SUMMARY

• Over 10 years of UX Product Design experience working with Industry leading companies implementing and deploying new CMS on a large corporate environment conducting research on usability and testing.
• Experience designing social media products and building, deploying and supporting Consumer - facing applications for highly trafficked consumer-driven websites, applications, optimized UX for new launched products for catapulted visit-to-lead and visit-to-order ratios, while shrinking abandonment rate of 20%.
• Created visual treatments, prototypes, designed user journeys, site maps, wireframes, medium to high fidelity prototypes working in a Lean UX and agile environment.
• Created information architecture, storyboards, wireframes, designed rapid prototyping, low and high fidelity mockups and prototypes for iOS and mobile devices, and presented them to upper management as a value proposition for new product design.
• Designed Interaction design and motion graphics for user interfaces and prototypes, for web-based applications, for mobile devices and responsive sites.
• Prototyping and testing video usage for eLearning so users can have the best experience viewing Ariba software simulations on all mobile devices.
• Worked on end to end architecture and development, troubleshooting, debugging and implementing software code for website UI components using HTML5 and jQuery for mobile applications and responsive sites.

TECHNICAL SKILLS

UI UX Design Tools: MS Office , Visio, MS project , Photoshop, Illustrator, InDesign , Light room, Adobe Animate, Dreamweaver, Captivate, Articulate , SharePoint , AEM, Drupal , Bootstrap , HTML5 , XMAL, CI/CD Automation, AJAX, AngularJS, CSS3 jQuery, JavaScript , RESTful API Development

Prototyping Tools: Omnigraffle, Expression blend, Balsamiq, Infopath designer, inVision, iRise, UX Pin, Azure RP, Sketch, Muse, Crazy Egg, A/B, CardSort, User Testing, Usability Protocols, After Effects, Premiere Pro, 3dsMax, Rhino, Solidworks

PROFESSIONAL EXPERIENCE

Confidential, Princeton, NJ

SR UX Product Designer

Responsibilities:

• Advocate voice of our users in product development by designing wireframes, researched user error and task analysis, develop success criteria, analyze results, and provide recommendations in accordance with FDA and other regulatory guidance.
• Use customer-driven insights and agile methodologies to deliver elegant customer experiences designing digital products to improve automation and stream line a analog process.
• Collaborate and create visual design and strategy for prototyping and pilot efforts.
• Translate business requirements into visual concepts and prototypes for testing.
• Create interaction models, user task flows, screen designs, and UI details that promote ease of use and improve the user journey.
• Partner with Product Managers to influence product design and express / own the UX strategy by developing IA using Visio using manage projects using Jira and inVision.
• Create and deliver UI UX design documentation to aid with cross-team communication, collaboration in development of turn key app used for developing internal app.
• Designed a digital experience around communicating patient and employee stores that showed value for the work BMS employees bring to patients.
• Participate in designer research, persona development, and a wide variety of usability studies.

Confidential, Woodbridge, NJ

Lead UX Designer & Researcher

Responsibilities:

• Injected Lean UX principles and design thinking into agile development processes significantly improving the scrum team's velocity and overall collaboration while placing the user at the core of the lifecycle.
• Designed mobile and responsive site wireframes, usability testing, surveys, and evaluated different venders to find the best digital solution to fit the business need yet has the best in class user centric design.
• Presented documentation from UX research with findings in red route analysis with product and development teams.
• Created IA, wireframes, storyboards, designed rapid prototyping, low and high fidelity mockups and prototypes for iOS and mobile devices, and presented them to upper management as a value proposition for new product design.
• Key solutions architect for implementing new branding working with marketing for designing new branding for intranet portals and migrating existing portals to AEM and Jives.
• Contributed to the product definition and evaluation process utilizing multiple sources of information (field work, interviews, internet, intranet, market data/literature), reviewed user feedback and insights to improve UX.
• Worked closely with development and testing teams in the implementation and testing of iOS and Android applications.
• Planned and executed user research studies such as contextual inquiries, user surveys and usability tests.

Confidential, Pennington, NJ

Sr. UI UX Designer

Responsibilities:

• Researching the latest UI trends and Developed new UI wireframes then implementing them with business requirements using company UI style guide and branding.
• Redesigned Team sites by developing new flow charts and wireframes then implementing the prototype into a user centered design approach and research all the latest design trends and applying them to site.
• Conducted cross browser test and optimized Merrill Edge to using less HTTP request by developing master sprites and designing performance across all devices to ensure usability by debugging.
• Designed UI UX toolkit for optimizing image quality and laying out sprites using best practices.
• Conducted focus groups and tested UX design to optimize legacy sites for efficiency, learnability, identifying which issues are most important to achievement of key business objectives.
• Developed IOS and Android Interactive Prototypes and wire frames using Axure and Justinmind, Sketch.

Confidential, New Brunswick, NJ

UI UX Designer & Architect

Responsibilities:

• Developed communications for Global Procurement responsible for developing internal websites in AEM, developing UI/UX for instructional design videos and branding internal divisions for talent management and global supply chain using Adobe Digital Publishing Suit for app development for IOS and Android.
• Worked with venders to develop and test platform for global procurement and Janseen supply chain that is one single view one password to track compliance, develop work flows, lets users collaborate, has search capabilities for targeted information developing front end code in Visual Studio .NET, HTML, CSS, JavaScript, jQuery.
• Applied FDA Human Factors Engineering processes to determine customer needs and requirements for designing UI to improve the usability of products to ensure safe and reliable user experiences on applactions.
• Developed research approach for cross platform usability for training and created materials to communicate insights and recommendations using info graphics and motion graphic guides.
• Prototyping and testing video usage for eLearning so users can have the best experience viewing Ariba software simulations on all mobile devices.

Confidential, Union, NJ

Creative Director/Product Designer

Responsibilities:

• Managed all aspects of UX design and product design, including content development, performing heuristic analysis and competitive product analysis of applications, and deadline adherence across all channels, including print, interactive UI/UX development for website applications using HTML5 and jQuery that can be used on smart phones and tablet PC also streamlined processes lead to deeper and stronger collaboration with partners and clients to develop competitive analysis, interface design, rapid prototyping for cross platform usability.
• Hands-on conceptualization, designed, and production of in-book advertisements, comps, creative briefs, logos, eblasts, invitations, menus, mailers, booklets, merchandising presentations, and promotional items.
• Provided guidance and leadership with respect to marketing campaign strategy development, benchmarking, implementation, post-execution analysis, theme development, and budget considerations.
• Delivered creative vision of all internal and external projects, with a strong focus on brand development, strategic processes and collaboration with clients and among teams of audio, video, lighting, and other production staff.
• Provided visual direction during the pre-production, production and post-production phases of game development for IOS.
• Calibrated with clients to spark the creation and development of prototypes and specifications aimed at optimizing the functions, value, and appearance of products, structures, and systems for conducts user needs analysis, task flow analysis, usability testing, and use error analysis in an FDA-regulated industry for current and next-generation hardware products and software.

Confidential, Whitehouse Station, NJ

UI UX Front End Designer

Responsibilities:

• Created brief development, preparation for Global Science Technology Community (GSTC), ideation process development, brand graphics and merchandising and marketing.
• Responsible for the creation of front end UI UX, using HTML5 jQuery interactive video production and motion graphics animation, developed promotional material using InDesign, product and package design and corporate assets.
• Managed, provided and supported integration of Confidential branding and communication components into consumer communications within the Confidential brand structure.
• Reported directly to executives, responsible for project management, increasing productivity and managing daily workflow for a team of designers and developers.
• Maintained responsibility for projects through proofing, reviewing and signing off on all revisions and production phases using best practices for web and print media.
• Acted as a liaison between clients, vendors, sales and support staff, and other members of the executive management to ensure client satisfaction, timely implementation and operational efficiency.
• Direct collaboration with senior management, sales, and promotion staff to produce customized sales materials.

Confidential, Summit, NJ

Interaction Designer & Visual Designer

Responsibilities:

• Worked on end to end architecture and development, troubleshooting, debugging and implementing software code for website UI components using HTML5 and javascript for mobile applications and responsive sites.
• Developed HFE methodologies and tools to improve the overall usability of Medical devices including Ready pen injection for Confidential Manufacturing Division (MMD), Confidential Research Labs (MRL).
• Collaborated with subject matter experts to develop market research video for MRL to train patients and doctors to operate the Ready Pen Injection System, was recognized by the director of MRL for developing training.
• Created identity and branding for MPS awards, created photo booklets, posters, developed inspirational conference launch videos and also photographed and video graphed Sigma Awards.
• Used HDSLR cinematography, motion graphics, green screen, to develop e-learning videos in house.
• Successfully managed elearning projects using captivate and adobe creative suite from concept through completion, also coordinated crew of consultants and vendors to meet all project requirements.
• Involved in the creative process to determine style, technique, and medium best suited to produce desired results, conforming with reproduction requirements, or following specific instructions concerning these variables.