SUMMARY:

• Cybersecurity Product Marketing Professional with a passion for promoting technology products and driving product adoption. Strong technology underpinnings. Expertise in the creation of white papers, product demo VoDs, webinars, collateral, web pages (including e - commerce sites) and lead generation campaigns.
• Web Site Creation Compelling Research Programs Byline Article Creation
• Competitive Analysis Press Releases/Media Alerts Reporter Interviews
• Branding and Logos Agile Experience Certified ScrumMaster
• PLC Management Cross Functional Team Mgmt Market Requirements
• Strategic / Business Planning Problem / Solution Simulation eCommerce Site Creation

PROFESSIONAL EXPERIENCE:

Confidential, Northern California

Product Marketing Manager

Responsibilities:

• Created new web site conveying intensity of potential cyber threats with immaculate graphical layout and continually updated content.
• Product/Project Managed creation and rollout of e-commerce site (Product Owner and Scrum Master) selling subscription-based forensics software and .
• Authored whitepapers subtly positioning company products above competitors.
• Program managed 3rd party research studies for lead generation purposes.
• Wrote byline articles describing the necessity to protect endpoints using behavior-based in-memory detection.
• Created info-graphics depicting value of endpoint threat detection and co-created new product logos.
• Created product collateral using Adobe Indesign, Acrobat and Photoshop.
• Wrote monthly blog entries.
• Co-wrote press releases and media alerts.
• Created numerous competitive analyses of endpoint threat detection and memory forensics products.
• Cold-called customers and polled them about product features.
• Defined requirements for e-commerce site and corporate web pages.
• Created try-and-buy program through e-commerce site.
• Presented webinars showcasing company and products including many with partner firms.
• Conducted analyst and media press meetings highlighting company strengths.
• Co-championed seed program generating a p for our product in schools.
• Created product demo VODs.
• Co-authored materials for on-line product courses.
• Proficient in MS Excel, PowerPoint, Word; Adobe InDesign, Acrobat, Photoshop; Hubspot, Salesforce.
• Created HTML mailers and sent email blasts to 40K+ customers in multiple promotions.
• Created UI mockups for web-based eCommerce site using Balsamiq.
• Created customer case studies for use as product use-case validation and general sales collateral.
• Product managed migration of Responder® PRO software from perpetual license to monthly subscription; managed licensing and activation requirements.
• Created messaging for Active Defense malware hunting software product.
• Attended numerous cybersecurity conferences and explained forensics and malware detection product suite to hundreds of customers.

Confidential, Northern California

Product Marketing Manager | Business Development Manager

Responsibilities:

• Enabled placement of two full-time professionals at Peel through technical consulting with recruiting team and performing demo of client SW.
• Created two new products for Outsourced Projects market.
• Wrote proposals including competitive bids for Sacramento Municipal Utilities District (SMUD).
• Modeled company growth strategy including cash flow for planning purposes.

Confidential, Northern California

Product Marketing Manager, SSD Products

Responsibilities:

• Created product marketing strategy for multiple SSD product lines.
• Championed new product introductions working with Analyst and Reviewer firms to evangelize products.
• Created Camtasia sales presentations and how-to videos.
• Performed ROI analysis for customized OEM SSD products.
• Created messaging materials including battle cards, PowerPoint decks, white papers and case studies.
• Performed competitive analysis across 5 - 10 different competing products.
• Saved $4.5M in one year by improving SSD forecasts thereby cutting MRP inventory costs and production costs by 30% and enabling Micron to service additional orders.
• Created and presented sales for Sales Teams; performed extensive pre-sales support.
• Provided monthly forecasts for $500M SSD product line.
• Generated compatibility matrices of chipset, processor and OS versus SSD products.
• Participated in press and analyst briefings.
• Performed A-B testing on cell phone user interface response rate.

Confidential

Product Marketing Manager

Responsibilities:

• Produced proof of concept (POC) demonstrating 40% increase in mobile phone performance by leading cross-functional team to complete software project as validated by receiving $1M order from Samsung.
• Employed MS Excel, Outlook, PowerPoint and other MSOffice tools extensively.
• Used MS Project to manage schedules, associate constraints, determine critical path and perform risk assessment and abatement.
• Managed cross-functional team to produce firmware and software drivers in Agile environment using Scrum.
• Managed firmware and drivers enabling $750M NAND chip device business.
• Defined software requirements for new products including PCM devices.
• Developed User Stories (including Epic versions) for different user roles.
• Co-wrote test plans to validate key User Stories and Use Cases.
• Engaged with OEM cell phone manufacturers to enable NAND firmware.
• Assisted Micron in transitioning towards Agile.
• Gathered market requirements, generated MRD and BRDs and performed Roadmap planning/creation for 25+ discrete memory device drivers; performed product lifecycle (PLC) management.

Confidential, Northern California

Product Manager

Responsibilities:

• Transitioned tabular UI to spatial false color image map to show hot spots thereby reducing time to decision from hours to seconds.
• Conceived and implemented many new features providing richer data and increasing product value.
• Performed A-B testing on user interface alarm features to optimize utilization.
• Managed over 300 unique software application requirements.
• Managed all phases of Product Life Cycle PLC for hardware and software.
• Assisted Confidential ’s conversion from waterfall to Agile/Scrum software development process.

Confidential, Northern California

Business Development Manager, Partner Enablement Services

Responsibilities:

• Performed webinars Field personnel on benefits of PBC program.
• Saved $8M in acquisition integration costs (over 2 years) by analyzing Pixtstream deployment model and providing timely information to key M&A personnel as validated by 3 CAP (Cisco Program) s and spot bonuses.
• Managed cross-functional team of 15 people to create and implement strategic Financial Consulting program to improve Partner profitability and service sales, driving over 300 partner engagements which yielded an average of 110% increase in Partner profitability over two years.
• Project Managed above program using MS Project to track schedules, report up progress and communicate critical path items.
• Defined and implemented Cisco’s Storage Area Network (SAN) ATP program for Andiamo “spin-in” resulting in the formation of go-to-market alliance agreements with the top four storage companies.

Confidential, Northern California

Product Manager

Responsibilities:

• Defined requirements for defect management software improving customer satisfaction.
• Launched Field Marketing activities for IMPACT ADC $40M software product line.
• Performed sales and enablement in international locations including England, France, Germany, Italy, Spain, Japan and Australia.
• Performed Positioning, Messaging and Competitive Analysis for entire inspector product line.
• Produced and hosted best customer workshop in company history as assessed by division V.P. by incorporating numerical modeling of defectivity across 5 customers to show multi-million $ cost reductions through Automatic Defect Classification.

Confidential, Northern California

Product Manager

Responsibilities:

• Launched print ad campaigns for demand generation.
• Championed new product development and introduction; chaired product line meetings.
• Managed $250K marketing department budget.
• Developed and managed Tunable and Solid State scientific laser product line of capital equipment.
• Performed OEM sales of optical components and integrated opto-mechanical solutions for semiconductor and medical equipment.
• Managed sales territory including $2M quota in Western states.

Confidential, Southern California

Scientist

Responsibilities:

• Created computer code to model spacecraft radiation environments.
• Analyzed upper atmospheric radiation against semiconductor RAD hardening specs.
• Prepared resource materials in preparation for spacecraft launch.