Digital Content Specialist Resume Dyer, Indiana - Hire IT People

SKILLS:

Experienced in writing and/or editing the following computer programming languages: HTML, XHTML, CSS, W3.CSS, Java, Javascript, C++, PHP, .htaccess syntax directives, LabVIEW G

Experienced in using the following programs/apps: Microsoft applications, Joomla, Drupal, Google Search Console Analytics, Notepad++, Sublime Text, Adobe Bridge, Device Central, Dreamweaver, Fireworks, Flash Professional, Photoshop, Soundbooth, Brackets, WooCommerce, FileZilla FTP, SFTP & FTPS client, MAMP, XAMPP, Crowdfire social media manager

EXPERIENCE:

Confidential, Dyer, Indiana

Digital Content Specialist

Responsibilities:

Assessed the strengths and weaknesses of competitors through strategic competitive analysis.
Developed innovative product solutions grounded in a clear understanding of customer needs by creating 18 cutting edge category specific branded products as well as securing 27 product and company trademarks to effectively compete against and exploit competitor weaknesses.
Built a social media presence which attracted over 35,000 followers across several platforms.
Confidential alone demonstrated a consistent growth of 3,000 followers with an extraordinary engagement rate of 7.3%, 16.8k Retweets, 83.2k Likes and 2.3 million impressions a month.
Designed, coded and built the entire 84 page using Hypertext Markup Language ( HTML) and Cascading Style Sheets (CSS) in Adobe Dreamweaver with a XAMPP testing server. Regular site content updates, bug fixes, aesthetic changes and code edits are performed in Confidential .
Chose black as a background for a deep, sleek modern look.
Wrote, edited, published, copyrighted and managed all content, social media, catalogs, fliers, digital advertisements and e - commerce including product descriptions which communicate product benefits and present complicated technical concepts in a clear and easily understandable simple format.
Created strong brand imaging including naming and graphics, each with a unique story, color palette combination and typography designed to 1) make a great first impression, 2) stand out from the competition and 3) spark an excited positive emotional response from target market purchasers.
Produced animated movie Graphics Interchange Format (.GIFS) in Photoshop for models such as the Nitrous Launch Master, Super Launch Master, and Turbo Launch Master .
Completed an all encompassing Search Engine Optimization (SEO)/User Experience (UX) audit to gain insight into any potential visitor focused issues and identify every opportunity to raise the rank on Search Engine Result Pages (SERPs).
Spearheaded 2 major site migrations:
Mitigated cyber threats by preventing hackers from stealing sensitive information such as credit card numbers, usernames and passwords with a 2048-bit Secure Sockets Layer (SSL)/ Transport Layer Security (TLS) site encryption and associated switch from Hyper Text Transfer Protocol (HTTP) to Hyper Text Transfer Protocol Secure (HTTPS) by setting up permanent Linux server .htaccess file 301 redirects.
Defined long term brand vision and strategy by building an inventory of high value brand names and registering associated Top Level Domains with the Internet Corporation for Assigned Names and Numbers (ICANN) for use with forthcoming products and projects effectively firming and shaping the future course of business.
Working to develop with a Confidential Content Management System (CMS) platform as an online e-commerce marketplace with which to launch and showcase both complementary and competing brands.
Compared to other industries, the automotive aftermarket is a bit behind as many competitors operate physical stores which manage local sales in person and lack an e-commerce presence.

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Digital Content Specialist Resume

Dyer, IndianA

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