Experience Leader Resume Emeryville, CA - Hire IT People

SUMMARY:

Marketing technology professional — seeking a leadership role for a customer - driven organization who can utilize my extensive digital marketing expertise.

TECHNICAL SKILLS:

SKILLS: Adobe Experience Manager, Analytics Campaign, Target, Google Adwords & Analytics, Agile, MRM, Data Warehousing & Mapping, Wordpress, MediaBin, Microsoft Office Suite, Network & Analytics, DoubleClick, comScore, HIPPA & FIHR Standards, Salesforce, WordPress, Tableau, YouTube, Facebook, Outbrain, Sprinklr

PROFESSIONAL EXPERIENCE:

Confidential, Emeryville, CA

Experience Leader

Responsibilities:

Architected communications platform delivering an enhanced Confidential t experience utilizing Electronic Health Records management, mobile scheduling, hospital client intake & information gathering, and pricing.
Ran multiple projects within the project — delivering optimized Confidential t processes, managed HIPAA email

Confidential, Los Angeles, CA

Marketing Manager

Responsibilities:

Improved customer experience through Confidential t engagement testing and measurement.
Implemented systems to meet team demands, including Adobe Experience Manager and delivering A/B testing using Adobe Target and Optimizely.

Confidential, Los Angeles, CA

Game Marketer

Responsibilities:

Injected new demand generation and program optimization tactics — nearly doubling campaign engagement and YOY sales efficiency for the Disney Infinity gaming platform.

Confidential, Santa Monica, CA

ECommerce System Development

Responsibilities:

Launched Adobe Solutions Consultancy (AEM, Analytics Campaign, Target).

Confidential, Costa Mesa, CA

Digital Strategist / Key Account Lead / Business Developer

Responsibilities:

Transformed Confidential Care's Medicare Division digital approach — significantly increasing lead conversion, efficiency, and shattering previous acquisition results by more than 40%.
For Optum, played a crucial role in architecting and executing the go-to-market and digital strategies for its internal online hearing aid startup.
For Pacific Life, drove significant overhaul of its information architecture while planning and leading SEO and large-scale online research projects.

Confidential, Los Angeles, CA

Chief Communications Officer

Responsibilities:

Led reorganization process transforming the Chapter into single LA Region, implementing new IT systems, CMS and CRM solutions, and a new website — raising $10 million in additional donations to aid LA-wildfire victims, set up Google grant campaign and collected a $400,000 online.

Confidential, Phoenix, AZ

Principal

Responsibilities:

Successfully implemented paid search campaigns for Joann.com, myShape.com, The Student Loan Corporation, and SEO visibility for Realogy Real Estate Group.
Led marketing process transformation initiatives for Joann Stores and MyShape.

Confidential, Scottsdale, AZ

Director of Search

Responsibilities:

Built, trained, and led the 20-person team in planning and executing digital advertising/search programs successfully doubling revenue from advertising and helping the agency to be named OMMA's 2005 Search Agency of the Year.
Optimizing internal capability, spearheaded user requirements, and transition to new search optimization and reporting platform.

Confidential, Berkeley, CA

Principal Consultant

Responsibilities:

Contracted by Google to perform customer satisfaction analysis of services. For Yahoo, tested sales effectiveness and identified markets for behavioral, localized, and geo-targeted products.
For Nolo Press, served as consulting Director of eCommerce and Direct Marketing Lead — launching the brand with a newly revamped website, affiliate sales, and outlet store channels.

Confidential, San Francisco, CA

Senior Digital Strategist

Responsibilities:

For Sony's VAIO division, delivered a large-scale CRM plan and website — creating B2B demo for ATG's Scenario Server.
For LeapFrog's al toy business, prepared and packaged business plans, financial models, and website requirements documentation — helping the client to secure $20 million in investment

Confidential, Oakland, CA

Vice President, Sales, and Marketing

Responsibilities:

Responsibilities evolved to include product development, working with OEMs to create unique products for the marketplace.

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Experience Leader Resume

Emeryville, CA

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