PROFESSIONAL SUMMARY:

• Certified Usability Analyst (CUA) from Human Factors International (HFI) with over 15 years of Design & User Experience (UX) expertise in the IT industry helping organizations to strategize, define and design products and applications(b2b/b2c) for desktop, web & mobile.
• Dynamic, creative hands - on leader. Experienced working with diverse teams, clients, stakeholders and industry partners in driving design and usability strategies. I have worked with clients/users across various business verticals and domain.
• Functional expertise: Creating Design Strategy, Design thinking, Conducting User Research, Heuristic Reviews, Usability Testing, Defining UX Design Strategy & Information Architecture, Usability Expert,
• Requirement Analysis, Branding, Visual Design, Wireframe Designs, Task Flows, Quick Prototypes,
• Information Design, Visual Analytics
• 8+ years of experience in People, Project Management - Capability development, Space planning, Business Development, Pre-sales, Solution Decks, P&L management, Project Planning, Resource Management, Billing, Staffing, QA Checklists, PRDs, Status Reporting, Analytics & Monitoring.
• Mentoring & Young Guns - Creative Designers, Information Architects, Interaction Designers Usability Analysts, Business Analysts and User Interface Developers
• Expert knowledge of all popular design and development tools - Adobe Photoshop, Flash, Illustrator Dreamweaver, Captivate, Axure, HTML, MS-Office, MS Visio etc.
• Actively contributes to business development efforts through project scoping & estimating
• Skilled in communicating complex information by creating highly efficient user interfaces & visual design solutions, based on effective analysis of business and end-user requirements.
• Skilled in creating effective interaction design models for products and applications.
• Skilled in analyzing and identifying the customer side of the story by clearly understanding the business objective, which helps in ideation and building a design strategy that meet the needs of the customers and end users.
• Proficient at delivering great product designs and experiences in collaboration with design team, product management, engineering teams, developers, and business stakeholders.
• Excellent in interfacing with customers/stakeholders, which helps in effective closure of designs that meet both business and design requirements
• Good exposure to emerging trends in UX (Immersive technologies, Next Gen UI), customer experience, social media integration, big data, and digital marketing
• Passionate professional with balance of technology and business skills.

WORK EXPERIENCE:

Confidential

Associate Specialist

Responsibilities:

• Currently working onsite from client location in St. Louis as UX specialist
• Responsible for working closely with client team and stakeholders to understand business requirements and translate into effective UX design, leveraging UCD best practices.
• Create and conduct UX audits, interviews, heuristic evaluations, develop personas and test scenarios based on user requirements
• Responsible or UX thought leadership, team growth, capability & practice development
• Performing detailed user research & analysis - Conducting interviews, focus groups, design workshops creating user stories and user journeys
• Work closely with account team on growing digital practice, helping with pre-sales & BD

Confidential

Principal Consultant - User Experience

Responsibilities:

• Managing Key clients, help strategize projects. Designing new service offerings and engagement models
• Responsible or UX thought leadership, team growth, capability & practice development
• Work with technology and product teams to help define user experience goals and metrics
• Work closely with client teams for creating and selling design solutions. Helping with pre-sales & BD

Confidential

Manager

Responsibilities:

• Managing the UX Expertise center for India offices.Responsible for team growth, utilization and billing targets, capability and space planning
• Work closely with Business consultants and Principals for creating and selling design solutions across various business units. Working on suite of enterprise apps for web as well as mobile
• Managing Key Clients, help strategize projects. Designing new service offerings and engagement models
• Responsible for growing the UX Expertise Center within the organization
• Create and conduct UX audits, interviews, heuristic evaluations, develop personas and test scenarios
• Steering activities pertaining to resource management & allocation as per project estimations
• Working across range of BI technology solutions, defining Information design strategies leveraging advanced visualization trends. Providing design direction, suggesting UX approach for various project requirements.
• Experience in designing content for third-party BI tools like MicroStrategy, Qlikview, and Tableau
• Performing detailed user research & analysis - Conducting interviews, focus groups, design workshops creating user stories and user journeys

Confidential

Sr. Manager

Responsibilities:

• Create and conduct user experience audits, heuristic evaluations, user personas and test scenarios
• Manage user research (focus groups, prototypes & usability tests), interpreting results into actionable requirements and present findings along with recommendations to business
• Create interaction models, wireframes, task/process flows, screen mockups, and present UX strategy deliverables to business stakeholders & clients
• Creating concept drawing, flowcharts, prototypes & functional demos for clients and sales teams to showcase team’s skills
• Constantly working and doing research on emerging trends in UX like user persuasion techniques, next gen
• UI, immersive technologies like AR, touch & natural user interface
• Support creative aspects of sales pursuits, including proposal creation and client presentations

Confidential

Interaction Design Manager

Responsibilities:

• Joined team to own and lead user experience, interaction design, and usability practices across all web, desktop and mobile products and applications
• Liaison between Product Management and Engineering throughout the product development lifecycle to ensure business and user requirements are translated into appropriate design solutions
• Steering activities pertaining to resource management & allocation as per project estimations
• Offering solutions & handing pre-sales activity in coordination with the consulting & sales teams

Confidential

Creative Design Architect

Responsibilities:

• Managing, mentoring & motivating a team of Creative Designers & UX Designers
• Serve as project manager and focal point for all design deliverables and tasks: Design Strategy wireframes, visual designs, prototypes, user research, user journeys, user task analysis, user goals, UI specifications, and usability testing
• Active campaigner for selling, instituting, and evolving a user-centered design (UCD) methodology into the product and application development lifecycle
• Creating POCs, demonstrations and projects for new as well as existing clients
• Assisting Sales team by providing design related solutions & handling pre-sales activity in coordination with the consulting & accounts teams
• Performing detailed user research & analysis - Conducting interviews, focus groups, creating user personas
• & detailed user journeys, conceiving design solutions, design information architecture
• Running usability tests for applications/websites and creating test reports with recommendations
• Working on programs (Visual Design, UX and interaction design), to enhance the skill set of the team. Essayed a key role in preparing the and plans for design team
• Pivotal in establishing UI/UX design standards/processes/checklists related to project deliverables

Confidential

Manager Design

Responsibilities:

• Devising design solutions and strategies, information architecture & conducting usability analysis.Preparing Wireframes, Prototypes, Presentations, Logos, Posters, Flyers, and user interface designs for various internal clients - working on intranet and other micro sites.
• Designing& maintaining company’s website www.vcustomer.com, monitoring web traffic using web analytics tools like Alexa.
• Designing various animated flash presentations for clients. Also worked on developing numerous web based tutorials for teams and other business requirements.
• Conceptualized and designed over 50 different brand collateral documents in form of Datasheets, Case studies, Flyers, Fact sheets & Brochures. Managed communication design for VC across media.