SUMMARY:

• Versatile direct - involvement technical marketing/ Confidential professional with experience at semiconductor.
• Systems and software startups, most recently at Confidential, a developer of disruptive networking technologies in the large enterprise, cloud and data center markets.

PROFESSIONAL EXPERIENCE

Confidential - Mountain View, CA

Vice President, Product Development

Responsibilities:

• Maintained and extended cPacket’s market position as the technology leader in network intelligence by owning product roadmap and shipment schedule
• Analyze market trends, customer requirements and competitor activities, then convert to product strategy and execution plans
• Support sales channel and CTO at key accounts leading to wins with tier 1 financial and datacenter customers
• Drive system architecture at all levels (hardware, firmware, embedded software, application software) to develop scalable products that provide best in class network monitoring features
• Responsible for setting standards for product quality and customer experience across product lines

Director

Confidential

Responsibilities:

• Confidential of startup with disruptive semiconductor technology for the networking market
• Full circle Confidential: concept, development, production, release/QA, support, EOL
• Ownership of all phases of technology and product roadmap across product lines: ASIC, network appliance, embedded and application software
• Responsible for all aspects of product design from overall architecture to user interface
• Prioritize features and drive product roadmap and release schedule
• Hands-on product design
• Create mock-ups of products (using Visio, SketchUp), collaborate with mechanical engineering and industrial design to realize product vision
• Work with fabrication houses to develop initial prototypes and final production units
• User interface design (using Visio, Illustrator, Photoshop), work with software engineering to iteratively develop cool, easy-to-use interfaces
• Drove seven products/product lines from concept to market; products ranged from lightweight distributed probes to high density traffic monitoring switches (32 x 10G ports)
• Developed processes that enabled scaling from $0 to $10M in annual revenue with team of six engineers
• Recruited students out of top-tier engineering programs to build development team
• Provided support for tier 1 customers in large enterprise, cloud datacenter, telco and financial markets
• Represented cPacket at trade shows and conferences (Interop, Super Computing, Cisco Live)
• Created outbound marketing material (presentations, product briefs, whitepapers, use cases)
• Product manager for gigabit Ethernet and fast Ethernet physical layer (PHY) and Ethernet switch devices - $12M/year (~40% of Micrel Ethernet business unit) revenue
• Key account ownership with Hewlett-Packard; owned relationship from RFQ response to mass production of 4 million units/year of Fast Ethernet PHYs for networked inkjet printers
• Defined and launched industry first Fast Ethernet single-port PHY with Time Domain Reflectometry (TDR)-based cable diagnostics
• Responsible for sales and marketing collateral: Product briefs and datasheets, sales and sales training presentations, source information for technical and marketing white papers
• Drive international sales force to production wins by analyzing competitors and creating pricing strategy
• Coordinate cross-functional team deliverables: Evaluation boards, cost optimized reference designs, software packages, user guides, application notes, errata and design guidelines

Confidential, Santa Clara, CA

Product Marketing Manager

Responsibilities:

• Confidential of copper gigabit Ethernet devices for the enterprise and workgroup LAN markets
• Drove development of PHY products from definition (MRD and PRD) to design win
• Provided product positioning, pricing, competitive analysis, forecasting, TAM, ASP, and technology trend strategy for PHY and derivative products
• Participated in development of marketing/business strategy, including partnerships and strategic customer initiatives; established and managed reference design activity with strategic partners
• Worked with customers and sales group, including Asia sales representatives, to identify opportunities and resolve customer issues, leading to Massana’s first design win in Asia
• Researched new product areas such as 10 gigabit Ethernet, Ethernet in the First Mile and high-speed serial backplanes that leverage the firm’s competencies; developed business plan for follow-on funding purposes
• Confidential of next generation VDSL product featuring increased speed and reach
• Developed MRDs, worked with engineering teams on development of product specifications
• Developed marketing collateral: Presentations, product briefs, and datasheets

Confidential, Sunnyvale, CA

Product Marketing Engineer

Responsibilities:

• Assisted in business plan development for a start-up developing an embedded Internet processor
• Worked with engineering groups to define market requirements and developed product briefs
• Wrote proposals and created presentations for field trial deployment and fund raising
• Design and documentation for open source software-based (Linux, MySQL, PHP) electronic publication management system for the IEEE Transactions on Information Theory
• Market analysis for start-up developing deep packet inspection processor for network security
• DSP firmware design and development for a novel cable-TV descrambling system
• Designed and developed core DSP computation routines as well as key fundamental aspects of system operation; member of systems integration team working with systems, RF, and digital hardware engineers
• Demonstrated this system to potential customers at the National Cable and Telecommunications Association (NCTA) national show