SUMMARY:

• Highly innovative, dynamic, and results - driven professional, with broad-based experience in email marketing, web content management, strategy development, functional testing, and customer relations.
• Email Marketing Automation
• Large-Scale Project Management
• Content Management
• Strategic Planning and Implementation
• Web Production Management
• ESP Experience - Marketo, Eloqua, Exact Target, Strong Mail, Lyris
• Customer Relationship Management
• Profit Growth and Development Impacts
• Quality Assurance
• Rapid Conflict Resolution
• Organizational Leadership and Team Building
• CRM Experience - Peripheral Sales Force/SFDC Marketing Cloud use and experience

PROFESSIONAL EXPERIENCE

Confidential, Santa Clara, CA

Email Marketing/Automation Manager

Responsibilities:

• Revise current email marketing and automation programs
• Distribute overage to 3rd parties dependent upon region
• Develop Process documentation
• Develop Best Practices Documentation
• Build Welcome, unsubscribe and triggered lifecycle automation programs in Marketo with smartcampaigns and triggers
• Worked with SFDC admin to dev report generation and exports for Marketo integration
• Create broad strokes for new Lifecycle, Welcome, Drip, Unsubscribe, Event, Webinar and Ad-Hoc campaigns

Confidential, Campbell, CA

Email Marketing Manager

Responsibilities:

• Development of new email marketing programs
• Interface with and manage third party email vendor
• Devise and record all process documentation for email marketing with vendor.
• Create and distribute reports on email metrics, success and failure analysis. Use reports to enhance following email programs to meet expected KPI's
• Implement triggered automation email to sales team when scoring level was reached
• Worked with DB team to simplify segmentation into Marketo for ease in segmentation of target groups for email sends

Confidential, West Palm Beach, FL

Email Automation Manager

Responsibilities:

• Assume full accountability in proficiently revising email marketing goals and processes; initiating the layout modification and utilization of Marketo integration; and creating and implementing key strategy for the email marketing plan.
• Initiate the development, compilation, and distribution of email reports and analytic s from Marketo reports to track email performance.
• Efficiently oversee and document email marketing processes, Marketo configuration, best practices, and an ongoing digital marketing strategy as currently utilized by the marketing organization company-wide.
• Identified “deadwood” segments of list for win-back funnel inclusion.
• Devised, created and launched feedback automation for each White Paper download or Webinar attendance.

Confidential, San Mateo, CA

Contractor - Email Marketing Automation Manager

Responsibilities:

• Drove performance improvements as reflected in the following key initiatives:
• Integration of Marketo into the Confidential email marketing system, which included updating and upgrading current email templates while creating newer, more stable templates to be used by the Marketing Team
• Processing of automation emails from the company’s database into ExactTarget and Marketo
• Leveraged outstanding marketing expertise in pioneering and executing the following key initiatives:
• Communication strategy for automation, drip, and marketing efforts, in partnership with the senior director of demand generation and senior manager of digital marketing
• New win-back drip email campaigns to recover and win irate and hesitant clients

Confidential, Hayward, CA

Contractor - Email Marketing Manager

Responsibilities:

• Played a vital role in managing and implementing the email process and Marketo platform into the interactive data system; as well as testing all lifecycle automation launched out of Marketo and Campaign Manager.
• Rendered assistance to colleagues in providing copy writing duties for all marketing communications.
• Established and implemented the A/B testing program focusing on best subject lines and email content.

Confidential, San Jose, CA

Contractor - Email Specialist

Responsibilities:

• Provided strategic support to the Ingenuity Team in all related concerns, which included overseeing the entire aspects of the team’s email process from integration to post-launch analytics's.
• Earned recognition as an expert in utilizing the Marketo email system throughout the company.

Confidential, Mountain View, CA

Contractor - Email Coordinator

Responsibilities:

• Administered the evaluation, update, integration, text conversion, launch, and post-launch analysis of the AdWords Team email to significantly select the client base from the Confidential 's proprietary email systems.
• Took part in identifying change scope for the Confidential email system, as well as efficiently executing new process documentation for email communications.

Confidential, Foster City, CA

Contractor - Publication Analyst

Responsibilities:

• Rendered keen oversight in managing and proficiently recording the upload, launch, targeting, and analysis in StrongMail (currently StrongView).
• Provided expert data entry and client phone support in supporting and overseeing the global client database.

Confidential, San Francisco, CA

Contractor

Responsibilities:

• Assisted the Customer Relationship Management (CRM) Team in facilitating high volume of holiday season email marketing campaigns by assembling email lists through Epiphany.
• Coordinated email lists for various brands, such as Gap, Banana Republic, Old Navy, and Piperlime.

Confidential, Foster City, CA

Account Manager; Project Manager

Responsibilities:

• Created, directed, and implemented online and email marketing campaigns, which included the successful email campaign project for Banana Republic which generated a roadmap to build future client projects.
• Collaborated with the Web Development Team in accomplishing online marketing initiatives tied to email sends.
• Prepared and managed weekly and monthly calendar for the email process, which included the integration, quality assurance (QA), and testing initiatives.
• Solely monitored strict compliance with all CAN-SPAM regulations across the company and all clients.
• Conducted detailed campaign analysis, which included assessing click-through, open, and email bounce rates.

Confidential, San Mateo, CA

Email Associate

Responsibilities:

• Successfully established and maintained the following key initiatives companywide:
• Dashboard of email and website metrics
• Creative library for all email marketing programs
• Marketing briefs for business-to-consumer (B2C) email campaigns
• Generated substantial increase in the profitability of user base by assisting the creation and implementation of cross-sell and upsell campaigns.
• Pioneered reporting metrics to verify return on investment (ROI) on email marketing delivery as well as user path analysis and time on Epocrates website.