Project Coordinator/Contractor Resume

TECHNICAL SKILLS:

Microsoft: Word, Excel, PowerPoint, Publisher, Project

Adobe: Illustrator, Photoshop

PROFESSIONAL EXPERIENCE:

Confidential

Project Coordinator/Contractor

Responsibilities:

Managed the CAPA (Corrective and Preventive Action) audit to ensure that all marketing jobs that were sent through Confidential 's copy review process during were compliant with the company's standard operating procedure. This included the audit of almost 900 jobs.
Worked with the Copy Review team to ensure projects were submitted and reviewed through EOS, BWI's Copy Review Application.
Proofread and edited marketing collateral, product catalogs and presentation materials.
Developed and implemented a new standard operating procedure for reprinted collateral.
Managed the organizing and archiving of expired materials to adhere to record retention requirements.
Assisted in a departmental audit.

Confidential

Director of Creative Resources

Responsibilities:

Developed marketing materials and direct mail for residential and commercial programs (CARE, FERA, EMA, EAF, SDP, CBP, DBP, API, TA&TI, TOU - BIP, Refrigerator/Freezer Rebates, Pool Pump Rebates, Home/Business Energy Survey), Energy Centers (CTAC, AgTAC) and more.
Huntington Hospital: Managed direct mail for quarterly fundraising campaign.
Bosley Hair Restoration: Wrote copy for direct mail pieces.

Confidential

Worldwide Marketing Communications Consultant

Responsibilities:

Supported new product launches including development of packaging, user manuals, brochures, demos and presentations.
Assisted in developing communications for product recalls.
Managed the creation of quarterly company newsletter, Rhythm Express including art direction, copywriting, editing, print production and distribution.
Worked with Advertising Agency to create quarterly publication, AFIB Highlights, a journal on atrial fibrillation.
Managed development of tradeshow materials.

Confidential

Creative Director

Responsibilities:

Implemented and managed monthly retention and acquisition direct mail programs for Verizon Wireless. One mailing averaged a sign-up rate of over 28% each month.
Managed mailings and collateral development for various Confidential products including Business Banking, ATM & Debit Card, Checking and Credit Card.
Managed annual member renewal mailings for the Disney Collectors Society.
Managed check activation programs for Household Bank.

Confidential

Direct Marketing Manager

Responsibilities:

Developed monthly Fallen Angels mail program averaging a 2% response rate.
Managed the successful launch of the Credit Comeback Loan which included name development, collateral /sales tool development and direct mail.
Coordinated direct mail to CapitalOne credit card holders that resulted in the lowest acquisition cost compared to other direct mail programs.

Confidential

Marketing Manager

Responsibilities:

Direct Marketing: Planned, executed and tracked marketing programs for all financial services and products. Develop database criteria for targeted direct mail offers. Manage vendor relationships and budget to achieve optimal results with low acquisition costs.
Consumer Loan Marketing: Merchandised over 400 branches for quarterly marketing promotions. Assisted in the development of the annual marketing plan including the management of the annual marketing budget for consumer finance division. Directed advertising agencies in the creation of newspaper advertising and free standing inserts.
Retail Bank Marketing: Developed new marketing materials, monitored production and media budgets, created tracking reports. Team member for quarterly nationwide promotions.