Business Systems Analyst Resume Irving, TX - Hire IT People

SUMMARY:
Experienced in various industries as a business analyst and project manager. Very aggressive when dealing with time oriented deadlines. Detailed when providing status reports for the entire life cycle of a project. Proven background in customer related situations. Exhibit excellent verbal and written communication skills, and work well with all members of management and team members.

EDUCATION:

Southeastern Oklahoma State University 07/1995 Bachelor of Arts in Communications/Public Relations

Southern Methodist University-School of Engineering 11/2001

E-Professional Certification

SYSTEM EXPERIENCE AND PROFICIENCY:

Operating Systems

Windows XP
Windows Vista
Windows 7

Applications

Microsoft Word
Microsoft Excel
Microsoft Power Point
Microsoft FrontPage
Exact Target
Dreamweaver
VISIO
Captivate
Photo Shop
Dream

Programming Languages

SQL
HTML

PROFESSIONAL EXPERIENCE:

Confidential Irving, TX 02/11- Present

Campaign Manager

Directly manage a team of Business System Analyst and an off-shore production specialist.
Own and manage Tier 1 or Top 20 account(s) from a campaign production standpoint.
Manage advanced implementation projects and new client in-takes.
Oversee campaign process and Vendor relations for DREAM and DREAMmail Full Service Customers.
Allocate and manage resource assignments for incoming business.
Participate in new hire selection process.
Develop, design and facilitate on-going team training programs.
Conduct Business System Analyst reviews and performance coaching.
Manage multiple projects simultaneously.
Maintain campaign process documentation and template forms to ensure seamless service experience.
Provide crisis intervention through the development, communication, and deployment of emergency back-up plan across book of business during high intensity periods.
Track individual and teams non-deployment activity and provide monthly report to Account and Leadership team.

Confidential. Addison, TX 09/07 -01/11

E-mail Campaign Manager

Served as day-to-day contact for eBusiness group by managing all request for e-mail campaigns and surveys.
Analyzed requirements for opt-outs and segmentation.
Determined cross-over of business rules among various requests and resolve differences, overlap, redundancy, etc.
Kept pace with changes to content, opt-out conditions, and segmentation rules.
Managed building of campaigns i.e. creation/layout, content, template management, segmentation, personalization & scheduling.
Ensured all campaigns are built according to approved e-mail process standards.
Inspected/tested all e-mail campaigns prior to sending to ensure accuracy and “inbox” delivery.
Programmed and sent all e-mail campaigns and surveys to Mary Kay Consultants.
Served as the primary contact for Customer Service.
Managed e-mail quality control by critiquing e-mail layouts to ensure that all emails are built to specification, including maintaining consistency of quality in each e-mail send and previewing the presentation of the e-mail in different browsers.
Managed reporting to Business Owners.
Send counts
Click through rates based on Omniture tracking
Deliverability Assurance
Used SQL to load data for e-mail campaigns, pull survey results, and gather information for reporting purposes.
Updated monthly management reports.
Made recommendations to Marketing and Creative Services departments to improve e-mail campaigns.
Led status meetings with other departments to discuss future e-mail campaigns and prioritize workloads.
Tested all new functionality for the e-mail campaign tool.
Worked with Customer Service to resolve all technical issues related to e-mail campaigns.
Worked with E-mail Campaign System vendor to log tickets for any product questions or issues as well as communicate enhancement request for the product to meet current and future e-mail campaign needs.

Confidential Irving, TX 03/04 – 08/06 Business Systems Analyst

Served as contact for Hilton HHonors Invoicing.
Managed, scheduled, and sent production emails
Set-up emails and coordinated testing with client contacts.
Built, tested, and sent emails in English, French, German, and Spanish.
Managed e-mail quality control by critiquing e-mail layouts to ensure that all emails are built to specification, including maintaining consistency of quality in each e-mail send and previewing the presentation of the e-mail in different browsers.
Functioned as liaison between the client contact and the Reporting team to make sure that e-mail audience requirements are specific, thorough, accurate and relevant to the e-mail copy.
Maintained communications with the Reporting team to make sure they are in agreement with e-mail schedules and have the necessary resources to meet e-mail deadlines.
Designed specification documents.
Wrote and ran SQL queries to QC audiences against the List Request document submitted by the client and against the specification documents.
Worked with technical support to resolve all technical issues related to email. Managed client expectations when technical issues appeared.

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Business Systems Analyst Resume

Irving, TX

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