SUMMARY:

• An E - Commerce and Technology savvy Manager with a passion for delivering quality software products to increase revenues, profit and productivity. 15 years of verifiable success in Project/Program Management, web development, implementation of e-commerce platforms, Operational Support Systems and Business Support System. Well versed in SDLC employing Agile, Lean Water Fall and Waterfall.
• Reduced New Product time to market from 18 months to 6 months by leading Product Owners and Delivery teams in the effective use of Agile Confidential &T.
• Utilized excellent attention to detail in developing new processes, layouts, systems, and hire staff to achieve critical facility and technology missions -- concurrently launching 5 offices for Investor Associates.
• Worked with Senior Management, Creative, and Marketing teams to develop an ecommerce platform that grew to $30M + over my tenure Confidential .
• Optimized Search Engine Marketing (SEM) channels: increased Confidential Internet driven ecommerce revenues by an annualized 32%.
• Utilized YMAL and upsell techniques Confidential to improve revenue per visitor by 121% while reducing cost per visit by 12%.
• Introduced first time buyer promotions; non-responding prospect and lapsed buyer win back triggered email programs Confidential .
• Leverage Big Data to profile customers for targeted interactive marketing (banner ads, email marketing) increasing monthly unique visits 124% and increasing site conversion from 3.09% to 5.16% Confidential
• Utilized Channel Advisor SEM bid optimization to test and improve ad copy, increasing SEM revenues by an annualized 87% for Confidential .
• Employed Project management skills and principles to decrease risk to e-commerce revenues while improving ecommerce platform usability and functionality Confidential, Confidential & Confidential .
• Site Merchandizing
• On Site Messaging & Promotional Logic
• Shopping Cart & Checkout Design
• Product Presentation
• Process Automation
• Ecommerce Marketing
• Customer Acquisition & Customer Retention
• Search Engine Optimization (SEO) /SEM
• Email Marketing & Social Media Marketing
• Customer Relationship Management (CRM) Cross Channel Promotion

TECHNICAL SKILLS:

Technology and Tools: Windows Server Products SEM Optimization: ChannelAdvisor MS SQL SEO C# .net Analytics: Google, Coremetrics (IBM DA) VB .net E - Mail: CLI, Lyris, Return Path, & GoodMail HTML iRise Requirements Visualization Rally Dev (Agile) On Site Search: SLI Systems, Celebros Advanced Excel skills for analysis MS Project

PROFESSIONAL EXPERIENCE:

Confidential

Principal Consultant

Responsibilities:

• Serve as an advisor for Small and Medium Businesses. Develop, Execute and Analyze Interactive Marketing Campaigns. Lead project teams with the selection and implementation of Ecommerce Engines and their integration with Back Office Fulfillment Systems & Enterprise Resource Planning Software.

Confidential, Atlanta, GA

Senior Manager, Software Delivery

Responsibilities:

• Lead cross functional teams of product managers, network operations managers, OSS system engineers, application engineers and business managers in diverse geographical locations to deliver products and services for the IPAG/Ethernet, VoLTE Programs and Gamma Programs.
• Team Successes include:
• Introduce new hardware and software to the 4G LTE network for delivery of Small Messaging Services (SMS) and Multimedia Messaging Services (MMS) to mobile users reducing send and receive latency by 10% (12 sec to 10.8 sec) and improving message success rate 2% (from 95% to 97%).
• Improve 3rd party content (Facebook, Weatherbug, CNN etc…) provider access to the 4G LTE network with introduction of new Service Aggregation Gateways (SAGs).
• Reduce Uverse site abandonment via improvements in taxonomy and usability of the Confidential &T Shopping Help Page.
• Advance customer autonomy and lower Confidential &T transaction expense via integration of business customer and partner portal to back end Confidential &T Switched Ethernet ordering systems enabling them to initiate complex Moves, Changes, Additions and Disconnects (MACDs) without having to engage Confidential &T Business Sales Support Staff.

Confidential, Moultrie, GA

Vice President of Ecommerce

Responsibilities:

• Grew Division to 50% of Business to Consumer (B2C) and 40% of Businesses to Business (B2B) revenues; directed internet driven ecommerce revenues to an annualized 32%; increased monthly unique visits by 124% (from 75K to 168K); reduced shopping cart abandonment from 75% to 54%; increased site conversion from 3.09% to 5.16%; utilized YMAL and up sell techniques to improve Revenue Per Visitor by 121% to $3.86, while reducing cost per visit by 12%; launched Social Media Programs via the use of Blogs, Twitter, and FaceBook.
• Utilized ChannelAdvisor SEM bid optimization, testing & improving ad copy, to increase profitably of SEM revenues an annualized 87%; employed SEO best practices in site redesign, improving category, sub-category, and product SEO content to increase SEO driven revenues an annualized 40%; grew email opt-in to opt-out ratio by 139% (from .83:1 to 1.98:1); and worked with Onboard Commission Junction Affiliate network to achieve 17% organic growth with no margin erosion.
• Employed Database Marketing to grow email marketing revenues an annualized 26%; introduced first time buyer, non-responding prospect, and lapsed buyer promotions to win back triggered email programs; improved Internet Service Provider (ISP) acceptance to 98.9% via double opt-in and list hygiene; raised open rates from 17.7% to 21.3% via powerful subject lines; increased click through rates from 3.2% to 5.5% with relevant offers; and raised conversion by 29% (from .17% to .22%).

Confidential, Moultrie, GA

Executive Director Information Technology

Responsibilities:

• Upgraded Enterprise Research Planning (ERP) servers to Windows 2003; Installed and configured failover MS SQL 2005 database servers; Upgraded network backbone to Cisco Switches; Normalized and migrated data from legacy OMS to Escalate Retail and Trained users on Escalate Retail OMS.
• Recruited, managed & mentored Network Administrator, ERP Administrator, Database Administrator, and Applications Developer.

Confidential, Norcross, GA

Director of Ecommerce Application Development & Network operations

Responsibilities:

• Designed & implemented 4 versions of the ecommerce platform, working across business disciplines to improve website functionality by incorporating innovative marketing and merchandizing concepts.
• Worked with Senior Management, Creative, and Marketing teams from start-up to create an ecommerce platform that grew to $30M +.
• Hardened ecommerce application and network for maximum security of customer and corporate data
• Researched and implemented new ecommerce technologies for maximized usability: Akamai network acceleration; Celebros on-site search; and Adobe Scene 7 image management.
• Maintained ecommerce platform and network availability to an SLA of 99.9%
• Implemented Coremetrics & development of ecommerce metrics performance reporting
• Adapted to rapidly changing technologies by expediting conversion.
• Created a human resource culture & technological infrastructure that responded to the rapid changing of priorities, while adhering to change management principles, sound application development, solid security management, network availability, and performance Service-Level Agreements (SLAs) - exceeding the expectations of deliverables.

Confidential, Atlanta, GA

Responsibilities:

• Utilized a technical analysis approach to execute highly complicated trades; created and implemented a successful methodology for trading covered, partially covered, naked puts, and calls.
• Averted potential/ real financial losses by expanding knowledge of financial services to develop successful investment strategies; acquired a 125% net return through a bull market over a 3-year period.
• Developed a SQL 6.5 Database driven VisualBasic 5.0 trading program that alerted when predefined Cover (buy/close), Sell (close), and Open (buy/write) targets were met.
• Piped Dow Jones Financial Services, Reuters Financial News Service, and Reuters Instinet into home office for real time market information.
• Successfully attained Microsoft Certified Solutions Expert (MCSE) & Web Master s.

Confidential, Hackensack, NJ & Atlanta, GA 

Manager of Branch Office Expansion & Manager of Information Systems

Responsibilities:

• Successfully launched of 10 branch offices; standardized a Telecommunication & Information Systems Footprint; designed & Implemented client/server LANs; and obtained an expanded management role.
• Promoted to an expanded management role.

Confidential, New York City

Vice President (VP) of Operations (Americas & Asia)

Responsibilities:

• Built revenues to $10M by 1992 and created a self-supporting division within the first 12 months.
• Exceeded EBITA goals by generating 1.75M in profits in under 24 months.
• Successfully recruited, mentored and retained an operational staff of 4 designers, 3 project managers, 1 subcontract manufacturing manager, 2 installation managers and installation crew of up to 32 personnel.