SUMMARY:

• A technical professional with over 8 years experience working with a wide - range of software, Business Designs and people. My skills are in strategic planning to improve process efficiency and providing cost effective business solutions. I have strong Technical and Analytical skills to fulfill and overcome complex business scenarios.
• IBMEMM Suite Confidential Campaign / Confidential Interact / Confidential Marketing Operations / Confidential Leads . Confidential Mainframe system applications (MVS/TSO) mainframe ISPF and JCL. SAS EG/ SAS BI Suite SAS ETL / SAS Web report / Advance. UNIX programming. SQL, PLSQL, TSQL DB2 / ORACLE / MSSQL / MySQL / Teradata / SQL Server. COGNOS, BRIO. VB-ACCESS/Excel and Macro Driven Programming.

PROFESSIONAL EXPERIENCE:

Tech Lead

Confidential

Responsibilities:

• Marketing campaign Automation ( Confidential Unica Marketing Optimization/ SAS).
• Confidential UNICA Marketing Suite and Confidential UNICA marketing emm Suite.
• Marketing data management: Data collection and synthesis to prepare information sets for marketing campaigns, reporting and advanced analytic efforts (SQL).
• Integrate new information sets into analytical efforts (e.g. Social media, consumer prospect data, traditional media, digital, location intelligence etc)
• Identify opportunities to create automated processes and build effective reporting tools
• Participate in data governance aimed at streamlining and improving current processes
• Document and organize files and folders to insure optimal data flow and storage for further analysis (incl. manage access)

Confidential

Credit and Risk portfolio Analyst

Responsibilities:

• Monitor portfolio positions, risk analytics, rate volatility and P/L for the portfolio. Track and monitor key market data and trends that impact portfolio performance.
• Discuss and analyze market conditions, risk management and hedging activities/strategies with senior management.
• Analysis, design and implementation of reports related to risk management, scenario analysis, liability hedges, Earnings at Risk, prepayment, interest rate projection, etc.
• Portfolio valuation and setting of execution prices for mortgages originated by the bank.
• Strategic design and interaction with servicing and other constituent partners of the portfolio team.
• Collaboration with technology and modeling teams for risk and control platform development initiatives - perform model review, model validation, back test prepayment assumptions and review other input assumptions. Track mortgage model updates and evaluate impact of model updates on interest rate risk and liquidity risk.
• Development of strategic alternatives for distribution of non-core mortgage assets.
• Manage and mine the credit performance (payment, delinquency, and default patterns) of borrowers.
• Support change improvements in credit performance by connecting drivers of future consumer credit trends to historical behavior, leveraging risk / finance models based on consumer, collateral, and loan data, and testing hypotheses using rigorous monitoring and analysis (Customer behavior modeling).
• Mortgage Acquisition.
• Mortgage Retention.
• Mortgage Switch.
• Registered/non Registered GICs.
• Overdraft protection.
• Scotia Line of credit.
• Credit card up-sell and cross-sell.
• RRSP Acquisition.

Performance Reporting Analyst

Confidential

Responsibilities:

• Support the Business Performance Measurement team to improve and streamline existing reporting process.
• Accountable for the accuracy of numbers, the incumbent prepares for the Canada Home Services “Key Performance Measures/Indicators”(KPI’s)
• Accountable in assuring that any analysis of data produced provides management with information that provides accurate insights into the operations of the business, so that management can make informed business decisions
• Automation of numerous processes to increase performance and efficiency.
• Designing and operating models for Risk functions.
• Designing ETL Packages using SSIS, Reporting on SSRS.
• Automating Procedures using VBA /MS ACCESS, SSIS. Macro driven Excel.
• Primary Databases Oracle, MSSQL

Confidential

Confidential /Unica Developer / Team Lead

Responsibilities:

• Perform product or other segment level analytics to analyze performance of existing products and assist with roll out of new product policy and pricing strategies for various product offerings.
• Support direct to consumer and online/digital marketing efforts for selected products by identifying the best and most responsive target audience while considering the consumer and collateral risk profile.
• Identifying problem frame-works, develop hypotheses, test and analysis, solution development, scope operational feasibility, lead implementation efforts and develop a monitoring plan. Conducting User Acceptance Testing/Beta testing.
• Identify business challenges and opportunities for improvement and make strategic or tactical recommendations, all based on mining available consumer, collateral, and transaction information and data.
• Development, implement and execution of business requirement and UAT test cases.
• Designing ETL Sequences using UNICA and SAS.
• Automating Procedures using VBA /MS ACCESS.
• Primary Databases MySQL.

Confidential

Credit and Risk portfolio Analyst

Responsibilities:

• Monitor portfolio positions, risk analytics, rate volatility and P/L for the portfolio. Track and monitor key market data and trends that impact portfolio performance.
• Discuss and analyze market conditions, risk management and hedging activities/strategies with senior management.
• Analysis, design and implementation of reports related to risk management, scenario analysis, liability hedges, Earnings at Risk, prepayment, interest rate projection, etc.
• Portfolio valuation and setting of execution prices for mortgages originated by the bank.
• Strategic design and interaction with servicing and other constituent partners of the portfolio team.
• Collaboration with technology and modeling teams for risk and control platform development initiatives - perform model review, model validation, back test prepayment assumptions and review other input assumptions. Track mortgage model updates and evaluate impact of model updates on interest rate risk and liquidity risk.
• Development of strategic alternatives for distribution of non-core mortgage assets.
• Manage and mine the credit performance (payment, delinquency, and default patterns) of borrowers.
• Support change improvements in credit performance by connecting drivers of future consumer credit trends to historical behavior, leveraging risk / finance models based on consumer, collateral, and loan data, and testing hypotheses using rigorous monitoring and analysis (Customer behavior modeling).

Confidential

Technical Specialist

Responsibilities:

• Managing Privileges to Citrix
• IP / Host address Configuration and Websphere
• Mail Server Support (Protocols: POP, IMAP, SMTP)
• WEB Server Configuration
• Database Configurations (MYSQL, MSSQL, MSACCESS)
• In depth Experience with Database connectivity issues
• Scripting support (HTML, DHTML, ASP, ASPx, PHP, CFM)
• Experienced on PuTTY: telnet/ ssh client used for zone file, ns lookup
• Complete knowledge of FTP, HTTP, HTTPS, Telnet and SSH
• Responsible for Ticket escalations to right departments.
• Black Berry Synchronization with email server
• Responsible for quality assurance of all web portals projects, including web usability, accessibility, testing and debugging
• Advise clients on effective marketing techniques to increase website traffic
• Search engine optimization, including—keyword research/selection, meta tagging, search engine submissions, position tracking