Regional Business Management Manager Resume FOUNTAIN VALLEY, CA - Hire IT People

SUMMARY:

Accomplished, highly driven sales and marketing executive with s in building a premier luxury brand utilizing best - in-class marketing, customer engagement and CRM strategies and disciplines. Broad industry experience with expertise in event marketing, sales management and fixed operations, capable of hitting the ground running and inspiring others to produce exceptional results within a short period of time.

TECHNICAL SKILLS:

Technology and Tools: Developing, Coaching, Mentoring Diverse Staff Presentation & Persuasion With Top Level Executives Strategic Planning Business, Marketing & Consumer New Product, Service and Capability Development Project Management Financial and Budget Management in Excess of

PROFESSIONAL EXPERIENCE:

Confidential, FOUNTAIN VALLEY, CA

Regional Business Management Manager

Responsibilities:

Successfully launched the dealership attaining all sales projections
Maintained class leading customer satisfaction
Met profit projections within the first 30 days of business
Established an advertising and marketing plan for the inaugural year
Hired, trained and mentored the dealership staff to exceed Lexus standards

Confidential, TORRANCE, CA

Marketing and Business Development Manager

Responsibilities:

Created the division’s first customizable maintenance menu for all models available in an electronic and paper format.
Redesigned the division’s CRM tool into a web based interactive program enabling dealers to easily access their service database.
Produced the “Lexus New Owner Welcome” program after extensive consumer focus group research on customer engagement.
Designed and executed incentive programs that targeted problem areas and heightened participant’s awareness of customer needs and wants.

Confidential

Sales Promotions/Event Marketing Manager

Responsibilities:

Created the Lexus “Hotel Partnership” program with twenty unique and upscale resorts throughout the U.S. positioning the brand with the best of the best.
Established and managed the Lexus racing program to support the “high-performance” brand positioning. Formed alliances with engine builders, chassis designers, engineers and brake manufacturers to maintain a competitive advantage. Communicated with the sanctioning body on all matters relating to the team and to the company.
Instituted a product placement program to showcase Lexus vehicles in television shows, movies and commercials.
Managed multiple product launches catering to both consumers (40,000 impressions) and dealership associates (12,000) creating increased brand awareness and satisfying new model requirements.
Developed comprehensive execution strategies presented to top management outlining program details and ROI assumptions prior to each event.

Confidential

Pre-Owned Marketing Manager

Responsibilities:

Helped to carry forward one of the first of its kind certified pre-owned programs in the luxury car market establishing Lexus as a leader in the field.
Assisted in the creation of a “closed sale” for Lexus dealers at wholesale auction sites throughout the country.
Formulated a vehicle inspection process to police certified standards at the dealer level to ensure consumers received the best possible product worthy of the “Lexus Certified Pre-Owned” label.
Established program policies and guidelines to achieve best in class customer satisfaction.

Confidential

Area IT Manager

Responsibilities:

Supervised all information systems activities for the office, established a web site to house vital information for dealer use, forecasted and manage a budget of $10 million and directed facility matters.

Confidential

Area Customer Satisfaction and Manager

Responsibilities:

Managed all customer satisfaction and activities for 47 Lexus dealerships within the Eastern U.S. including all legal matters, Better Business Bureau cases and attorney general inquiries regarding product safety, product defect allegations and accident investigations.
Directed an eight member staff dedicated to technical and product problem resolution.

Confidential

Area Pre-Owned Operations Manager

Responsibilities:

Managed pre-owned activities of 47 dealers within the Eastern U.S. including the establishment of sales objectives, sales, administration of policies and procedures, billing, advertising and sales promotions.

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Regional Business Management Manager Resume

Fountain Valley, CA

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