SUMMARY:

• An accomplished Business Analyst professional with a hands - on approach to solving complex business issues by blending real experiences with best practices.
• Known for providing excellent customer service and use of an intimate approach to delivering solutions that improve processes and the experience for the user.

PROFESSIONAL EXPERIENCE:

Business Systems Consultant

Confidential

Responsibilities:

• Provides internal support for the Marketing Cloud application; acted as a liaison between the business users and Salesforce
• Serves as system admin; managing user accounts, account priviledges, user roles, and system settings
• Gathers requirements to support the business needs for enhancements to application
• Documents process flow to diagram system data flow, cross system, and user interactions
• Conducts QA testing to verify key functionality to include regression testing and integration testing where applicable
• Modified HTML to accomplish customizations in email templates used for distribution of alert based subscriptions
• Conducts A/B testing to demonstrate email performance based on content/content placement; target audience driven
• Creates changed requests (CRs) to support the movement of a development request into the production environment
• Creates FSD to support business requirements; used to facilitate development and QA efforts
• Work closely with development staff to build application connections using the FuelSDK C#
• Work with internal and external technical teams to build custom components into the application
• Use APIs to move data to and from the Marketing Cloud application; FeulSDK and SOAP
• Established a readership database to be used for external and internal reporting in support of MiFIDII
• Use JIRA and TFS to create user stories to track work progress.
• Established the connection between Salesforce and Marketing Cloud to enhance contact and contact preference management

Lead Front End Business Analyst/Product Owner/Ast. Product Manager

Confidential

Responsibilities:

• Gathered detailed requirements (epic/feature level) to document business needs and requests; user story creation for both desktop and mobile application development
• Worked with the business unit, technical teams, creative services, legal and compliance teams to ensure the end to end vision was clear; all risks were mitigated
• Assisted the Sr. Product Manager in backlog grooming and sprint planning sessions as they related to the webapp
• Lead design sessions, and requirements reviews with development and QA staff post sign-off to ensure continuity
• Implemented a subscription management platform to for subscription sales and management; ecommerce
• Lead and assisted with multiple daily scrum meetings in an Agile environment with 6-week sprints and 2-week iterations
• Worked with external CRM vendors to allow for data interfacing, exchange, refresh, cleansing, matching, and appending
• Used Axure to create wireframes necessary to relate visual site designs to UI/UX designer and dev group
• Created both internal and external release notes for the webapp updates and releases
• Used RALLY to create user stories, track their progress, tasks, and defects
• Determined project timelines and reporting or statuses to identified parties/project stakeholders
• Created use cases to support changing functionality and user story
• Used Visio to document AS-IS and TO-BE processes, site maps, and point/click presentation strategies
• Use SQL to query system data for testing, analysis, and reporting
• Conducted QA (usability / functional / browser / device) of web application to ensure compatibility
• Modified internal applications to allow for interfacing with other CRM applications; cleanse, match and append
• Assisted in creating brand standards documentation and digital assets
• MongoDB uses a the primary DB
• Relationship Management/Customer Service/Teamwork

Business Process Consultant-Business

Confidential

Responsibilities:

• Reviewed Project Management and Business Analysis processes to determine gaps
• Interviewed stakeholders to understand their concerns with projects and project lifecycle
• Documented recommendations that could improve project team’s performance and delivery
• Coached PMO on best practices and agile methodologies that would improve their processes
• Created SOP documentation to support the updated operational model

Business Analyst/Product Mgr

Confidential

Responsibilities:

• Gathered detailed requirements to document business needs and requests; requests documented in user stories; used Agile methodology to drive requirements through the SDLC
• Conducted analysis of business processes to determine gaps and make recommendations to the identified parties to implement change
• Created functional requirements documentation to identify the various site component states
• Conducted site testing to include mobile/responsive testing as well as testing of content display based on business rules
• Provided technical business support to the Multi-Channel Marketing group and their external vendors
• Served as the SME during the upgrade/re-design/and re-platformation of Client Microsites w/mobile web application
• Managed QA/UAT for EP Leads/designated business groups
• Used SiteCatalyst to track site usage and drop-off rate as well as for use in improving low traffic areas
• Created SOP documentation to support updated business processes and for auditing purposes
• Managed all documentation (BRD, FRD, design specs., and compliance filing docs) in SharePoint
• Worked with 3rd party vendors to support a hosted business facing portal
• Determined Use Cases to support requested change/business needs and for justification
• Worked with UX/UI designers/developers to determine site design
• Determined content sourcing strategy and logic used to display on sites
• Provided CMS support for UCM/Master Microsite template maintenance and customization
• Customer Service/Teamwork

IT Business Analyst-SAS Analytic

Confidential

Responsibilities:

• Implemented and modified a clustering/segmentation tool to add functionality needed to support a changing business model which would change how 8000+ stores were merchandised
• Used Microstrategy to pull reports from Data Warehouse used to support current and future merchandising/sales trends
• Used MS Excel to create macros, comparison of datasets with vLookups, and pivot tables
• Managed/Oversaw the flow of projects to the development teams (SAS & Data Warehouse)
• Created new/modified existing reports and data models to meet the needs of the business and to supporting changing business/reporting models
• Data ETL process solutions; data transmission solutions using Sterling Integrator

IT Business Analyst

Confidential

Responsibilities:

• Served as a functional lead in an EBS upgrade (11i to r12) for the P2P and H2R work stream in an Agile project environment w/Scrum and 2 week sprints
• Created Epic and Feature level user stories to document business case and requested changes
• Supported Oracle Retek Merchandising System/Retek Systems Administration/Oracle Databases
• Addressed change controls in weekly migration meetings
• Increase revenue and foot traffic to FD stores by on-boarding a leader of direct-to-store vending which expanded the cooler/freezer selection, and added tobacco to the product assortment
• Successfully trained a department of 25+ employees on a new system that was a part of a major implementation within my functional area.
• Provided production level POS support to both internal, external, and field customers
• Transformed the end-to-end supply chain processes of the organization by migrating 11 DCs and 8000+ stores onto a single replenishment system-increasing dc/store service level rates by 92%
• Worked directly with VMI (Vendor Managed Inventory) Coordinators to coordinate PO number blocks sent to vendors for use of order fulfillment, and invoice matching/ASN-advance shipping notice
• Used SQL for testing and for research of business issues
• Test Planning/Scenario Building/Execution Management
• Automated manual processes that saved the company man hours and increased efficiency
• Utilized MS Visio to diagram processes (as-is & to-be)
• Utilized JIRA to manage project tasks/SDLC/Defect tracking
• Experience with Informatica, Sterling Integrator, Appworx, Concurrent Manager and SOA
• Customer Service/Teamwor