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Leading Development Resume

CAREER SUMMARY

  • 11 years of professional work experience across multiple functions in the IT industry as a CRM Specialist wif over 10 years of extensive experience inCloud based applications Salesforce.com, Marketing cloud and Force.com platform across multiple industries. Has deep understanding of email marketing in combination wif Salesforce Marketing Cloud application knowledge.
  • Assisted in rollout of multimillion dollar SalesForce/Marketing cloud (Exact target) deployments and client architectures. Having 9+ year of Experience in Salesforce CRM Design, customization & development.
  • Currently working as fulltime employee wif Collabera on Bank of America Marketing cloud/Sales Cloud assignment.
  • Functional Expertise in leading implementations of SalesForce/Marketing cloud CRM. In - depth knowledge about SalesForce.com, Exact Target Marketing Cloud. Maintain professional and productive rapport wif key stakeholders (line level and executive). Participate in recruiting efforts and make hire recommendations.
  • Proficient/In-depth knowledge about Salesforce.com, Apex, Visualforce, SOQL, SOSL, Webservices, Application Integration & Configuration. Worked on Data & Application Migration, Agile methodology.
  • Adept in end-to-end development of software products from requirement analysis to system study, designing, Unit-testing, documentation and implementation wif cross-cultural teams.
  • Develop and maintain Lightining components/ Visualforce, AppExchange Apps, Force.com pages and integration to other third party solutions, Lightining UI.
  • Develop and apply advanced Salesforce functionality to solve business problems and create customized solutions on the Force.com platform
  • Create technical requirements and specifications as needed to support full project lifecycle
  • Experience integrating Salesforce wif 3rd party system using web services and app exchange apps (Exacttarget, Apptus, RainKing, Xactly, Anaplan etc.)
  • Collaborate wif business and project stakeholders to successfully articulate needs, identify project objectives, drive implementation, and communicate challenges and measurements of success.
  • Extensive experience wif the deployment of sales applications, including collaborating wif developers, QA Marketing teams, and end-users. Certified Salesforce Admin and Salesforce Dev.
  • Having excellent communication skills to communicate wif clients.
  • Good Team handling skills. Ability to multitask across development priorities and effectively delegate at the right level.
  • Excellent communication and inter-personal skills, accustomed to working in large, small and Individual Contributor environments.

PROFESSIONAL EXPERIENCE

Confidential

Leading Development

Responsibilities:

  • As a team lead I am responsible for Articulated strategy (Design Planning) and resources to execute architecture review of existing implementation. Worked collaboratively wif other Marketing Consultants and directly wif stakeholders to halp them evolve and optimize their marketing strategies and tactics.
  • As team lead I am also responsible for maintaining the scope baseline of the projects executed for Marketing Cloud Platform at Bank of America. dis involves maintaining the requirement Traceability Matrix.
  • Executed business stakeholder interviews to understand key pain areas wif existing system
  • Responsible for Setting up Marketing cloud (Triggered Sends, Journey, Automation studio etc),code migration using Eclipse IDE, Change Sets & ANT Scripts
  • Involved in building interactive and direct marketing programs. Developing configured/custom applications utilizing Amp script, sender Profile, Send Classification etc.
  • Worked on enhancements and customization on Salesforce application required by business users.
  • Worked on Lightning UI and creating components
  • Measuring effectiveness of recommendations. Discussion wif the customer on the requirements and providing the feasible solution in Salesforce using the best-fit modules of Salesforce.
  • Created the BRDs/Functional Specs based on the discussion wif process owners and end users
  • Responsible for creation and review of Test strategy (Test Plan) for initiatives at Bank of America.
  • Ramp up new resources at Bank of America. Analysis and review of security plan of Bank w.r.t Marketing cloud application such dat no personal preferences are overlooked.

Confidential

Leading Development and deployment of the module of Sales.

Responsibilities:

  • As a team member I was responsible for Articulated strategy and resources to execute architecture review of Salesforce implementation. their were multiple implementations for various business aspect.
  • Salesforce.com CRM Implementation wif Integrations (Anaplan, Xactly, Rainking, Avention, Informatica Cloud/PowerCenter)
  • Apttus CPQ Implementation on Existing Salesforce.com CRM Platform (Salesforce CRM and Apttus CPQ)
  • Executed business stakeholder interviews to understand key pain areas wif existing system
  • Development using Apex, visual force, java script and creating triggers classes, test classes, workflows, etc.
  • Responsible fordefinition, implementation andmaintenance of applications inCustomer Relationship Management (CRM) System.
  • Implemented single sign on and managed all integrations to Apps and downstream systems such as Contract Management Systems
  • Distribution of tasks to the team, Testing the Application, Deployment and Debugging Responsibilities.
  • Leading development effort and coordinating between onsite and offshore for various sales processes.
  • Contributed hands-on halp in growing the team and developed scalable, secure and enterprise-grade deployments and working wif a team of dedicated engineers, product managers to support common goals.
  • Worked very closely wif sales team and business analysts and performed detailed analysis of business and technical requirements and designed the solution by customizing nativeSalesforce.com.
  • Customized Salesforce.com fields, page layouts, record types, searching, list views, queues, reports, and dashboards.
  • Responsible for Coordinating the training plans and Knowledge transfer sessions.Developed Apex Classes, Controller Classes, extensions and Apex Triggers for various functional needs in the application.
  • Designed various webpages in Visual Force for capturing various customer enquiries and Implemented logic for migrating cases to different queues based on the type of customer enquiry.

EMC Data Storage Senior Application Developer

Confidential

Responsibilities:

  • Understanding of business rule.
  • Request Estimation & scope lock.
  • Interacting wif business analysts and business users to understand and analyse requirements.
  • Integrating Salesforce wif other applications
  • Customization of Salesforce CRM entities & creation of custom objects.
  • Development of triggers, visualforce pages, batch jobs to edit the data based on asked criteria.
  • Developed APEX Classes, Controller Classes and APEX Triggers for various functional needs and implemented the business logic as per the requirements.
  • Customized & developed Validation Rules, tasks, Workflow rules, Triggers, Apex classes to achieve the complex business functionality Developed Various Custom Objects, Tabs, Components and Visual Force Pages and Controllers.
  • Use of data-loader, data exporter and migrated the attachments from legacy CRM to Sales force, and also worked on sales force to sales force.
  • Involved in End to end testing wif gathering requirements to feedback from business users.

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