Senior Executive VP / Director of Marketing Resume

SUMMARY:

Customer Mail Production / Pricing Strategy Management / Database Management / Transaction Pricing and Marketing / PIN Code Management / Call Center Operations / Portfolio Conversion Planning / Executive Risk Committee Member / Credit Strategy Implementation / Lead Staff of 200 / $200M Budget Oversight
Proven ability in operations and analytical database expertise to improve profitability, turnaround underperforming units, and strengthen shareholder value/profits. Expert in designing and executing a diverse range of strategies while optimizing all channels to increase customer loyalty as well as customer spend in domestic/international markets.
Deeply experienced in executive and marketing leadership and instrumental in the rapid growth in organizations. Taken small organizations and transformed them into to global market competitors — ultimately generating billions in cash flow via innovative campaign strategies and marketing investments to bring clients that are ready to spend.
Maximized ROI, capitalizing on database technology to improve services and products.
Turned underperforming units into market leaders, generating millions in revenue.
Stayed in - tune with market, creating profit generating products to meet needs.
Raised accountability, linking marketing success to sales.

PROFESSIONAL EXPERIENCE:

Confidential

Marketing Consultant

Responsibilities:

Serving as executive consultant. Recent clients in legal services, mortgage, and travel segments. Developed and sold Welcomemat franchise, a technology based marketing firm helping local business acquire new patrons. Strategic contributions in direct marketing, digital marketing, mobile marketing, customer service, reputation management, and risk management.

Confidential

Executive Consultant

Responsibilities:

Contracted as credit card SME to develop affinity rewards product for this $24M firm. Conducted market research, designed products, and created marketing collateral to support product launches. Planned pro-forma P&L and set fee structures. Tailored FDR system settings to support innovative product design which was later launched by competitors after company acquired.

Confidential

Senior Executive VP / Director of Marketing

Responsibilities:

Restructured and revitalized Internet, Database Marketing, New Account Acquisition, Customer Marketing, and Advertising. Emphasis placed on enhancing data-driven segmentation and marketing strategies.
Worked closely with Endorsed Marketing Group and partners to deliver the following successful retail based card programs: Manchester United ($68M), Virgin Group ($5B), and BMI ($180M).
Increased cash fee revenues ($0 in 0M in 2005). Improved modeling to reduce marketing costs ($6M).
Improved average year-on-year profit growth from 6% during to 30% during .
Implemented innovative solutions including: data-driven customer segmentation, predictive modeling, PIN delivery, and Internet marketing to deliver increased spend/profitability with expense reductions in multiple areas.
Obtained approval for post-conversion card reissue strategy that saved $170M in fulfillment expense. (2006)
Studied European card operations and Mexican private label market during non-compete period. (2007)

Confidential

Executive VP / Director of Customer Marketing

Responsibilities:

Grew cash volume from 18% of all credit card transaction volume to 43% over 8 years, while bank outstanding increased from $11B to $69B. Designed revolutionary/innovative concept for promotional rates of credit cards.
Designed and collaboratively implemented corporate wide cross-sell initiatives that increased profits by over $210M by increasing cardholder spend, loan balances, customer retention, and transaction fees.
Worked in close collaboration with key affinity groups in all segments to maximize transaction volume, program profitability, partner satisfaction, and group retention. Managed to achieve 88% year over year net customer attrition rate while growing average monthly retail spend 8% annually.

Confidential

SVP/ Director of Portfolio Quality

Responsibilities:

Achieved credit reports savings of $2M by generating bureau effectiveness matrix based on zip code.
Reduced loan losses on pre-approved mailings by 33% by back testing on different credit variables.

Confidential

Director of Telemarketing / VP

Responsibilities:

Supervised 1,500 telemarketing personnel at 3 cost-effective locations. Administered $22M operating budget.
Guided team in implementing first of auto dial application resulting in $8M expense savings annually.
Reduced yearly turnover of staff from 150% to 98%. Increased new account openings from $200K to $1.2M.

Confidential

Manager of Collections, Recovery, Credit / Officer

Responsibilities:

Assigned leading responsibility to fully document and implement annual review of policies and procedures.