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Head Of Sales & Marketing Consulting Resume

Bayside, NY

SUMMARY:

  • Senior - Level Sales, Business Development & Account Management on 77% Closing ratio of Qualified opportunities C-Level/decision maker relationships, Multiple market planning across multiple industries, opportunity discovery, qualification & sales of advanced technologies
  • Dynamic sales, business development, account management, and consulting career marked by progressive success in Confidential campaigns and consultative sales of services and software-CRM, SaaS/PaaS, strategic marketing, social media/viral campaigns, alliance building, and customer relationship management.
  • Consistently successful in identifying and capitalizing on market opportunities to drive revenue growth, increase market penetration, and win dominant market share.
  • Innovative business savvy and resourceful problem solver.
  • Cutting-edge understanding of diverse business, financial, analytics and data technologies.
  • Talented leader and team builder, communicating easily across diverse groups and at all corporate levels.
  • Energetic commitment to company, team, and personal success.
  • Possess extensive digital experience including marketing, advertising, SaaS/PaaS, CRM, mobility, social networking, cloud computing, analytics, websites, portals and interactive applications in the Banking/Financial Services, Retail/CPG, Insurance, Telecommunications and Media ‎vertical markets.
  • CRM/SFA/lead generation services and software
  • Integrated/online/interactive/traditional advertising (including CPM, CPC, CPA and social media/smart phone/mobile messaging and advertising/ad networks), marketing (branding, go - to-market strategies, affiliate, fax, email, direct mail/marketing, video, social media, gaming, electronic signage, etc.), networking, sponsorships, media and sales materials
  • SEO/SEM/SNO
  • Website/portal/eCommerce/eBusiness/cloud computing site building, software, hosting and implementation
  • SaaS/PaaS product positioning and support
  • Demand Generation
  • Experiential/Automated Marketing
  • Customer Experience (CX)
  • Campaign Management
  • Loyalty/Retention solutions
  • Mobile applications, messaging, advertising, GPS/geocoding
  • Big Data, data warehousing/database marketing-management/advanced analytics
  • Market research/analytics/syndicated market research/panels/web performance/predictive behavioral modeling/targeting/segmentation strategies/solutions
  • Business intelligence software/services, decision support/OLAP/ROLAP tools/services
  • Business information/content/data management/data security/compliance/risk mitigation software/services
  • Unified Information Access
  • Enterprise applications/software development/SaaS/cloud-based technology/integration

TECHNICAL SKILLS:

Computer Competencies: Windows 95/98/2000/7/NT/XP/Vista, Microsoft Word for Windows, Excel, PowerPoint, SharePoint, Outlook, MS CRM, Access, Mac OS X, Lotus 1-2-3, Lotus Notes, Lotus Freelance, ACT, GoldMine, Siebel, Salesforce.com, numerous search engines, SEM/SEO/SSN, social media and online applications

AREAS OF EXPERTISE:

  • Lead Generation- Marketing/Advertising
  • Strategic Sales Planning & Analytics
  • SaaS/PaaS Initiatives
  • Product Support
  • Social Media/Viral Campaigns
  • Competitive Market Positioning
  • Integrating Marketing with Sales
  • Campaign Creation & Implementation
  • Sales & Marketing Consulting
  • Market Needs Assessment
  • Executive-Level Proposals & Negotiations
  • Customer Relationship Management
  • Budgeting / P&L Control
  • Marketing Recruitment, Training & Leadership

PROFESSIONAL HIGHLIGHTS:

Head of Sales & Marketing Consulting

Confidential, Bayside, NY

Responsibilities:

  • Helped clients achieve more than $38 million in incremental sales through marketing, advertising, sales/sales support and lead generation
  • Recently focused primarily on: custom applications/SaaS/PaaS/integration/cloud computing/outsourcing, managed services, CRM/SFA/lead generation, digital/mobile applications, Big Data/data warehousing/database marketing/advanced analytics, mobile applications; Unified Information Access, data/data management/data security/data storage, BI/decision support/OLAP/ROLAP, digital marketing, advertising/email/social media, websites/portals/eCommerce, SEO/SEM/SSM, Demand Generation, Experiential/Automated Marketing, Customer Experience (CX), Campaign Management, Loyalty/Retention; and marketing research/analytics/predictive behavioral modeling
  • All campaigns exceeded expectations and revenue goals with most requesting follow up initiatives in 2012, 2013 and throughout 2014
  • Improved client visibility and sales closing rates by an average of 210% through implementing new media (social networking, viral marketing, video, websites/portals, SEO/SEM/SSM, CRM, interactive applications, email, 121/mobile communications/IM, etc.), new branding, go-to-market initiatives, innovative prospecting/sales/presentation techniques and custom applications/data dissemination

Enterprise Business Development Executive

Confidential, Bayside, NY

Responsibilities:

  • Conducted prospecting efforts, lead generation campaigns, scheduled meetings with CMOs, identified significant opportunities, qualified those opportunities thoroughly, organized team members in matching company needs to Confidential offerings, presented solutions and continued discussions/relationship.
  • The pipeline for the above had exceeded potential revenue of $12,000,000 (300% above quota)
  • Had won seven of eight bimonthly prospecting awards for calls made and appointments scheduled from a group exceeding 100 sales persons on a division - wide basis (averaged more than 5 new prospect appointments with marketing decision makers each week)
  • Sold other technologies and solutions including: consumer credit, demographic, geographic, psychographic data, analytics and predictive behavioral models; portals; cloud computing site building, data warehousing/ database marketing software, middleware and services; and CRM/SFA software and services.

Head of Sales & Marketing Consulting

Confidential, Bayside, NY

Responsibilities:

  • KMR assists emerging/start up technology/ new-to-market companies, independent/small retail chains and online merchants with SaaS/PaaS/ applications, CRM/SFA/lead generation, Big Data/data warehousing/advanced anaytics/ database marketing, digital marketing, advertising and social media, branding, go-to-market strategies, market research, finance sourcing, business planning, marketing initiatives for acquisition, activation, retention, loyalty, up sales, cross sales and repeat business, initiating and closing sales and building out their sales and marketing capabilities.
  • Closed sales with a wide variety of Confidential 1,000/Global 2000 companies.
  • Drive all new sales and growth of existing business, and utilize a number of other independent consultants in pulling together projects and all deliverables that have been contracted to KMR. Closed sales for my clients in excess of $35,000,000.

Sales Director/Major Account Executive

Confidential, New York, NY

Responsibilities:

  • Successfully sold over $6,000,000 in incremental revenue, up sales and customer loyalty/retention
  • Prospected, networked, qualified, presented, and closed significant new business and sales revenue in excess of $6,000,000 (150% of quota)
  • Successfully sold technologies including: website/portal/eCommerce/eBusiness/cloud computing site building, software, hosting and implementation; SEO/SEM/SSN software and services; and data warehousing/database marketing software, middleware and services; consumer data/marketing research/analytics; CRM/SFA software and services and email campaigns for acquisition, activation, retention, loyalty, up sales, cross sales and repeat business
  • Closed highly profitable business with such recognized companies in engagements consisting of interactive/digital/SaaS applications, website/portal development, online advertising and user experience analysis

Senior Business Development Director

Confidential, New York, NY

Responsibilities:

  • Marketed and sold multimillion - dollar website strategy, branding, software development, CRM, globalization and implementation programs to Confidential 500 corporations for this interactive marketing service and software provider.
  • Recruited, trained, and managed 4 junior business development personnel
  • Closed largest, single discovery engagement in 5-year history of organization with large, globally prestigious real estate company (Cushman & Wakefield), capturing more than $8 million annually on long-term contract for rebranding strategies, coordinated sales communications, multiple digital sales channels, and numerous other tools, systems, integration and programs
  • SaaS applications, website/portal development, consumer data/marketing research/analytics; and online advertising for acquisition, activation, retention, loyalty, up sales, cross sales and repeat business
  • Surpassed first-year annual quota by more than 300%

Consultant for Data Warehousing & Database Marketing

Confidential, Bayside, NY

Responsibilities:

  • data warehousing, database marketing, CRM component, consumer credit, demographic, geographic, psychographic data, analytics and predictive behavioral models engagement and solution for a major international bank and credit card issuer.
  • I also served as the project's initial Project Manager.
  • The systems is still being used by more than 5,000 of the bank's sales, marketing and customer service professionals around the world for acquisition, activation, retention, loyalty, up sales, cross sales and repeat business.

Sales Manager/Major Account Executive

Confidential, Stratford, CT

Responsibilities:

  • Strategized, planned and built service bureau offerings from the ground floor leading to expanded services, identification and segmentation of new markets, new sales environments/closures and enhanced customer relationship management for this marketing services provider.
  • Recruited, hired, trained/mentored and managed a sales team of 4 professionals
  • Marketed, presented and sold data warehousing, database marketing, data, analytic and predictive behavioral model solutions to Confidential 1000 companies
  • Improved data center utilization from 64% to over 95% through software/middleware development, introduction of new service offerings, training and maintenance
  • Successfully negotiated test projects, predictive models, algorithms for fraud detection, and production databases/data warehouses
  • Closed more than $47 million in gross revenues as a division after first year

Business Development Consultant for Database Marketing

Confidential, Shoreview, MN

Responsibilities:

  • Conducted short - term marketing/database marketing consulting for new market entry for this prestigious and world renowned check printing and marketing organization.
  • Thoroughly investigated the database marketing and CRM industry, their market position, long-term plans/resources, conducted marketing research, provided data, analytics and predictive models, made recommendations specific to marketplace entry needs, marketing, business development and CRM initiatives, sales, sales management and potential rewards.
  • All formulated plans, strategies and tactics were fully adopted by client and represented a pivotal foundation for building the infrastructure and total division sales revenues of more than $25 million

Director of Sales

Confidential, Uniondale, NY

Responsibilities:

  • Built new sales opportunities and revenues for this high - tech data warehousing, database marketing, predictive behavioral models, customer relationship management and fraud detection/prevention company.
  • All credit card fraud detection programs implemented saved client companies millions of dollars monthly in losses
  • All analytical, predictive behavioral models, marketing, customer relationship management and sales solutions for clients improved market share by as much as 8% while cutting average marketing costs by 15%
  • Successfully attained sales levels in excess of $8 million, 200% of annual quota in years 2 and 3.

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