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Search Marketing Specialist Resume

Providence, RI

TECHNICAL SKILLS

  • Leadership
  • Strategic
  • Analytical
  • Decision - Making
  • Problem-Solving
  • Detail-Oriented
  • Communication
  • Performance Driven
  • Creative
  • Artistic
  • Organized
  • Multi-Tasking
  • Time Management
  • Motivational
  • Team Player
  • Social Media
  • Marketing
  • Sales
  • Interpersonal Skills
  • Research

PROFESSIONAL EXPERIENCE

Search Marketing Specialist

Confidential, Providence, RI

Responsibilities:

  • Managed and optimized the paid media channels utilizing Google and Bing Ads.
  • Developed, launched, and maintained search marketing strategies for both clients and my employer.
  • Compiled monthly reports to update clients on their company’s digital ads performance.
  • Demonstrated independence as a self-starter; trained myself to facilitate my responsibilities.

Digital Marketing Analyst

Confidential

Responsibilities:

  • Managed pay-per-click accounts on Google AdWords, Google Adwords Editor, Google Analytics, Bing Ads Editor, Bing Ads, DoubleClick Digital Marketing and other search platforms for a variety of websites.
  • Utilized successful bidding strategies and effectively managed keywords to significantly increase revenue on pay-per-click search engines.
  • Achieved target acquisitions and their volume goals utilizing CPA and CPL efficiency metrics.
  • Reported the performance of any tests conducted on pay-per-click campaigns.
  • Led YouTube marketing effort by selecting and incorporating targeted videos to maximize digital advertising.
  • Authorized to make decisions relative to eliminating underperforming ad copy/keywords and adding new content.
  • Applied my skills in SEO and SEM techniques and learned strategies to increase search engine visibility.
  • Performed keyword search, database entry of new ads, its written content, determined appropriate landing pages.
  • Worked closely and built personal relationships with Google and Bing Teams to optimize account performance.
  • Monitored and maintained keyword and product bids, quality score, budget caps and other account metrics.
  • Met and surpassed company goals while working in coordination with my team and other departments.
  • Analyzed web traffic flow, implemented adjustments to optimize web page performance.
  • Trained and supervised new employees and interns.

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