SUMMARY:

• Around 5 years of progressive experience in the areas of Data Analysis, Business Processes and Operations focusing on Process Improvements, Simplification at the enterprise level resulting in cost saves and program optimization.
• Functional and Operational knowledge of Agile, Waterfall SDLC Project methodologies with a focus on developer enablement using Scrum, SAFe for enterprise.
• Lead groups on initiatives involving requirement gathering, root - cause, impact analysis, gap identification, risk management resulting in enterprise level initiatives that focus on effective resource utilization, organizational change, service delivery and implementation.
• Expert level understanding of Enterprise Data Management Procedures/policies, identification of KBE, KPI with value add for stake holders resulting in a Data Driven, Strategic, Informed Decision making for senior management aligning with business objectives
• Partnered with multiple groups on Business Intelligence, Data provisioning, Data Aggregation leading to enhanced reporting across the organization, led a catalog of reporting services to reduce redundancy and improve performance.

EXPERIENCE:

Pardot and Salesforce Business Admin

Confidential

• Configuration of Pardot and Salesforce, creation of automation rules, list, dynamic content, variable tags.
• Creation of Landing Pages, Form Handlers, Forms, Page Actions, Keywords, HTML Email Templates, Creation of Engagement Studios.
• Designing the Custom Visual Force pages for Lead conversion, merging duplicates.
• Design and modify Approval processes and created Approval steps which used email alerts and field updates. Worked with Approval processes that used Email Approvals and Parallel Approval steps.
• Designing Validation Rules along with Roll-Up Summary Fields to maintain data quantity and data consistency.
• Implementation of Data segregation through Record Types and Field level security. Worked on the knowledge article management.
• Working on Test classes of various triggers and apex classes in the application to maintain minimum of 75% code coverage.
• Use change-sets to deploy the code in to different environment (Testing, UAT and production)

Confidential, Feuji Inc, Dallas

Salesforce Analyst and Admin

• Determined application optimization within the department and provide the customer with Best Practice methodologies.
• Analyzed unique configurations of client website and customized processes accordingly
• Identified, File and Follow-up Product Features and issue requests during implementation
• Interface with Management, QA, R&D, departments to assist with resolving product complaint issues, product reliability issues and to contribute to the overall device quality.

Salesfoce Admin

Confidential

• Built target engagement funnels to target marketing efforts.
• Interfaced with data management and integration team to communicate application needs and best practices for structuring MDE data.
• Configured underlying Journey Builder profile and data mappings
• Developed, tested and managed customer journeys and campaign execution processes

Salesforce Analyst and Admin

Confidential

• Analyzed existing database to identify existing trends and provide recommendations for future developments
• Proactively identified and implemented operational improvements, customized enhancements that met business requirements .
• Owned the design, development, and maintenance of metrics, reports, analyses, dashboards to drive key business decisions.
• Used data mining, model building, and other analytical techniques to develop and maintain customer segmentation and predictive models to drive the business.

Pardot and Salesforce Admin

Confidential

• Worked with the development team to ensure SEO best practices are properly implemented on newly developed code.
• Recommended changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Salesforce Admin

Confidential

• Partnered with multiple stakeholders across Business and ERS teams to understand their needs and how they interact with the team.
• Managed systems roadmap, capture opportunities and facilitate lasting improvements.
• Collected, profile, collate, and map appropriate data for usage in new or existing solutions, data analysis activities and developed RFP documents.
• Performed data extraction, storage, manipulation, processing, and analysis

Salesforce Admin

Confidential - Frisco Texas

• Applied common statistical methods, data modeling, and predictive analysis to answer strategic questions for the campaign.
• Extracted and data from multiple sources, supporting process improvements for collecting and reporting accurate data bot.
• Ensured integrity of data, acting as the point person within the team to provide accurate reports to individuals and Mayor’s team.
• Helped develop a robust database system and demonstrated productivity through optimization and a commitment to strong results

Business Analyst

Confidential

• Performed analysis and impact assessments for assigned work, with completion of detailed analysis & impact assessments to deadline, coordinating across multiple resources as appropriate.
• Work closely in coordination with development teams to implement and develop technological solutions that satisfy client need.
• Conduct gap analysis and provided testing support, coordination and perform User Acceptance Testing.
• Developed business cases, functional and non-functional requirements, feasibility studies and scope solutions for new business processes and technical applications. Mobile Application for Child’s progress in School
• Requirements gathering and analysis, end user analysis, creation of program adoption plans.
• Created workflows for various users, incorporated entitlements framework based on user roles, notification/alert module in corporation.

TECHNICAL SKILLS:

Programming languages: Java, R and Bash (Shell), XML, Visual Studio

Database Systems: SQL, Data Modeling Language (DML), and Data Definition Language (DDL), MySQL Workbench, Oracle DB

Design Modeling: Unified Modeling Language (UML), including Entity-Relationship Diagrams (ERD), Sequence Diagrams, and Data Flow Diagrams (DFD)

Reporting Tools: SSIS, SSRS, Tableau and Microsoft Excel