SUMMARY

• Experience with working with Native Exact Target as well as the new Salesforce Marketing cloud.
• Expertise in integrating with Salesforce.com & Oracle CRM On Demand.
• Lot of experience with marketing cloud upgrades and integration with Salesforce.
• Involved in Multi - BU Upgrade as well.
• Used V5 connector for Marketing Cloud.
• Experience in writing web application programs covering front-end / UI JQuery for building rich user friendly, high performance web applications.
• Experience in developing scalable front-end user interfaces using HTML, CSS, and JavaScript, JQuery, and Angular JS.
• Experience designing and testing compatibility for cross-browser and cross-platform Web application
• Experience in checking cross browser compatibility and hence worked on different browsers like Safari, Firefox, Google Chrome and Internet Explorer.
• Experienced in Illustrator, Dreamweaver, Optimizing websites to new browsers, handling cross browser compatibility issues, optimizing performance, and designing websites layouts in Photoshop and converting them from PSD to HTML.
• Experience working with agile software development teams.
• Experienced on working with CSS Background, CSS Layouts, CSS positioning, CSS text, CSS border, CSS margin, CSS padding, CSS table, Pseudo classes, Pseudo elements and CSS behavior in CSS.
• Experienced in managing daily communication with an offshore development teams.
• Experience in upgrading from native ExactTarget to marketing
• Involved in migration projects to ExactTarget.
• Proficient in most of the modules within ExactTarget such as Journey Builder, Automation studio, Triggered sends etc.
• Worked extensively with Data extensions and Views.
• Created custom reports apart from OOB reports which marketing cloud provides.
• Experience with Exact-Target Web services and integrating them with other systems.
• Administrative experience in setting up multi-level Business units etc.
• Configured sender profiles, RMM, delivery etc.
• Lot of experience in user training and mentoring other team members at the same time learning from the team members any new concepts.

Confidential

Email Cross Channel Marketing Automation Specialist

Responsibilities:

• Used AMP scripting to use data from Data Extensions.
• Configured and designed journey's using journey Builder.
• Automated the import, extract and Query activity using Automation Studio.
• Created Onboarding journey in the beginning and filtered out free and paid customers using decision split in the journey.
• Created downgrade to free and upgrade to paid journeys based on onboarding journey.
• Worked on Financial tips and monthly newsletters emails and sent out the campaigns from user- initiated emails.
• Strong analytical skills, ability to make actionable recommendations (i.e. A/B Testing).
• Used A/B Testing to roll out the control version to use in the final email campaign.
• Involved in different type of Alert journeys (Credit limit increase, Credit limit decrease, Credit usage increase and Credit usage decrease).
• Developed responsive email templates to use them in Membership Free and Membership Paid journeys.
• Worked on adhoc email campaigns and journey builder email sends as well.
• ManageEmailMarketingAssociate in training and businesses processes to take over dailyemail execution.
• Conceptualize and initiate tests (subject headers, email copy and creative, offers and landing pages) in order to continually improve key metrics (open, clicks, leads, conversions) across campaigns.
• Experienced in writing code (i.e. AMP Script, HTML, JavaScript, CSS, etc.)
• Has done many integrations between salesforce and salesforce marketing cloud using the connectors.
• Approve deployments and providing completion communications
• Reporting on email campaigns (status and outcomes) for various stakeholders.
• Strong interdepartmental communication skills. Ability to quickly identify and address operational and process issues.

Exact Target Engineer

Responsibilities:

• Used SOQL&SOSL to cater to the data manipulation needs of the application.
• Responsible for designing system/Unit/UAT test cases.
• Manage global email marketing calendar for entire company, and prioritize segmentation and deployments as needed.
• List management and email launch process familiarity.
• Create and maintain email reporting dashboards, conduct A/B testing and provide deliver best-in-class code across a broad array of email and mobile email campaigns.
• Test and optimize content and user experience in email and text campaigns.
• Has experience and passion for modern web development technologies, methodologies, and techniques: HTML5, CSS3, JavaScript, in-depth experience with CSS preprocessors, experience customizing a CSS framework (eg. Bootstrap).
• Consultant for email general best practices while adhering to company/brand voice
• Used AMP scripting to use data from Data Extensions.
• Field initial email campaign requests and funnel and coordinate with departments necessary to ensure a smooth execution of all campaigns, globally and domestically.
• Involved in Data Migration using Data Loader and informatica power exchange.
• Performed the roles of Salesforce.com Developer and Administrator in the organization.
• Used the sandbox for testing and migrated the code to the deployment instance after testing.
• Utilize Salesforce and Eloqua to ensure correct targeting and segmentation.
• Extensive understanding of email best practices and CAN-SPAM laws.
• Experience with multivariate testing, analysis and reporting.
• Strong interdepartmental communication skills.
• Ability to quickly identify and address operational and process issues.