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Digital Qa/qe Resume

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Richfield, MN

SUMMARY:

  • Over 5 Years Professional Experience as Digital QA, Retail media Business Analyst/Digital Tag management Analyst.
  • Testing tags, security and performance of the tags by third party on Best Buy website using Manage Ensighten tool.
  • Delivering insights & recommendations to tell a story built from data, by determining the root causes for client success or failure and analyzing patterns over time.
  • Generating reports using DFP (Ad serving platform), to manage Revenue Optimization, Inventory, CTR, Conversions, Impressions, Trafficking, reporting, tags, forecasting and create inventory /ad unit using DFP, tracking unfilled Impressions for ad units using DFP
  • Extensive experience in analyzing and requirements gathering and writing system functional specifications including use cases.
  • Proven success as a data analyst through the years, providing a well - balanced understanding of business relationships, business requirements, and technical solutions.
  • Expertise in UML (class diagrams, object diagrams, GAP Analysis, use case diagrams, state diagrams, sequence diagrams, activity diagrams, and collaboration diagrams) as a data analysis methodology for application functionality designs using IBM’s Rational Rose.
  • Solid understanding of Business Process definition, Risk Analysis and SDLC methodologies.
  • Excellent in Developing and evaluating business process Models.
  • Design and review of various documents including the Software Requirement Specifications (SRS), Business requirements document (BRD), Use Case Specifications, Functional Specifications (FSD), Requirement Traceability Matrix (RTM) and testing documents
  • Proven success as a data analyst through the years, providing a well-balanced understanding of business relationships, business requirements, and technical solutions.
  • Professional experience in data analysis, operations management and development, design, documentation and testing.
  • Excellent Analytical, methodical, and resourceful approach to problem solving, identifying and documenting root causes and corrective actions to meet short and long-term business and system requirements.
  • Effective in executing multiple tasks and assignments ahead of schedule. Created and maintained effective budgets.
  • Excellent in Business Proposal Risk Assessment. Highly effective management and organizational skills with ability to prioritize.

TECHNICAL SKILLS:

Software/Hardware: Splunk tool, Allure reporting, Selenium Automation testing (JS), Manual testing, Knowledge in Accessibility testing Level A, AA, Double Click for Publishers (DFP), Yieldex Analytics, SWIRL, UML, SDLC/Waterfall, JIRA, AGILE, SCRUM, QA, HTML, CSS, Project, Visio, Adobe Reporting, Google Analytics.

PROFESSIONAL EXPERIENCE:

Confidential, Richfield, MN

Digital QA/QE

Responsibilities:

  • To deliver effective and efficient testing solutions by meeting key project milestones and overall project deliverables on time and adhering to development and quality standards.
  • Analyze the testing needs (Zypher (JIRA) test documentation, QC Test tool, Cucumber (Gherkins)) and develop testing strategy plans, Sauce Labs to run Manual and automated testing for Both LV and SV Desktop/Mobile. Experience in Performance testing, Accessibility testing, Canary testing, Reporting tool Splunk, and knowledge in Selenium Automation for front end.
  • Review and approve test plans, scenarios, scripts or procedures such as database impacts, soft-ware scenarios or usability.
  • Review software documentation to ensure technical accuracy, compliance or completeness and/or to mitigate risks.
  • Experience using JIRA (write user stories), AGILE environment for multiple projects.
  • Ensure application documentation is complete and maintained/ updated in a timely fashion. Per-form other duties as assigned
  • Collaboration with software engineers, for reviewing the final testing output (Regression, smoke unit test) Also knowledge in Accessibility testing Level A, AA.
  • Participation in team scrum ceremonies, Engage team is maximizing automation across owned features, High level user stories/use cases, Test scripts, test scenarios, Manual and auto test documents to keep agile team moving forward.
  • Communication with team leads (engineering manager, scrum master, product manager)

Confidential, Richfield, MN

Tag Management Analyst

Responsibilities:

  • To Audit, Validate, Test Tags using Ensighten Tag management for Best Buy GHP (LV).
  • Testing tags for CRITEO/Hooklogic 3 SKU's, Purchase order trackers page, Add to Cart, PLP, PDP Pages(LV).
  • Validating by Testing tags(Regression, Unit, smoke) for LinkShare in PLP, PDP, add to cart, Check out and Thank you pages.
  • Knowledge on GDPR Privacy(Set of rules) with Ensighten.
  • Creating and update JIRA Tickets, tracking status, progress of issues, followup with team
  • Worked on 24/7 Live chat, Pre-chat form on specific URL's.
  • Third party Response time, tag load time, Latency, security and performance of the tag.
  • Building Business case documents, test cases, test scripts, based on the tag requirement.
  • Feedback (Opinion lab) 3rd party tag, Social tags(Facebook Social conversion, Twitter social conversion, Pinterest Social Conversion), GPT for header, footer and various ad sizes.
  • Work on Business plan and Organize issues with priority.

Confidential, Richfield, MN

Digital Retail Media Business Analyst

Responsibilities:

  • Delivering insights & recommendations to tell a story built from data, by determining the root causes for client success or failure and analyzing patterns over time.
  • Generating reports using DFP (Ad serving platform), to manage Revenue Optimization, Inventory, CTR, Conversions, Impressions, Trafficking, reporting, tags, forecasting and create inventory /ad unit using DFP, tracking unfilled Impressions for ad units using DFP
  • Responsible for DONUT reporting to prioritize the projects, for internal BBY Wiki documents
  • House ad refresh- Credit card payment- tracking sign ups, form submissions, Smart home, Garage tech- lift/conversions and to track website traffic.
  • 970x66,728x90,300x600,300x250, pencil ad, Mobile app ads.
  • Involved in Proximity Messaging- Beacons SDK in store, Tracking in IOS/Mobile App using SWIRL tool, Geofence with SWIRL.
  • Worked on Proximity messaging campaign performance reports, TOAST notification with in the app.
  • Following interstitial taps on Mobile BBY app, Home page take over engagement.
  • FY19 Road map- Responsible for Thank you page/Post Purchase/Tracking page for both Mobile and Desktop, Responsive ad units on Desktop.
  • Google Publisher toolbar for testing ad units, Spy glass tool for published promo pages both LV/SV.
  • Basic understanding on Google Ad sense -Advertising platform, CRITEO, 3 SKU/ 5 SKU banner, organic Search list, In-grid and Sponsored products. Good Knowledge on generating inventory revenue reports using Yieldex Analytics.
  • Worked on GPT Accessibility/Web accessibility for people with disability/temporary disability BBY uses A and AA (IAB)standards for both Mobile and Desktop, used QA test tools such as WAVE (In chrome extension).
  • Basic understanding using Live Clicker for video uploads.

Confidential, Chicago,IL

Business Analyst / Digital Marketing Specialist

Responsibilities:

  • Gathered the requirements and created a detailed project plan. Act as a resource in understanding how systems carry out business functions and assists in ensuring the timely and effective implementation.
  • Supervise and manage projects throughout SDLC to ensure that project management methodology based on RUP is followed during the project lifecycle using MS Project .
  • Planned and defined Use Cases created Use Case diagrams, Scenarios and Use Case Narratives using the UML methodologies.
  • Knowledge in QA Test Plan from technical specifications and requirements.
  • Created relationships in Requirement Traceability Matrix linking Business Requirements to Functional requirements and Functional Requirements to Systems Requirements.
  • Conducted Joint Application Development (JAD) sessions with IT groups. Identified the Key Changes, and participated in Stakeholder Management to communicate effectively with them.
  • Created Mock-up forms in MS word for better visualization and understanding of the software solution.
  • Tracked change requests and monitored workload and schedule.
  • Facilitated JAD sessions with management, development team, users and other stakeholders to refine functional requirements.
  • Used MS Visio for Process modeling and Business Process flow diagrams.
  • Created and managed project templates, use case templates, requirement types and tractability matrix in Requisite Pro.
  • Managed workload, schedules and coordinated status review meetings with project managers, business managers and team members.
  • Using Adobe Analytics to capture visitor behavior and conversions.

Confidential, Detroit, Michigan

Digital Analyst

Responsibilities:

  • Responsible for gathering, structuring, analyzing and reporting on web performance and marketing channels.
  • Produced daily, weekly and monthly site performance reports and KPI dashboards with analytic reviews.
  • Provided analyses and actionable suggestions on Web properties performance related to traffic and conversions; analyzed the performance and delivered optimization-related recommendations for digital marketing campaigns including social networking, display ads, email marketing, SEO, marketing, and others Oversaw the use SEO On Page and Off Page optimization
  • Used Adobe Analytics to measure, track and optimize user interaction through event tracking, conversion funnels, path browsing and heat mapping.
  • Provided marketing, and business expertise to business partners, project managers, marketing planners, and vendors
  • Performed A/B and multivariate testing on emails to increase email performance.
  • Worked with project team on planning, analysis, requirements, and design & testing and training for production implementations.

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