SUMMARY

• Extensive experience in managing product strategy, definition, launch, operations and marketing, in a global environment.
• Hands - on experience in technologies like Enterprise Mobility, Cloud Computing, CRM, Enterprise Applications and Big Data.

PROFESSIONAL EXPERIENCE

Confidential

SENIOR MANAGER

Responsibilities:

• Product Strategy - Define product strategy and roadmap for Confidential ’s Knox branded products and services. Identify new streams for long term revenue growth for Confidential in mobile and cloud based enterprise services space.
• Requirements Gathering - Understand product requirements through in-depth market research and by closely working with sales, partners and customer advocates.
• Product Definition - Define product requirements for the platform to support development, licensing, activation and deployment for Knox branded solutions and services. Work closely with UX & engineering to realize the requirements.
• Product Launch - Work with corporate marketing to define Go-To-Market strategy. Responsible for field enablement.
• Product operations - Evangelize and communicate product vision and capabilities to internal and external customers at all levels. Be the subject matter expert and the voice of Confidential at various launch events.
• Partner Management - Identify Value Added Resellers (VARs) and ISV partners. Build relationship and work closely with them to increase their participation in providing enterprise class solutions on Confidential ’s Android platform.

Confidential

WORLDWIDE PRODUCT MARKETING MANAGER

Responsibilities:

• Develop effective world-wide go-to-market strategy, value proposition, product positioning and messaging for the Confidential DB2 Database Management Solutions and InfoSphere Streams ( Confidential ’s Big Data offering) product portfolio.
• Product launch - Plan and coordinate worldwide launch of new product releases while closely working with cross-functional teams like product management, legal, sales leadership, demand generation, communications, etc.
• Sales and Partner Enablement – Communicate product value proposition through trainings and webinars. Develop sales tools like sales plays, sales kits, reference guides, battle-cards, demos etc. as part of the enablement process.
• Be the voice of Confidential at various marketing events, trade shows, analyst meeting and customer meetings.
• Create online and offline marketing strategy for multiple channels like social media, web, user groups, events, etc.
• Create thought leadership through effective customer presentations, blogs, social media and participation in various events, user group conferences and trade shows as subject matter expert to promote the product portfolio.
• Work with early software adoption (ramp-up) team to secure customer testimonials and references.
• Create and manage marketing collateral like whitepapers, solution sheets, brochures, etc.
• Manage analyst relationship. Work closely with them to create thought leadership, whitepapers, webinars, etc.

Confidential

PRODUCT MANAGER

Responsibilities:

• Product Ownership – Define product requirements, use case scenarios, strategy and long term vision for ‘ Confidential Territories’ product through user-driven approach, while working closely with customers, partners & sales leadership.
• Manage the product lifecycle from incubation to launch. Build and manage current and future product roadmap.
• Work closely with engineering teams, create prototypes, track development, and ensure quality and timely delivery.
• Define product messaging and coordinate product launch while working closely with internal marketing groups.
• Evangelize the product. Enable field and customers through trainings and info-sessions.
• Identify and develop new streams for long term revenue growth through strategic partnerships with industry leading CRM solution providers.

Confidential

PRODUCT MANAGER

Responsibilities:

• As part of CRM innovation team, worked on projects dealing with CRM Sales, Social CRM and Enterprise Mobility.
• Gather market requirements; work on creation of solution prototypes and proof of concepts for customer demos.
• Work closely with the research, engineering and other product management groups throughout the product lifecycle.
• Support SAP CRM go-to-market activities while working closely with internal product marketing teams.
• Evangelize the product. Enable field, customers and higher management through compelling demos & info-sessions.
• Support sales opportunities and business development activities through involvement in RFP process.
• Co-product owner for 2010 release of Web Channel Experience Management (WECM) - SAP’s e-commerce solution.

PROJECT LEAD – SAP CRM MOBILITY

Responsibilities:

• Responsible for managing SAP CRM Mobile solution’s production lifecycle management activities.
• Define project scope, goals and deliverables in collaboration with key stakeholders from various internal groups.
• Ensure production projects are executed in high quality and in compliance with defined process standards.
• Manage risks during the project. Liaise with the internal stakeholders and devise plans to mitigate those risks.
• Provide reliable and fact based product release recommendation.