PROFILE:

• Marketing Strategist, with 13 years of experience in marketing strategy and tactical planning, program development and implementation, product development and positioning, consumer behavior, market research and sampling methodologies.
• Visual Analyst, express very complex realities in logical, efficient, visual ways.
• Management by Numbers and Objective, analytical, keen awareness of both process details and end result.
• Ability to direct and manage complex projects from concept to full operational status in a cost - effective and efficient timeline.
• Technical Leader, with 14 years of end-user software, Confidential and Confidential, and peripheral support.
• Arrange, systematize, plan, script and stage. Connect people with systems, trends, and movements.

SKILL:

Integrated Software as MS Office (Word, Excel, Access, Outlook, Power Point) Windows and Unix/Linux operating systems Novell network and security systems Mac OS SPSS software Agile software development methodology Selenium 2 Python SQL Robot Framework UI automation Continuing knowledge in Photoshop, Adobe CS6, Avid Media Composer Google Analytics Hatchbuck and SalesForce CRM databases Oracle JD Edwards EnterpriseOne and PeopleSoft systems HubSpot marketing software Umbraco open source content management system (CMS) Studied German, Italian, Korean, Modern Greek Studying Russian

RELEVANT EXPERIENCE:

Confidential

Responsibilities:

• Experience in lean startup techniques through continuous integration processes and deployment for SaaS products.
• Assist in structuring and implementing all aspects of SDLC in an agile environment, using the latest QA methodologies.
• Led Confidential online platform programs: > $200K sales revenue and live media promotions with CNN and other public outlets.
• Established strategic trade show ROI based on annual business objectives and regional sales plans: $1.4M opportunities and $720K in sales.
• Directed web to lead programs: $12.2M in opportunities and $1.5M sales revenue.
• Developed and managed the company’s Expert Webinar Program: Avg. 60-70% of attendees. ed "gold standard" in industry, EBJ for Business Innovation.
• Provided technical support to end-users and clients with Confidential products and software applications.
• Recruited between sales/marketing, product development, and project management departments to improve latest software application and delivery.
• Collect and analyze competitive intelligence, primary and secondary research data, and consumer insights to evaluate existing and potential market segments. With experience in Internet TV and mobile marketing.
• Develop, plan, and implement comprehensive marketing strategies, including new product development, trade show strategy and tactical plan in support of corporate goals and objectives.
• Create, streamline, and utilize measurement tools, processes, and execute marketing programs for targeted markets, facilitating business development, while minimizing costs and maximizing turnaround time within budget. Review budget and cost analysis, procurement, and RFPs.
• Executed team leadership and environment; assist in developing and employing effective marketing strategies and plans.
• Trained, evaluated, and drove forward thinking team.
• ‘Transition’ team lead in marketing for recent company merger, establishing brand identity, integrating tasks, and managing new corporate website.

Senior Consultant, Quality Assurance

Confidential, Charlottesville, VA

Responsibilities:

• Create and administer automated test suites in support of SaaS test requirements.
• Provide guidance and technical leadership on best practices in support of Scrum and Agile methodologies.
• Active involvement with improving conceptual and technical design of product roadmaps and specifications.
• Closely partner with internal Principal Consultant, Project & Product Manager, and Development teams, and client-based Product Directors in identifying project test scope, product design, and process changes to increase efficiency and mitigate risk.
• Work with clients and their projects across diverse industry sectors including healthcare, POS distribution, engineering, and non-profit. Pursuing Professional Scrum Master .

Quality Assurance Analyst

Confidential, Ann Arbor, MI

Responsibilities:

• Integral contributor in improving the quality, functionality, and scalability of the company’s suite of SaaS products.
• Analyze user acceptance criteria to develop and perform streamlined test cases.
• Execute detailed software tests, verifying, and validating functionality and new enhancements.
• Consistent engagement with Product Management and DevOps to critically evaluate interfaces, operational requirements, and performance requirements of all cloud-based products.
• Develop and expand on automation tests.
• QA Team Lead for SQL Server 2016 migration to Azure.

Marketing and Business Consultant

Confidential, Ann Arbor, MI

Responsibilities:

• Assist Confidential with developing business plans, marketing strategy, marketing mix tactics, and new software product development for Confidential platforms.
• Current industries include professional services, food travel, non-profit, non-governmental organizations (NGO), and restaurant/hospitality..