SUMMARY:

• Sr Digital Analytics Developer with 5+ years of experience implementing Web Analytics, Mobile Analytics and Optimization solutions
• Digital Analytics Developer skilled at synthesizing company - wide data using Key Performance Indicators (KPI) and creating dashboards and presentations to marketing teams, and senior managers
• Expert at defining complex analytics for software projects including website tagging, creating KPIs for management to measure the success of the business.
• Experienced in Google Analytics 360 Suite
• Google Tag Manager and Optimizing for A / B Testing
• Expert Adobe® Marketing Cloud (Omniture) Site Catalyst
• Expert in implementing Adobe® Dynamic Tag Manager web properties, variables (eVars, Props, Events) and Rules (On-Page, Event and Direct Calls)
• Proficient in Adobe® Test and Target executing A/B and Multi Variant testing
• Experienced in implementing
• Fire base App analytics, IOS Mobile and Adobe Mobile analytics
• Proficient in Enlighten and Tealium enterprise tag management solutions
• Experience in web development using HTML, CSS, Java Script, Angular Js, Type Script, Node JS, and Bootstrap.
• Developing visualization dashboard and charts reports using Tableau
• Expert MySQL and Advanced Microsoft SQL Server Query Creation
• Proficient in SEO techniques and optimization
• Experience in implementing Campaign analytics
• Executed Onsite lead role coordinating with offshore and Business Analyst roles

TECHNICAL SKILLS:

UI Web Technologies: HTML5, CSS3, XHTML, XML, JavaScript, AJAX, JQuery, JSP, UI Concept Modeling/Wire framing

Frameworks: Backbone.js, Angular.js, Ext js, React js, Node Js., Knockout.js

Digital Marketing Tools: Google 360 Suite, Tag Manager, Google Analytics, Adobe Tag Manager, Adobe Analytics, Adobe Campaign, Adobe Target, Ensighten, Click Tail

Database: MySQL, SQL Server 2012, Oracle 11g, IBMdb2.

IDE: Microsoft Visual Studio.Net, SQL Management Studio, IBM RAD.

Versioning tools: TFS, Visual Source Safe (VSS).

Web server: Internet Information Server (IIS), Tomcat, Apache

Development Methodology: Waterfall, Agile.

Scripting Languages: Angular JS, Node JS, Unix Shell Script, JavaScript.

Reporting Tool: Alteryx, Tableau, Qlikview, SSRS (SQL Server Reporting Services).

Build tools: Ant, Maven, Gradle, Jenkins

Bug Tracking Tools: Visual Studio Team System, Microsoft Test Manager, HP-QC

PROFESSIONAL EXPERIENCE:

Confidential

Web Analytics Developer

Responsibilities:

• Responsible for implementing Web Analytics solutions for Confidential Online platform across Web and Mobile channels.
• Integrated Adobe Analytics into Confidential Online Payment platform allowing for seamless integration and custom tagging options for analytics tracking and reporting.
• Expertise in implementing Web (Adobe) Analytics working with custom variables (eVars, s.Props, s.Events) to track online engagement.
• Used Adobe Dynamic Tag Manager to implement third-party tags (DoubleClick, Floodlight etc.), data layers and selected site functionalities.
• Experience in analytics integration to Front end code and fixing UI defects using HTML, Java Script, JQuery, Angular JS, Adobe Experience Manager(CQ5), SQL
• Understand all aspects of Adobe Analytics (Site Catalyst) implementing tags, sCode, plug-ins, and server call types, cookies, Site Catalyst variables, Link Tracking, JavaScript, and HTML etc.
• Measured and reported performance of all major digital marketing sites, and assess against goals (ROI and KPIs)
• Worked on identify trends, traffic patterns and paths to optimize for seasonality, relevance and improved performance
• Experience in extracting KPI data and generating visualization reports in Tableau
• Performed A/B testing using Adobe Target for sites and campaigns to increase conversion rates and maximize user experience
• Generating the sitemap.xml for the website developed using AngularJS, to make it search engine crawlable and maintaining the robot.txt file
• Content optimization based on analytics resulted in improving visitors by 150%, 30% increase in online sales and significant reduction of calls to Call Centers
• Used GIT versioning tool and Jenkins, Maven for Continuous Integration

Environment: Adobe Dynamic Tag Manager, Adobe Analytics, Adobe Target, Adobe Audience Manager, Tableau, Firebug, HP Quality Center, HTML, CSS, Java Script, JQuery, JSON, Ms Office, Market live, SQL.

Confidential, NC

Digital Analytics Developer

Responsibilities:

• Responsible for gathering high level requirements from business and marketing team, developed analytics design and implementation documents.
• Worked on End-to-End Adobe Analytics solution design, development, support, testing and data analysis.
• Defined SDR and configured Tags, variables (eVars/Props/events) using Adobe Dynamic Tag Manager and Adobe Analytics (Omniture Site Catalyst) script in to webpage to capture the Visitor matrix during run time.
• Developed Traffic Reports (Site, Visitor, Segmentation), Path Reports ( Page reports, Entries and exits) and Conversion reports (Purchases, Custom events, Campaigns reports e.t.c) using Report Builder
• Implemented Adobe Mobile Analytics to capture sessions, OS, Versions, devise, location metrics of mobile users and sending intelligent Email, SMS based campaign alerts
• Developed segmentation and events based Mobile App Analytics reports for business users
• Designed and implemented data layer in Dynamic Tag Manger to simplify and manage tags sending data to in structure way to Web Analytics, Double Click, Test & Target tools.
• Generated Metrics on Bounce Rate, Visit Duration, Click Through Rate (CTR), Average Organic Page Ranking and demonstrated to executive team on opportunities for improvement
• Used to develop and implement non-Adobe analytics site functionalities such as 3rd-party tags and Data Layers.
• Developed SQL Queries and SQL Jobs to extract data from Adobe Analytics to SQL Server to develop Tableau visualization charts
• Built executive dashboards for the leadership team with the conversion KPI's & also involved in building/ scheduling of dashboards for the middle-management to provide them a snapshot of the business.
• Performed A/B testing and page optimization based on target segments using Adobe Test & Target; increasing conversion rates and maximizing user experience
• Worked with the Testing/QA team to debug/test the web analytics tags
• Work in Agile Methodologies and used JIRA as management tool and Team Foundation Server for issue tracking, and configuration management.

Environment: Adobe Analytics, Dynamic Tag Manager (DTM), Tealium Enterprise Tag Manager, Adobe Test & Target, Adobe Mobile Analytics SDK, AngularJS 2,, ASP.Net/.Net Framework 4.5.2, HTML5, CSS3, Bootstrap 3.3.7, JavaScript, JQuery 3.1.0Confidential

Web Analytics Developer

Responsibilities:

• Participated in design workshops with senior UI team’s and collaborated in in developing responsive websites developments.
• Defined and developed tags, data elements, page load rules and even rules using Enlighten Tag Manager
• Worked on Multichannel Adobe Analytics implementation (across web & mobile) and analysis to increase customer retention and improve consistent shopping experience across the different channels.
• Good understanding of implementing Adobe Analytics in native mobile apps using iOS and Android SDKs.
• Used Ensighten to develop and implement non-Adobe analytics site functionalities such as 3rd-party tags and Data Layers.
• Worked on end-to-end Adobe Analytics solution design, development, support, testing and data analysis.
• Closely worked with business stakeholders to define KPIs based on their requirements, mapping them with analytics events and developing executive dashboard reports.
• Good understanding of implementing Adobe Analytics in native mobile apps using iOS and Android SDKs.
• Deployed Adobe Analytics using Ensighten and DTM tag management systems.
• Extracted data from Adobe Analytics to Teradata using alteryx and developed visualization reports using Tableau.
• Scheduling of dashboards for the middle-management to provide them a snapshot of the business.
• Performed A/B testing campaigns to increase conversion rates and maximize user experience.
• Worked with the Testing/QA team to debug/test the web analytics tags.

Environment: Ensighten Tag Manager (Legacy and 2.0), Adobe Marketing Cloud - Adobe Analytics (Omniture Site Catalyst), Alteryx, Tableau, HP ALM, JIRA, JavaScript, jQuery, Data Layer, JSON, HTML/ CSS, Regular Expressions, Microsoft Excel, Microsoft Word, PowerPoint, Windows XP OS

Confidential

Digital Marketing Developer

Responsibilities:

• Designed and developed User Interface using CSS, HTML and JavaScript. Used JavaScript DOM manipulation and JavaScript event to generate the data result in UI.
• Developed and automated Google Analytics dashboards for web performance statistics
• Led technical implementation of Google Analytics using Google Tag Manager.
• Responsible for integration and setup of Web Properties, Google Tag Manager, Google Analytics, Apple App Analytics, Double click and other tools.
• Implemented Google Tag Manager and Google Analytics on marketing sites, generated reports summarizing visitor’s traffic by location, New Vs Existing users, Bounce rates etc.
• Designed and developed Analytics project reports based on Dimensions, Metrics and Channels.
• Installed, configured and customized the Shop E-commerce plugin to meet clients' needs
• Strategically grew organic search traffic by 100% - 200% for 3websites, including e-commerce and B2B, with optimizing content based on Tag Management and Analytics reports
• Developed different JQUERY component in MVC micro architecture framework which internally use various design pattern such as singleton, command, delegate, etc.
• Worked on integrating JQuery APIs with MVC pattern.
• Implemented CSS3 and object oriented JavaScript based navigation system visually identical to previous table-based system to improve ease of maintenance and organic search engine placement.
• Performed unit testing and end to end functional testing
• Documented the design documents and release notes
• Provided daily and weekly updates to team leads and managers

Environment: Java, HTML, CSS, Google Analytics, Google Dynamic Tag Manager, JavaScript, WordPress, PHP, Ajax, JSON, JSP, JQuery, MVC, DOM, TFS, Visual Studio, Windows