SUMMARY:

• I have over 10 years of experience as Senior Business Analyst in requirements gathering, analysis, estimation, design, development, configuration, implementation, testing and application support including help desk support in multiple industries including financial services, biotech, manufacturing and telecommunication.
• Experienced in creating business and systems requirements documents including system design approach, high level and low level technical design documents for applications in the areas of User interface (UI), Report output, and Logic rules for analytic calculations, Data requirements/modeling and SLAs.
• Experienced in data analysis, reports design, reports enhancements, dashboard design by utilizing BI tools supporting functional areas including marketing, sales, customer support, tech support, accounting, finance and production
• Lead BA role managing team of 5 - 8 in house and off shore IT professionals
• Experienced in UAT, test plan and test scripts development
• Experienced in Business process engineering
• Experience in developing plans, material and conducting/arranging departmental or companywide sessions
• I have a Bachelor Science degree in Industrial Engineering from Confidential, Istanbul and Master of Business Administration degree from California State University, Long Beach. I have excellent communication (oral and written) and interpersonal skills, and I am a team player with demonstrated ability to work with people at all levels in an organization. I also have ability to work independently with high level of enthusiasm, energy and persistency in a fast paced work environment.

PROFESSIONAL EXPERIENCE:

Senior Business Systems Analyst

Confidential, Santa Ana, CA

Responsibilities:

• Performed functional and tehnical gap analysis between two SFDC instance.
• Worked on data mapping and data migration between Netsuite and SAP that are integrated into SFDC.
• Presented gap analysis, technical and functional recommendations and impact analysis based on gap assessment.
• Conducted and lead daily scrum meeting.
• Created and documented user stories and test scripts for SIT and UAT utilizing JIRA.
• Managed UAT efforts.
• Liason between business users, development and testing teams to provide clarifications on requirements

Senior Consultant-Co-founder

Created Confidential

Responsibilities:

• Established social media presence on multiple channels, developed partnerships with brands, influencers, bloggers, photographers, birthing centers, and independent doulas to grow lead generation email list.
• Hired and managed a team of 7 who operated and launched the US Dewor Baby diapers subscription service. Built a custom site and subscription platform (www.deworbaby.com). Launched an eCommerce shop in March 2017)
• Launched an Affiliate and Brand Ambassador program which drove 25% of monthly active subscriptions.
• Pitched the brand and story to media and reporters. Led all product design of diapers. Pushed manufacturers to innovate in order to introduce newness to the US market. Managed margin improvements on product COGS, packaging, and collateral.
• Launched the product in Turkey December 2017.
• Developed forecasting model, managed cash flows, cut burn rate in half to reach profitability
• Implemented quality assurance processes in the warehouse, managed inventory, and worked with shipping carriers to optimize costs.
• Established relationships with Amazon Retail and Jet.com, to expand US distribution channels.
• Managed company policies, customer service strategy, customer surveys, and regularly called customer to understand early adopter profile. Used data to improve purchase conversions retention rates.

Senior Business Systems Analyst

Confidential, Irvine CA

Responsibilities:

• Analyzed and documented current business processes for retirement payment and tax withholding software managed by third party vendor. Interviewed both internal sources including risk management team and vendor contact points vigorously to identify pain points. Recommended improvements and upgrades within few options to upper management.
• Interviewed, analyzed and documented current business processes for retirement plan participant database developed in house with access database. Mapped business processes to pain points to recommend possible alternative solutions to replace current DB.
• Managed team of junior analysts to develop idea page and charter documents which provides detailed development cost break down, timelines based on possible options to replace current system for peer QA functionality used by trust administrator.
• Interacted with SMEs to identify current business processes and pain points to provide interim and long term solutions for Compliance Referral team. Documented business processes, usage of current tools and key areas that require immediate improvements.
• Designed and lead development of reports utiling reporting software Tableau
• Intensively trained as SME on SFDC trade management workflows related to account opening, account maintanance and trade set up.
• Responsible for all SFDC Business Analysis/Application Support in Agile for all Salesforce.com activities.
• Tracked and attended all SFDC application support requests based on their severity/priority level
• Managed all Enhancement Requests / User stories and Agile Sprints for Trade and Trade Support group
• Tracked all bugs and managing all fixes using Agile methodology to manage product backlog and scheduling Agile Sprints
• Triaging / Prioritizing enhancement requests with Stakeholders/business users in Agile including development of user stories, scheduling Agile Sprints and facilitating daily SCRUM sessions
• Worked on Developing Business Requirements Documents for enhancement/bug fixes requests
• Worked closely with Developers on Technical Design for enhancement. Data Base: Oracle

Environment: Java, XML(Web Services), MS Project 2010, MS Visio, MS Office Suite, SharePoint, HP Quality Center (Defect Tracking Tool), Remedy, Jira, Sales Force (SFDC), Tableau, Microsoft Excel, Microsoft Access,VBA

Business Systems Analyst

Confidential, Pennington, NJ

Responsibilities:

• Create detailed business, functional, system and data requirements specifications for new applications and for enhancements to existing application from a technology perspective between client and account data department and key Confidential wealth management departments. Systems covered: 3 key mainframe applications (client and account data, document calculation/tracking and client HUB), ML Online, My Merrill web services, FA and CA related online applications.
• Generate system design approach, high and low level technical/system design documents, process flows, use cases and wireframes by analyzing different components of Confidential wealth and trade management applications (including SFDC) in the areas of User interface (UI), Report output, Logic rules for analytic calculations, Data requirements/modeling and SLAs. Assessed the effectiveness and accuracy of documentation by conducting internal and external document review sessions with technical staff and business sponsors.
• Prepare detailed level HLD (High Level Design) Specifications, Process Flow, Use Cases, and Wireframes for various projects
• Define Current (As-Is) and Future (To-Be) scenarios (processes, models, use cases, plans and solutions). Build consensus among stakeholders to validate and finalize the requirements in the Business Requirements Document
• Understand and analyze the impacts on Business Process Layer (BPM), Data Services, Rule Engines, and Backends
• Highly involve in creating Screen Mock-ups/Wireframes, Wireframe Templates for Investment Banking Applications, “Enterprise Account Opening” used by Financial Advisors/Client Advisors
• Partnered with data/information architects and DB developers to develop technical design solutions and feasible concept model for technical solutions for both API and GUIs.
• Prepare SAD (Solution Architect Document) by analyzing data source with Solution/Information Architect based on BRD provided by Business Partners
• Perform Data Analysis using the Data Verification Tool, SQL (DML/DDL), and Financial Legacy Systems
• Extensively involve in Data Mapping and necessary Data Transformations.
• Extensively gained an understanding of the data structures by performing Document Analysis in terms of Data Type and Data Length of each back-end systems and how they map to one another.
• Analyzed existing Data Dictionary and closely worked with Data Modeler to define new Data Elements required for the projects
• Utilized 2 Oracle database and 4 main frames.
• Designed relational data base for multiple web platform by utilizing MS Access
• Designed and lead the development of variety of reports working closely with Tableau team.
• Coordinated and conducted business, systems requirements analysis meetings with business and technology partners. Demonstrated an understanding of customer’s tactical goals and effectively participate in the analysis, development and implementation of business solutions. Projects included but not limited to Integrating online E-sign capability for ML customers, Building new UI for FAs and CAs for full customer interaction, enhancement to ANI IVR system, new API design to restrict trading on real time based on account traits,
• Worked closely with portfolio management and trade compliance team on the enhancement of risk assessment software.
• Provided and recommending alternative methods of implementation or presentation to best meet the business clients’ needs, and to provide user-friendly and cost effective solutions.
• Provided software development support including responding to operational issues, testing preparation, bug resolution and hands-on testing.
• Managing project risk through comprehensive mitigation assessment and planning techniques. Held weekly meeting with PMs to asses and escalate RAID items.

Environment: Java, XML(Web Services), MS Project 2010, MS Visio, Adobe Creative Suite (Adobe Fireworks CS6, Photoshop, Illustrator)MS Office Suite, UML, Windows 7, SharePoint, HP Quality Center (Defect Tracking Tool), Data Verification Tool, SalesForce (Trade Account Opening, Trade Account Maintenance)

Confidential BSA/Consultant

Confidential, Newport Beach, CA

Responsibilities:

• Conducted interviews and end user interactions with marketing and sales operations management and staff to determine requirements for data, BI reports/dashboard, service level, data quality and performance
• Developed requirements for Technical Operations Reporting/scorecard dashboard implementation. Developed and designed UI requirements and identified Meta Data Layer for 19 reports. Translated business questions and requirements into conceptual model to enable dashboard development
• Managed team to customize repository, configure meta data objects and web catalog objects (dashboard, pages, folders and reports)
• Analyzed and documented current and future process for the automation of real time sales activity data reporting, documented related requirements document. Coordinated projects efforts between sales team and development team.
• Performed gap analysis by documenting current processes and the in house developed system for help desk support for tech operations employees and proposed web based help desk processes and reports.
• Lead BA in the conversion of marketing reports to real time from SQL 2005 to SQL Server 2010.
• Performed SQL queries to support ad hoc reporting needs for TechOps group
• Lead BA and project manager in the deployment of regional Employee Information Management System at enterprise level. Documented business case, business and functional requirements, data interface design documents. Project lead SDLC phases. Facilitated meeting with business and development teams. Utilized MS Office and Visio extensively to document project related document.
• Facilitate requirements gathering meeting with project team and business sponsors. Documented and communicated pm related documents such as kick off presentations, meeting minutes and issue tracking.
• Documented business, functional and technical requirements for work order related reports for field technicians.
• Developed test plans and test scripts for UAT testing.

Business/Trade Analyst

Confidential, Costa Mesa, CA

Responsibilities:

• Assisted in defining business requirements proprietary trading platform which creates complex trade combos and executes trade orders based on output from US Treasuries, sector Data, cycles (data pulled from stockfetcher), market breadth and momentum. Utilized brainstorming, document analysis and key user interviews to document requirements
• Gained strong experience of Interactive Brokers trading platform through UAT testings.
• Performed data mining for data set up and analysis for futures and commodities market
• Research, analyze and present performance, VAR and P/L reports for internal and external use
• Performed modeling and forecasting
• Gained strong and practical knowledge of complex option trading strategies and SP500 futures trading

Business//Financial Analyst

Confidential, Newport Beach, California

Responsibilities:

• Attended on-site due diligence meetings, interviewed CEOs, risk, operations and investment managers
• Conducted qualitative due diligence reviews including risk and strategy assessment, manager evaluation, operations and infrastructure for Funds of Hedge Fund and Hedge funds for specific strategies
• Gained knowledge of US Fixed Income Securities, Derivatives, Hedge Funds

Sr. Business/Financial Analyst

Confidential, Irvine, CA

Responsibilities:

• Performed business analyst/project management role in the implementation of high scale ERP system Baan V by utilizing key users concept from various business functional groups including Finance, Multi Currency Accounts Payable, Purchasing and Operations by adhering SDLC methodologies. Involved from project initiation through post implementation. Utilized structured interviews with key users, researching legacy manuals and documents, gap analysis, documenting current and proposed business processes via Visio to gather business and functional requirement.
• Managed help desk for application (ERP and reporting) support by prioritizing, analyzing, investigating and following up. All application support tickets were prioritized, routed and/or provided hand on support immediately.
• Performed business analysis tasks for accounting, purchasing, production and marketing department in their various functionality and reporting needs by analyzing and investigating data, calculations, equitation, parameters and variables. Functional and business requirements gathered by utilizing JAD, prototyping and key users workshops.
• Designed, managed and performed data conversion activities such as data mapping, setting exchange schemes and data modeling. Mapped existing data and developed cutover scripts to move data into Baan V from legacy system.
• Developed and managed UAT plans for Configuration License Management software implementation in connection with Baan. Developed test scripts by referencing to use cases derived from Functional requirements document. Coordinated and performed tasks including functionality, regression testing and defect tracking with on-site QA department and consultant team.
• Re-engineered business processes for all the functional areas (finance, accounting, production, purchasing, warehouse, administration and value assignment). Implemented DEM(Dynamic Enterprise Modeler) which allows users to utilize computerized business processes instead of traditional menu structure to perform their daily transactions.

Senior Business Analyst

Confidential, Tustin, CA

Responsibilities:

• Lead Business Analyst for the implementation of web portal development project. Web portal offered product search, viewing, purchasing including tax and shipping handling fee structure, order cancelation, order tracking, returns and services. Involved from project initiation phase through post implementation. Developed business and functional requirements by utilizing usecase, gap analysis and structured interviews.
• Consulted project management team in the development of business and functional requirements for Customer Relationship Management System for members to access their benefits, health care providers, case submission, case management, appeals and regulatory compliance reporting. Utilized structured interviews, gap analysis between current and proposed business processes. Only involved in requirements gathering phase.
• Lead Business Analyst: Implementation of IT Operational Engineering project. Lead the efforts for Change and Performance Management side. Involved with project from project initiation till the post implementation. Started project by developing CIO road map and project plan. Developed business and functional requirements.
• Arranged and conducted structured interviews with project sponsors, business stakeholders and user. Successfully implemented ABT project management tool by utilizing PMBOK by taking project management role. Developed project plan including cost/benefit analysis. Documented business requirement and functional requirement utilizing methodologies like gap analysis between the legacy and proposed off the shelf solution.