SUMMARY:

• Versatile background in leading digital marketing, ecommerce and Web transformation projects - Highly experienced in leading digital transformation projects leveraging the most advance technologies in today’s market, such as; AEM, Adobe Campaign, Adobe Target, Analytics, Audience Manager, SAP Hybris, Confidential, Confidential, etc. Big five consulting experience in serving various organizations across multiple industries. Managed cross-functional project teams and collaborated with senior management, vendors, developers, and other stakeholders. The following is a synopsis of my experience and career s:
• Advanced degrees - in Computer Information Systems, Financial Accounting, and Financial Management
• Seventeen plus years of experience in managing eCommerce and Web development projects - Extensive experience in supporting and managing commerce and digital transformation projects across various industries including; State, Healthcare, Pharma, eTailers, Travel, Publishing and financial institutions.
• Managed multiple Digital Transformation Projects using Adobe AEM & Adobe Marketing Cloud - Managed end to end transformation/ migration of large and complex Websites and Web portals. Coordinated and interacted with multiple vendors and digital marketing agencies. Provided technical input in solution designing, architecture, Security, integration, and hardware sizing. Led multiple WCMS RFPs and evaluated best top ten WCMS solutions in today’s market.
• Consultant on more than a dozen enterprise level eCommerce projects - Supported various ecommerce platforms including, Hybris, Magento, Zuora, Written business cases and produced technical system design documents.
• Ability to scope and design system solutions - including the necessary software, network and hardware architectures required for a successful implementation. System upgrades, etc. Created Business Requirement and system design documents, maintained traceability matrix, and conducted User Acceptance Tests.

TECHNICAL SKILLS:

Technical: - Adobe Multi-Solution Architect (MSA) - AEM/CQ, AEM Forms/ Adobe Lifecycle Forms, DAM (AEM/Open Text/North Plains), Analytics, Campaign, Target (Search and Promote), Optimizely, SiteSpec and Sysomos.

Software development methodologies and tools: - Agile, SCRUM, Water-Scrum-Fall, Rational Unified Process (RUP), PMBOK, SDLC, UML. Software requirement management tools, JIRA, Rational Team Concert (RTC), Rational Requisite Pro and DOORS 7. Documented APIs and provided API support to third party developers.

PROFESSIONAL EXPERIENCE:

Digital Commerce Architect / Digital Marketing Solution Architect

Confidential

Responsibilities:

• Interfacing with various business units within Monsanto and provide directions and technical support related to commerce and digital marketing platforms. Supported the entire RFP process for SAP Hybris, Adobe Campaign and SMPP services vendors - Nexmo)
• Collaborating with internal and external partners for the definition, planning, modeling, governance, and implementation of the overall digital commerce strategy
• Identifying solution alternatives and facilitate tradeoff discussions, impact analysis, and solution estimation efforts.
• Providing guidance on establishing a globally common approach to mobility and cloud-based solutions
• Strategy/roadmap development for future digital commerce solutions areas appropriate for the business need
• Market and sell decisions to senior leaders and stakeholders
• Creating and owning architecture design documents and Identifying architectural risks and plans to mitigate
• Ensuring that delivery solutions are technically sound, resilient to failure, and operationally supportable
• Ensuring that strategies, standards, and architectures are consistent and well integrated
• Defining, applying, and promoting the use of patterns, optimized architectures, best practices, and processes

Digital Marketing Technologist / AEM Solution Architect

Confidential, South San Francisco, California

Responsibilities:

• Responsible for technology implementation and rollout of assigned technology projects
• Collaborate with technology platform, partners and business function owners to design, validate, oversee, or lead technology architecture implementation including: enterprise architecture, solution architecture, data architecture and overall system security
• Assist and oversee Implementer (Vendor) in the migration and development of redesigned website rollout while coordinating work with several partners, such as; multiple content writers, design companies, Confidential IT and Adobe hosting support team
• Evaluate Agency work (Codes /Component efficiency) and recommend improvements to achieve standardization, scalability and performance. Also, supported AEM routine upgrade efforts and migration of LifeCycle forms to Experience Manager Forms.
• Support Implementation of Adobe Campaign and data migration
• Responsible for designing integration of AEM with other Marketing cloud modules (e.g. Adobe campaign, Analytics and Social) and third party products (e.g. OpenText DAM and Optimizely)
• Integration of Mobile Apps with AEM
• Provide to Confidential internal staff and managers, related to AEM authoring and Adobe Campaign

AEM Solution Architect and Functional Lead

Confidential, Mountain View, CA

Responsibilities:

• Build a post-production support model leveraging both onsite and offshore resources
• Designed multisite rollout strategy to deploy newly designed sites to Olympic Market with multi-language support
• Organized and carried out a pilot for auto-translation services using Translations.com's GlobalLink connector for AEM. Successfully tested an integrated solution to initiate, automate, control, track, and complete all facets of the translation process.
• Created site blueprints for multi-language, regional and locale based rollouts.
• Assisted in developing vendor relationship with Adobe and TransPerfect with a view to create a partnership and acquire preferred status.

AEM Solution Architect and Functional Lead

Confidential, Santa Clara, CA

Responsibilities:

• At Confidential I served as a Sr. Solution Architect, and Web Content Management consultant. Here, I was responsible for designing AEM based solutions and its integration with various other internal and external services and Adobe’s other Cloud Services components, such as Forms, Campaign, Analytics, Target, (Search and Promote) and social. In this role
• I helped a large publishing client in designing a complete end-to-end solution architecture for an eCommerce site using AEM, SAP Hybris, and SAP. Similarly, for another large client, I managed the migration of Insurance Company’s web portal including PDF/Web Forms and provided tier-two support. Overall, I consulted with various clients on small projects and/or supported Confidential sales team efforts in discovering new business opportunities.

AEM Solution Architect and Digital Strategist

Confidential, San Francisco, CA

Responsibilities:

• As a functional lead and solution architect, I provided consulting services in terms of designing and delivery of customize multichannel solutions that were tightly integrated with WCMS and other backend systems. I helped clients in building mobile enabled sites using responsive design techniques, helped configure Analytics, SEO and defined Digital Marketing Strategies.
• Additionally, I reviewed heuristics and UX designs developed by third-party Digital Marketing agencies and provided input in regards to the responsive design and implementation of Search and Promote for faceted search services.

AEM/CQ Solution Architect and Web Development Manager

Confidential, Monterey, CA

Responsibilities:

• Planned, scoped and managed installation of CQ5/Lynx based Development, QA, UAT and production environments in EC2 Amazon Cloud
• Redesigned old Website to take full advantage of Adobe CQ5 and Zuora billing Systems
• Documented requirements, designed solutions and tested highly customized CQ5 components, page templates and workflows
• Participated in Omniture Site Catalyst configuration, and tracked metrics
• Integrated frontend with Zuora Billing System, Exact Target, and Google one click
• Planned AB Testing - development and settings underway
• Actively participated in designing and the management of overall implementation of the Continuous Integration using various components like Rational Team Concert (RTC), Maven and Eclipse.

CQ Administrator/ Sr. Business Systems Analyst

Confidential, Rancho Cordova, CA

Responsibilities:

• Interfaced with all levels of management, IT, software developers and general business users
• Actively participated in the redesigning and re-launching of Confidential Web portals on Adobe CQ5 (5.3) based solution
• Created site redesign requirement document that served as an input for CQ5 Consultants
• Designed template mockups, content life cycle workflows, wireframes and the overall website node structure/sitemap.
• Closely worked with CQ5 Architects and site development consultants and developers
• Designed CQ5 based Forms, integrated interactive PDF forms (Adobe LiveCycle), managed contents, and author users. Also, carried out day to day site administration work
• Managed CQ5 developers and QA staff while continuously developing and enhancing web applications
• Supported and participated in the development of Company’s new website for mobile phones and other hand held devices
• Created detailed integration design documents, that provided system design solution based on multiple vendors supported API’s and Web services
• Documented requirements for user account privacy settings, user identity verification using DEERS - DoD systems, user account p settings and Single Sign On (SSO)
• On day to day basis I acted as a primary CQ5 Administrator, responsible for managing www. Confidential .com digital assets, Web content and the Author users (Content Contributors). Actively participated in the upgrade activities of CQ5 from 5.3 to 5.4
• Provide website Metrics to higher management and monitor Website activities through Omniture/SiteCatalyst
• Documented user requirements and technical design for a complex web based Events and Briefings Management System. Also, provide technical support during development, QA, UAT and release deployments

Sr. Business Analyst Consultant

Confidential, West Sacramento, CA

Responsibilities:

• As a Sr. Business Analyst Consultant at Confidential I lead a team of four Business Analysts with a task to implement automated correspondence for seventeen health plans, having multiple lines of businesses while meeting 52 states requirements for Medicare and Medicaid. My primary role was to provide technical expertise and directions in the implementation and configuration of LandaCorps’ CareRadius Medical Management System and document the business and functional requirement for more than 450 plus automated letters.

Technical Project Manager/Business Analyst

Confidential, Mather, Ca

Responsibilities:

• At Confidential ’s Office of Emergency Services (OES) I functioned both as a Technical Project Manager and Systems Analyst. As a technical project manager, I managed a team of five consultants who provided technical expertise and support to OES IT in upgrading their enterprise architecture. The team followed the best practices in hardware and storage virtualization, Domino replication and clustering to provide a better mobile workforce environment and increasing data integrity and system resiliency. Additionally, OES project involved web enabling and reengineering of twelve existing Lotus Notes (Client/Server) applications.

Senior Business Analyst - SaaS eCommerce Operations & Billing

Confidential, Redwood City, CA

Responsibilities:

• As a Sr. Business Analyst, responsible for supporting SaaS eCommerce Operations, I successfully supported the launch of a new eCommerce website, specifically designed to support company’s two new SaaS enabled applications. The overall SaaS eCommerce project involved evaluation of the industry’s top five
• SaaS Billing vendors and setting up of a completely automated end-to-end SaaS eCommerce operation that is fully integrated with third-party SaaS billing system and the company’s existing ERP System (SAP). When launched, the eCommerce website was fully capable of showcasing company’s SaaS products, selling SaaS subscriptions, and supporting both manual and auto-provisioning of SaaS applications.

Finance/IT Project Manager

Confidential, Rancho Cordova, CA

Responsibilities:

• The high-level goal of this project was to upgrade Expense Management System, Extensity version 6.0 to version 6.6. However, as a Finance IT project manager my primary role was to partner with IT project manager in managing the functional side of the project, mainly involving; gap analysis, requirement gathering, identifying and configuring new business rules, preparing UAT test scripts, and managing user acceptance test.

Project Manager/Systems Analyst

Confidential

Responsibilities:

• At Confidential - Bureau of Information Technology, I served as a Project Manager and Systems Analyst on several customized application development projects, mainly using Oracle technologies, such as; Oracle 10g Forms, Oracle 6i Forms/Reports, Oracle Applications 11i and Oracle 10g Database etc. eCommerce

Project Manager/Business Analyst

Confidential, San Francisco, Ca

Responsibilities:

• At Confidential, I managed multiple high profile web development projects for Company’s three well-known clients, i.e. eSalton.com (Gorge Forman BBQ grill), eLuxury.com, and Mikasa.com.

Project Manager /Data Analyst

Confidential, El Dorado Hills, Ca

Responsibilities:

• Primary objective of this project was to research, identify and document the preventive measure for maintaining data integrity of mylifepath.com. The research encompassed a detailed study of various components of Oracle based database repositories and multiple stage ETL processes, involving extraction and transformation of mainframe (Legacy) and AS400 data.
• Authored multiple documents summarizing current “As-Is” data architecture and created an extended knowledge base library for the eBusiness group. Other deliverable included development of data audit policies and procedures. Conducted several data audits using newly formulated procedures and successfully identified new data and application errors. Recommended process improvements and project managed the automation of issues and defects tracking process, involving multiple automated systems such as; HEAT, Tracker, and Digital Workflow applications.

Technical Project Manager/ Business Analyst

Confidential, Santa Clara, CA

Responsibilities:

• Conducted in-depth feasibility study of a multi-million-dollar eCommerce project involving selling of digital image based product over the internet.

Consultant Project Manager/Business Analyst

Confidential

Responsibilities:

• Developed master project plan to consolidate the development of multiple product and one off functionalities for customized implementations. Documented and managed user requirements, written use cases, and systematized the existing feature lists of all their products. Recommended improvements in development methodologies and provided support in managing offshore development projects in China.

Program Director

Confidential, Sacramento, CA

Responsibilities:

• Actively participated in the effort of standardizing UI for all company’s products
• Created complete road map for converting existing products to a new platform and release it to live customers
• Designed and administered various UI testing sessions
• Recommended and implemented process improvements and standardized product implementation process

Enterprise Project Director

Confidential, Santa Ana, CA

Responsibilities:

• Managed $20 million software development project and launched two high volume eCommerce websites using Rational Unified Process (RUP)
• Managed a team of 26 professionals, including, junior project manager, programmers, business analysts, and design technologists
• Implemented DOORS and StarTeam systems and provided to technical and business team.

Manager Web Consultant and Support Services

Confidential

Responsibilities:

• Confidential was the largest e-commerce ASP in the US with more than 100 live enterprise level e-com sites (using a proprietary API, SAP backend, SQL databases, MS Site Server, JAVA / JSP, and VB based COM /DCOM). At Confidential I managed a team of eight eCommerce developer consultants responsible for deploying eCommerce sites using Confidential /R/3 - SAP platform.
• Additionally, I provided consultations to deployment managers, merchants, and developers to resolve issues and questions during all phases of site development and extensions. Provided product support and advised third party developers on site design, coding, and conducted site reviews for site performance before ing “Go Live” status on the Confidential platform.

Director, Offshore Software Development

Confidential, Irvine CA

Responsibilities:

• Established and managed software development division of Confidential Group. In this role, I mainly interfaced with clients on all sales and software development activities. Responded to client’s RFPs, prepared proposals, conducted feasibilities, gathered user requirements, and created prototypes.