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Ibm Emm Unica / Adobe Campaign Consultant Resume

SUMMARY:

  • Made an impact in many aspects of our business given a scope, Transforming projects into products and requirements into reality.
  • Decisive, Results - Oriented professional with 10 years of total experience and 8 years of interactive marketing domain experience.
  • Working as IBM-EMM/Unica Solutioning/designer/developer/administrator for more than 8 Years.
  • Working on Adobe Campaign Platform as Administrator / developer / designer for more than 4 Years.
  • My experience has been primarily in Risk/Impact Analysis, SDLC Management, requirements gathering, designing, creating, executing and testing Campaigns, Installations, upgrades deployment and administration of application, migrating Campaigns across the environments, Response Tracking and Reporting, Creating Interactive Channels and Interaction Strategy.
  • Have good understanding in data warehouse concepts . Have hands-on experience on ETL tools like Talend and informatica .
  • Experience of working at client side as project lead and also as client in a product based organisation and involved in activities like Requirement gathering, marketing process definition, Preparation of high level project documents, Estimations etc.
  • Involved in leveraging marketing tools to best of business needs and Exploring data to find new patterns and relationships.

TECHNICAL SKILLS:

Industries: Financial, Retail, Telecom, Insurance, HealthCare, Manufacturing.

Operating Systems: Windows 95/98/2000/XP/Win7, UNIX (AIX, HP and SUN)

RDBMS: Oracle 9i,10g,11g,12c, DB2, Teradata, Greenplum, MongoDB, Netezza.

ETL Tools: Talend, Informatica

BI Tools: Business Objects Reporter, IBM Cognos.

Scheduling Tools: Tivoli

Applications: Adobe Neolane Platform, Adobe Neolane Delivery.Adobe Neolane, Campaign.Neolane Interaction, IBM Unica Campaign Management,IBM Unica eMessage,IBM Interact,IBM Cognos Reporting Tool.

Scripting Languages: UNIX Shell scripting, Korn Shell Scripting (Kshell), Perl.

Performance and monitoring tools: - SPLUNK, Dynatrace, HPPM, SiteScope.

PROFESSIONAL EXPERIENCE:

Confidential

IBM EMM Unica / Adobe Campaign Consultant

Responsibilities:

  • Responsible in installation of various components and setting up of hybrid environment.
  • Involved in setting up of Adobe environment. Deployment on web application.
  • Involved in setting up of post installation and post deployment activities.
  • Processing of opportunities using Unica campaign flowcharts.
  • Responsible for creating various Interactive Channel, Flowcharts, Offers, Interaction Strategy etc for Adobe environment.
  • Setting up customer profile information.
  • Creation of smart segments and treatment rules, real time scoring.
  • Modifying Interactive flowchart, creation of new offer, deployment and API testing using interact admin tool.
  • Load testing on Interact Runtime Server (RT) Build Custom Cognos reports as per business requirements.
  • Responsible and implemented Data archival process in Unica environment and Unica system tables.
  • Tuning CH-RH ETL process
  • Unica Administration.
  • Adobe Administration.
  • Tuning Campaign tool.
  • Experience on different performance and monitoring tools like dynatrace, splunk, sitescope and HPPM.

Environment: Adobe Neolane Platform, Campaign, Interaction, IBM-EMM/Unica Campaign, IBM Interact, Marketing Operations, Cognos, WebSphereApplicationServer8.5, Oracle 11g Release 2, RedHat Enterprise Linux 6.7, Talend.

Confidential

IBM Unica Architect

Responsibilities:

  • Involved in providing best practices in IBM EMM/Unica suite.
  • Set up of multiple partitions to isolate and secure data for different groups of Campaign users.
  • Automated script for cleaning temp files / tables created using acclean utility.
  • Tuning oracle system table queries, flowcharts.
  • Effective way of housekeeping old expired and unwanted campaigns.
  • Upgrading the application (IBM EMM/Unica- Platform,Campaign,Interact) to the higher version.

Environment: IBM EMM/Unica suite, IBM Cognos Reporting Tool, Microstratagy, PL/SQL Developer,Web Logic,Oracle 11g Release 2, RedHat Enterprise Linux 6.7.

Confidential

IBM Unica Consultant

Responsibilities:

  • Involved in providing the road map for implementing IBM EMM/Unica suite in the Organisation.
  • Involved in requirement gathering, requirement analysis and proof of concept submission.
  • Responsible in building the team and provided transition on tool to business.
  • Helped users in understanding the tool and effective ness of using the new marketing campaign tool.
  • Installed Unica platform, Unica campaign, Unica interact and deployed on Websphere.
  • Installed IBM Cognos 10 and integration with Unica platform.
  • Installed customer insight and integration with Unica platform.
  • Responsible for upgrading application from 8.6 to 9.1.
  • Responsible for building sophisticated response tracking process for the campaigns.
  • Responsible for having effective multi wave campaigns.
  • Responsible for creating Interactive Channels and Interaction Strategy.
  • Understood business better and simplified leads process in organisation leveraging Unica tool.
  • Responsible to ensure the availability, stability and sustainability of the application server and providing server maintenance round the clock.
  • Involved in preparing HLD (High Level Design), LLD (Low Level Design) documents covering details of the solution in the most granular form, providing details about different technologies used.
  • Involved in development and customising Cognos reports, development of marketing automation solution using UNICA campaign, preparation of PLSQL scripts for data validation and data cleansing.
  • Involved in preparation of test cases, Unit testing, Functional testing, User Acceptance Validation (UAV) and Smoke testing (production environment).
  • Involved in deploying/executing developed code from development to production environment.

Environment: IBM EMM/Unica suite, IBM Cognos Reporting Tool, Microstratagy, PL/SQL Developer,Web Logic,Oracle 11g Release 2, RedHat Enterprise Linux 6.7.

Confidential

EMM BID Solution Consultant

Responsibilities:

  • Working on the proposals on various EMM technology like Unica, SAS across the verticals and geography.
  • Member of Unica Centre of Excellence.
  • Build reusable assets and accelerators.
  • Build Proof of concepts for the solutions

Environment: IBM EMM/Unica suite, IBM Cognos Reporting Tool, Microstratagy, PL/SQL Developer,Web Logic,Oracle 11g Release 2, RedHat Enterprise Linux 6.7.

Lead - Unica Developer and Administrator

Confidential

Responsibilities:

  • Involved in requirement gathering, requirement analysis and proof of concept submission, Mapping complex requirements to UNICA CAMPAIGN Management system (UCMS)
  • Responsible to ensure the availability, stability and sustainability of the application server and providing server maintenance round the clock.
  • Involved in preparing HLD (High Level Design), LLD (Low Level Design) documents covering details of the solution in the most granular form, providing details about different technologies used.
  • Involved in development of HTML wireframes, customising Cognos reports, development of marketing automation solution using UNICA campaign, preparation of PLSQL scripts for data validation and data cleansing.
  • Involved in preparation of test cases, Unit testing, Functional testing, User Acceptance Validation (UAV) and Smoke testing (production environment).
  • Involved in deploying/executing developed code from development to production environment.
  • Involved in logging of the defects and bugs and doing Causal Analysis. This will make sure that these defects won’t repeat and it can be prevented by permanent solution which makes system more stable.
  • Involved in finalizing the scripts for production roll-out ensuring the changes made during the testing phase are incorporated properly.

Oracle DBA

Confidential

Responsibilities:

  • Worked on creating Databases.
  • Involved in core DBA activities like backup, installation, applying patches, recovery.
  • Experience in hot and cold backups and DB recovery in various scenarios.
  • Developed Shell Scripts for DB monitoring and maintenance.
  • Good understanding of RMAN backup and recovery, oracle up gradation.
  • Good understanding of ASM Instance and OMF.
  • Monitor and tune database performance.
  • Monitoring Alert log.
  • Regularly monitored the table spaces for space allocation.
  • Monitoring whether the backup has done successfully or not.
  • Preparation and analysis of AWR and ADDM report
  • Preparation of Task Descriptions, Creating Reports
  • Creation/Dropping of User’s & their Privileges

Developer

Confidential

Responsibilities:

  • Prepared technical specifications and was a key player in designing and implementation of the same.
  • Involved in analysis, design and developed code using Pl/sql Packages and Procedures.
  • Worked in automating all the processes involved in the application using Shell Scripting.
  • Worked on implementing performance enhancement techniques in all the modules of the project.
  • Worked on Kenan Billing Tool and Siebel CRM.

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