SUMMARY:

• Over ten years of experience leading comprehensive digital marketing campaigns, corporate communications and advertising initiatives for high tech companies.
• Proficient in digital program management ensuring no detail is overlooked while keeping the overall strategy in mind.
• Effective at reporting on campaign performance through continuous monitoring and analysis, optimizing and making recommendations to maximize conversion based on results.

TECHNICAL SKILLS:

Skills: email marketing, online marketing, digital marketing, demand generation, copywriting, HTML, CSS, Dreamweaver, Photoshop, Illustrator, marketing automation tools Hubspot, Marketo and Eloqua email campaign tools (email service providers) Mailchimp, Bluestreak Ion MX, WhatCounts, iContact, and BridgeMail Systems, social media marketing and monitoring Awareness, Sprout Social and Radian6

PROFESSIONAL EXPERIENCE:

Confidential

Content Marketing Specialist

Responsibilities:

• Wrote narrative for Customer Engagement—CX Starts Here, Keep Pace With Your Customers and Make It Real
• Wrote narrative for Team Engagement—What’s Your Legacy, The Promise of UC Realized and Make It Real
• Developed blog editorial calendar of topics
• Managed contractor and media agency to produce blogs and thought leadership in support of global campaigns
• Increased MQLs with demand generation campaigns executed via paid search and programmatic
• Managed paid social advertising using LinkedIn Sponsored Content for Customer Engagement and Team Engagement resulting in 202 leads and $396 CPL
• Built nurture track campaigns for Customer Engagement, Financial Services and General Brand tracks to warm leads for telequalification

Confidential

Marketing Communications Specialist

Responsibilities:

• Wrote corporate brand messaging platform—with tagline Create Better and pillars Work naturally, Connect people and Harness the power of many
• Managed PR agency to produce press releases, media alerts and thought leadership whitepaper
• Increased MQLs with thought leadership demand generation campaigns using Marketo, Hubspot and Salesforce.com
• Launched Media & Entertainment collaboration survey campaign with American Society of Cinematographers publisher resulting 190 MQLs and 11% conversion rate
• Delivered Sales Development Representative, Events invitations and thank you reengagement email campaigns using Marketo
• Managed digital advertising including TV commercial spots, NPR podcasts, search and digital media buys
• Managed paid social advertising using LinkedIn Sponsored Content and InMail for Financial Services resulting in $330 CPL
• Gained customer stories for Motorola, New Balance, HOK, EAW and Price Modern
• Created a case study video with the ETC at USC for its VR short film Wonder Buffalo at SXSW

Confidential

Digital Marketing Program Manager

Responsibilities:

• Drove email campaign program management—created copy, designed and distributed thought leadership, events, technology announcements and the quarterly newsletter using MailChimp and Hubspot
• Updated Confidential .com on MODx and Hubspot COS with content and imagery using Photoshop and Dreamweaver
• Relaunched Confidential ’s public relations efforts and gained several customer stories including BMW, Under Armour, CROSSMARK Center for Collaboration and Wipro resulting in global feature coverage
• Provided social media strategy and execution gaining earned media coverage with the AV press

Confidential

Marketing Communications Manager

Responsibilities:

• Built online marketing programs that conveyed brand messaging, new products and services and holiday offerings
• Served as spokesperson for the company for press coverage and launched 25th Anniversary campaign

Confidential

Events and Operations Manager

Responsibilities:

• Managed online Ask the Expert events and webinars for the worldwide Cisco Support Community
• Calendared and scheduled experts, question managers, and moderators from various time zones
• Coordinated topics and edited content of presentations to follow an agenda and to be on brand
• Measured and reported results/metrics on events performance, attendance and polling questions
• Produced Thank you email campaigns that summarized results of online events

Confidential

Online Marketing Specialist

Responsibilities:

• Managed the development and maintenance of Confidential ’ web properties including localized sites
• Developed and executed digital marketing campaigns that included social media, email and landing page components
• Supported the transition to a new CMS and implemented new DAM tool
• Generated content, updated and monitored social media channels
• Developed communications plan including social media plan with purpose for each channel, frequency of communication, content types, rules of engagement
• Email campaign program management—created copy, designed and distributed Events and new technology announcements

Confidential

Web & Email Marketing Project Manager

Responsibilities:

• Maintained corporate website—managed content and imagery
• Developed editorial calendar of content for merchandising
• Worked with agency on brand framework and architecture
• Coordinated content production towards industry publications
• B2B email marketing campaigns—developed, managed, and executed B2B email campaigns including monthly newsletter and automated sales campaigns from ideation to content development to launch and measurement of performance
• Used segmentation, targeting, and personalization to drive traffic to the website, generate leads, and increase brand engagement
• Drove A|B email testing initiatives on HTML and text templates, subject lines and content types
• Implemented recommendations based on campaign performance, best practices and management input
• Web Producer—updated company website, recommended site enhancements, and produced content
• Offline projects—attended events, conferences, and tradeshows. Created client sales presentations and tradeshow collateral

Confidential

Relationship Marketing Associate

Responsibilities:

• Web Producer—created landing pages, produced content, and maintained creative look and feel
• Email marketing campaigns—wrote copy, designed and distributed weekly email campaigns, and monthly newsletter to educate and grow subscriber base, and stimulate sales. Sent an average of 4 messages per week to subscriber base of more than 500,000 contacts
• Co - op marketing—satisfied partner commitments for coop e-marketing campaigns and increased revenues by 10%
• Incentive program—increased efficacy and efficiency of redemption program as measured by the capacity to process redemptions, resulting in a cost savings to the company in the form of wages and opportunity cost of approximately 3%.
• Metrics—Evaluated email marketing campaign performance and ROI