- Results - driven marketing design professional with a proven track record of success in conceptualizing, designing and producing winning communications within highly structured industries.
- Hands-on from concept to completion: advertising, marketing, and consumer and employee communications for agency to Confidential 100 companies.
- Measureable ROI data in response rate activity.
- Written and oral business communications
- Design / on-press production of print collateral, direct mail and book publications
- Website / iPad / iPhone wireframe design, page template design
- Interactive digital design UI, UX
- Design ads for e-mail, websites, and social media sites or print publications
- Animations for web ads, kiosk and PP presentations
- Design through production of large-format signage, billboard and trade show displays
- Art direction or supervision of internal/external staff
- Project management (File Maker Pro, Marketing Central, Event Tracker software)
- Advance proficiency in Adobe CS: InDesign, Photoshop, Illustrator, Acrobat Pro software
- Familiar with Adobe CS: Dream Weaver. HTML 4.0, 5.0 and CSS. Interwoven Team Site
- Proficient in Excel, PowerPoint, Microsoft Word, all search engines, Lotus Notes and more
Confidential, Philadelphia, PA
- Created complete wireframe design of website section for Confidential product Confidential .
- Ensured brand identity for Confidential that fit within the Confidential brand family of products.
- Worked daily with creative director, senior art director and writer.
- Successfully, met deadlines generated from an continuously evolving script.
- Designed primarily iPod apps for agency clients.
- Worked daily with creative director, writers, designers, developers and account associates.
- Designed primarily print collateral adhering to the recently introduced Confidential brand advertising and corporate identity, template system.
- Executed designs for brochures, books, newsletters, posters and conference icon.
- Worked daily with team of designers, writers, project managers.
- Responsible for conceptual development of advertising targeted to consumer healthcare market.
- Design/write copy and produced: print ads, billboards, books, direct mail and posters.
- Worked daily with team of art director, designers and medical professionals.
- Effectively designed interactive, print materials of Equity Plans, Fund changes, Retirement and Benefit Plan options.
- Worked daily with team of writers, editors, project managers and communication consultants in fast-paced, client-driven environment.
Confidential, Newark, NJ
- Managed the implementation of promotional campaign projects, including staff and suppliers.
- Developed, designed and implemented compelling, promotional campaigns executed in various media.
- Target markets included 2.2 million residential, 1.5 million commercial and 1,000(+) industrial customers, company audience 10,000(+) employees.
- Designed numerous -winning communications.
Confidential, Newark, NJ
- Implemented external and internal communications, media relations, marketing and media advocacy programs in assigned markets.
- Proactively arrange placement or distribution of stories, ads, photos, spokesperson interviews, promotional collateral, events and sponsorships.
- Identified target audiences and formulated key messages in conjunction with senior management and appropriate staff.
- Worked collaboratively with outside/inside graphic designers to assist in the creation of designs and creative campaigns, including: print, website, posters or flyers and trade show displays.