SUMMARY:

• Results - driven professional with broad technical expertise and track record of developing and optimizing promotional websites and worldwide online campaigns that generated 53% of business for corporate clients.
• Solid track record of effectively evaluating and prioritizing internal/external customer inquiries, directing workflow, and allocating projects to technical teams.
• Strong project management and communication skills with fluency in Portuguese and conversational Spanish.
• Online Campaigns / Eloqua
• Website Development
• Content Management
• Project / Workflow Management
• PPC / SEO Management

TECHNICAL PROFICIENCIES:

Languages: HTML, CSS, some knowledge of JavaScript, XML, ASP

Software: Microsoft Office, LMS, Crown Peak, Sajan, Fatwire, Jive Software, Eloqua, Aprimo, SalesForce.com, iMakeNews, Photoshop, Image Ready, Dreamweaver, Homesite Editor, DoubleClick, DART, AdForce, Webtrends, Unica and Omniture.

Social Media: Facebook, Twitter, Co-Tweet, YouTube, LinkedIn, Slideshare.net. Digg, Delicious and TypePad

EXPERIENCE:

Confidential, Nashua, NH

Marketing Specialist - Consulting

Responsibilities:

• Manages ecommerce website, created new areas for aromatherapy products.
• Worked with new copy for each product and created meta tags for SEO optimization within Magento CMS.
• Ensured all taxonomy was consistent with other competing companies.
• Created pinterest account and manages social media websites.

Confidential, Bedford, MA

Web Marketing Specialist

Responsibilities:

• Optimized corporate website and promotional campaigns; including scheduling and managing projects from initial design through final delivery to fulfill tight deadlines.
• Collaborated with Creative Services and Product Marketing on design and content and managed third-party vendor to deliver PPC/SEO.
• Worked with Field Marketing and Creative Services to launch an online multi-mix online campaign that consisted of eight different languages to reach global markets.
• Delivered Unica and Omniture ad-hoc reports for Online Campaigns to stakeholders.
• Managed Jive project for Communities website PSDN, Partner resource area and Intranet.
• Worked with IT on many Jive projects to ensure Taxonomy of website was parallel to the public website and all social components were present.
• Served as Lead Manager for the Apama, OpenEdge, Orbix, Orbacus, and ObjectStore product lines.
• Managed the development of editorial content for the Service, Partner, Support, and groups.
• Managed the launch and maintenance of various Progress websites and redesigns.
• Ensured consistency of Website content and design. Oversaw Website project planning, production schedules, and quality assurance. Teamed with creative and marketing leads to manage strategy.
• Managed production of online content from product concept through completion.
• Served as a liaison among marketing, strategic alliances, product management, and product development to integrate a variety of content -into a consistent and effective format.
• Led online production teams and was accountable for the financial results of assigned programs.
• Oversaw the website’s overall content, application, and development.
• Provided and maintained the “creative vision” of web programs by determining and implementing the program’s technical design.
• Maintained the organization’s vision by serving as interdisciplinary liaison between web-based programs and other areas of the company, including IT, finance, and business development.

Confidential, Maynard, MA

AdMaster / Traffic Manager

Responsibilities:

• Developed, maintained, updated, and optimized career and promotional websites and custom company profiles by scheduling and managing projects for corporate customers from initial design through final delivery.
• Collaborated with customers to assess needs and develop project technical and functional requirements.
• Coordinated ad trafficking activities for partner websites.
• Provided ongoing account management and support to customers.
• Managed research, prioritization, and resolution of technical issues for eight-member Web services team supporting more than 100 internal users and customers. Tracked and investigated web service requests. Utilized ticketing system to follow issues through complete resolution.
• Investigated inquiries from global internal ad operation teams. Evaluated and tested DoubleClick upgrades, working with DoubleClick engineers on systemic concerns and joining with IT staff to resolve server and log issues.
• Maintained high level of internal and external customer satisfaction levels by providing professional, efficient service and proactively managing customer problems.
• Successfully developed career and promotional sites for Fortune 500 companies, including Wyeth, FastCompany, Freightliner, Burger King, PIP Printing, and SirSpeedy.
• Monitored and enhanced ad campaigns daily to ensure top revenue performance.

Confidential, Andover, MA

Responsibilities:

• Managed internet advertising campaigns for customers of free internet web portal.
• Developed and implemented strategies to optimize advertisement impact.
• Tracked site usage, ad click through rates, and advertisement performance.
• Developed reports for sales team and customers using NetGravity DoubleClick ad server.

Confidential, Burlington, MA

Marketing Assistant

Responsibilities:

• Supported sales and marketing initiatives for provider of computer graphics and imaging controllers, frame grabbers and digitizers, and image processing hardware products.
• Provided technical assistance and database management services for up to eight sales and marketing employees.