AREAS OF EXPERTISE:

• Confidential marketing integration, attribution, analytics, intelligence, and optimization. Tramsmedia storytelling concept, development, and execution. Brand positioning strategy.
• Business analysis. Project/program management. Quality assurance. Compliance analysis/reporting.
• Enterprise infrastructure alignment. Corporate restructuring. Change management. Resource planning. Risk mitigation.
• Methods analysis, cross - functional process mapping/modeling; technical documentation; training. Performance tracking. Continuous improvement.
• Information architecture; systems integration. Data analysis, audit, management, migration, security. Computer instruction.

SOFTWARE/APPLICATIONS /TOOLS:

• Microsoft Office Pro (Access, Excel, OneNote, Outlook, PowerPoint, Project, Publisher, Visio, Word);
• Adobe Photoshop, Bridge, Illustrator, InDesign, PremierePro Adobe Acrobat Pro, FileMaker, Reader
• Adobe Analytics/SiteCatalyst, Data Workbench/Insight, Discover, Experience Manager, Test&Target
• Google AdWords, Analytics, Docs, Drive, Gmail, Google+, Hangouts, Maps, Search/Advanced Search
• Facebook/Facebook Analytics Instagram/Locowise Analyser Pinterest/Pinterest Web Analytics
• Twitter/Twitter Analytics YouTube/YouTube Insights KissMetrics Tableau Visual - ly Webtrends
• ACT CRM Blogger Bing Ads Buzzsumo Flickr FourSquare HubSpot HootSuite Joomag
• LinkedIn MailChimp Marketo Mention MySpace Reddit SalesForce Snapchat Shopify
• StumbleUpon Tumblr Vimeo Vine WeChat WhatsAPP Wix Wordpress Wrike Confidential
• Ariba Contract Manager DealerBuilt/Lightyear DMS DealerCONNECT DealerSocket iShowroom
• AbacusLaw Legal Solutions LexisNexis School Minder, Librarian s Edge, Giftrak Confidential 's Edge

EMPLOYMENT HISTORY:

Executive / Personal Assistant

Confidential, San Gabriel Valley, CA

Responsibilities:

• Full - service administrative support and personal assistance for high-profile automotive industry race team crew leader/family.
• Management of multiple calendars, travel, accommodations, entertainment, and participation at races and industry events.
• Day-to-day household management; answer calls; pay bills; shopping; special diet/organic chef services; community relations.

Web Analyst / Project Manager

Confidential, Los Angeles, CA

Responsibilities:

• Key member of Web Development team responsible for entire site redesign of preeminent research - intensive medical school.
• Assumed highly-visible role five weeks before go live date. Deadline-driven project management/collaboration using Wrike.
• Executed/assigned, tracked/recorded continuous stream of content updates. Performed Quality Assurance/Compliance analysis.
• Developed, managed, and published digital content. Wrote/edited copy; selected/optimized images; embedded/tested links.

Writer / Editor / Content Developer

Confidential, Irwindale, CA

Responsibilities:

• Produced high - quality digital images and short, medium and long-form copy for top clients of cutting-edge advertising agency.
• Defined and maintained overall content strategy; established standards for client voice and content tone for digital programs.
• Conducted industry/market research.
• Produced client/competitor analysis.
• Topic development.
• Content creation/management.
• Wrote/edited/optimized copy, images, and design elements for blog posts, newsletters, press releases.
• Managed digital assets.

Product Specialist & Customer Experience Advocate

Confidential, CA

Responsibilities:

• Certified FIAT Product Specialist. Studio/online sales of new/used/certified pre - owned cars. Public Relations/Event Marketing.
• Wrote Marketing Plan/procedures for Business Development Center (BDC). Primary point-of-contact for Internet inquiries/leads.
• Automotive dealer CRM expert. Trained employees to use CRM system. Identified prospects; drove repeat/referral business.
• Led efforts to deliver outstanding guest experience; improved Customer Satisfaction Index (CSI) scores; increased brand loyalty.

Marketing & Public Relations Manager

Confidential, Rosemead, CA

Responsibilities:

• Created integrated marketing plan for bar with live music venue to increase popularity/perceived value prior to listing it for sale.
• Planned/managed events; booked talent; promoted shows.
• Designed flyers.
• Created event/fan pages on social networking sites.

Business Analyst

Confidential, Torrance, CA

Responsibilities:

• Delivered contract management and quality control services for No. 1 automotive retail brand in America
• Analyzed, amended, and published contracts in the Ariba Contracts module.
• Ensured task completion.
• Updated dashboards.
• Reviewed documents/data for adherence to established guidelines; provided regulatory/compliance advice to management.

Web Analyst

Confidential, Costa Mesa, CA

Responsibilities:

• Key role delivering web/ Confidential and insights at full - service digital ad agency for high-profile automotive manufacturer.
• Drove real-time dynamic optimization across channels (e.g. display, email, search, social, video) for PC/mobile/tablet devices.
• Provided insights about web design, functionality, traffic, visitor behavior, and campaign performance across all KPIs/metrics.
• Created/published/automated dashboards, scorecards, ad-hoc/special reports, infographics, schematic data visualizations.
• Scrubbed/synthesized raw data/big data sets.
• Wrote custom Data Warehouse queries/segments.
• Performed deep-dive analysis.

Website Analyst / Marketing Consultant

Confidential, San Fernando Valley, CA

Responsibilities:

• Provided marketing integration, strategy, and management consulting services for Small and Mid - Sized Businesses (SMBs).
• Determined Key Performance Indicators (KPIs); structured conversion funnel; implemented clear calls to action on web pages.
• Analyzed data/metrics. Identified opportunities for growth/new revenue. Recommended site enhancements and optimizations.

Website Redesign Analyst

Confidential, Santa Monica, CA

Responsibilities:

• Managed project transitioning Paid Search database to new website of leading online source for automotive information.
• Excel - intensive data analysis under tight deadline for accounts at Campaign, Ad Group, Text Ad and Keyword levels.
• Updated more than five million (5,000,000+) keywords/ads/URL s in Google AdWords Editor and Microsoft adCenter.

Account Support Analyst

Confidential, Burbank, CA

Responsibilities:

• Contracted on Confidential - Microsoft Search Alliance migration project team; transitioned 25,000+ Confidential accounts to MS adCenter.
• Excel-intensive data analysis in legacy/BETA systems under tight deadline in agile/scrum environment with hard "Go Live" date.
• Migrated/tested data in dual systems.
• Trained staff/clients on new system; provided support via phone/ Confidential Messenger.
• Confidential Employee Foundation Member.
• Recruited participants and volunteered at service events of charitable organization.

Office Administrator / Legal Secretary

Confidential, Los Angeles, CA

Responsibilities:

• Provided executive - level administrative and secretarial support for firm partners, attorneys, staff members, interns, and tenants.
• Managed the firm s central calendaring system and client conflicts checking system for all attorneys.
• Prepared case court filings.
• Ensured proper use/maintenance/repair of computer/voice mail systems/office equipment; managed office supplies inventory.

Media Specialist / Technology Consultant

Confidential, San Gabriel Valley, CA

Responsibilities:

• Provided technology solutions, computer instruction, desktop publishing, and web consulting services for local small businesses.
• Graphic design; photo retouching; writing/editing; content management; page layout; document creation; printing/mailing.

Campaign Database Manager

Confidential, Pasadena, CA

Responsibilities:

• Managed fundraising ( Confidential s Edge) database during holiday campaign for leading global non - profit organization.
• Executed direct mail/email blasts.
• Enhanced vendor/donor relations.
• Monitored daily gift tracking; reported progress.

Systems Analyst / Technology Consultant

Confidential, Arcadia, CA

Responsibilities:

• Directed technology implementation project for private K - 8 elementary school with annual enrollment of 455 students.
• Researched, tested, and evaluated software for administration, alumni, attendance, curriculum, enrollment, funding, grading.
• Streamlined information management entry/retrieval process.
• Designed forms.
• Documented procedures. Trained faculty/staff.
• Increased volume of critical information in database.
• Maximized donor outreach.
• Optimized alumni/donor/community relations.