LEAD DESIGNER & FREELANCE DESIGNER Resume

PROFESSIONAL EXPERIENCE

Confidential

LEAD DESIGNER & FREELANCE DESIGNER

Responsibilities:

Designed and developed new web interface layouts and site graphics in line with clientspecifications and brand requirements.
Entrusted with sole responsibility of Shopify website maintenance and content updates;optimizing Shopify store listings with keywords and relevant SEO.
Oversaw the creation of tech packs for all collections, and attended all design and production meetings to lend creative input for each project.
Incorporated feedback and critique to create line work and colored images digitally.
Planned and designed press kits, logos, posters, promotional material, and social media adsfor client.
Performed in - depth market research and analysis in order to build advertising strategy,presenting plans and recommendations to the CEO.
Worked with the marketing team to refine creative strategy, leading the creative side of pitch projects and supporting client meetings and presentations.
Trained, coached, and mentored teams in the graphic design department, promotingprofessional development and leadership potential while building a culture rooted in innovation and teamwork.
Institutionalized best practices in strategic planning, design methodology, and projectcoordination.
Engendered a strong knowledge-base in new technologies, the fashion industry, and designtrends, complimenting expertise in design processes and project management.

Confidential

GRAPHIC DESIGNER

Responsibilities:

Championed efforts to uncover and clarify core business requirements, leveraging insights tolead internal creative and strategic problem - solving independently and in collaboration with teams of 10 (often working in a self-directed remote environment).
Translated business requirements, ideas, and concepts for both management and teammembers, establishing clear project goals to complete deliverables within timeline, budget,and scope.
Evaluated creative project progress to guarantee deliverables were free of error orinconsistencies.
Crafted on-brand illustrations for editorial, online marketing advertisements, print collateral,web banners, online blog posts, monthly email templates, and miscellaneous company needsusing Mac OS.
Served as Drupal developer, migrating existing site content from WordPress to aDrupal-based platform using a Windows OS; supported the Drupal custom module and development of theme for site migration.
Streamlined management of weekly site content, updating regularly, maintaining SEO bestpractices, and utilizing basic HTML coding and wireframes for special event mobileapplications.
Governed design of social media advertisements for major online platforms and retargetingcampaigns.
Delivered presentation decks, posters, and printed materials by creating photo-manipulatedgraphics.
Created UX flows for layouts, modules, and graphics for the Engage 18 event app.
Applied knowledge of current cyber threats and the associated tactics, techniques, and procedures used to infiltrate computer networks gained through company training.

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