve the contact management process across the enterprise (CRM tool) to improve customer service, Channel partner communication and efficiency of the campaigns

Director, Distribution Strategy & Marketing

Confidential

Responsibilities:

• Successfully launched new branding treatment for repositioned distribution/airline reservation software as Sabre’s Air Distribution Portfolio, including new naming convention, solution bundling, pricing, launch events, and plan.
• Opened new business channel in low-cost carriers - added as many as 5 new airline customers to date.
• Increased revenue per transaction within segment by 8-10%.

Director, Business Performance Consulting (BPR)

Confidential

Responsibilities:

• Expanded consultancy offerings from Six Sigma process improvements to broader undertakings (e.g. cost reductions, strategy and planning, and data bridge projects) that helped meet corporate financial improvement goals.
• Put KPIs in place to establish accountability and communicate measurable s.
• Personally led projects (Highly strategic and organizational projects)

Partner, Latin America Territory

Confidential

Responsibilities:

• Business development. Prospected and qualified new leads, developed new business opportunities, and grew existing customer relationships with key airlines across Latin America. Managed P&L target of $2.2M. Guided sales process end-to-end, including product presentation, negotiation/close of sale, supervision of delivery, and ongoing contract compliance.
• Maintained matrix-managed relationship to project teams fulfilling contracts within Territory. Oversaw the delivery teams that provided hand’s on work in the areas of network planning, revenue management, distribution, airline start-up assistance.

Product Marketing Manager

Confidential

Responsibilities:

• Recruited to help Sabre define its strategy and map the development of comprehensive CRM solutions to support the airline customer touch points. Primary point of contact between airline customers and various solution managers to ensure the design and development of truly integrated CRM tools and loyalty approaches. Coordinated commercial pursuits/proposals and marketed CRM component as a key element of Sabre’s Passenger Services Solutions. Subject matter expert at tradeshows, marketing events, workshops, and customer consults/presentations (Aerolineas Argentinas, Cathay Pacific, Taca). Trained Account Managers.

Confidential

Project Manager, CRM / Project Manager

Responsibilities:

• Successfully developed, presented, and defended business case for funding CRM initiative before Board of Directors. Created IT strategies (ex: Confidential )
• Partnered with airline loyalty program expert to promote CRM within Lufthansa and to other airlines.

Confidential

Director of Operations / Senior Project Manager

Responsibilities:

• Successfully led Proudfoot’s largest project, a multi-million dollar, multi-location engagement requiring 100 consultants. Guided the adoption of new processes and structures within an extremely change-resistant corporate culture.