Freelance Marketing/Graphic Design Consultant Resume

SUMMARY:

A creative and strategic designer professional with five years’ experience in a variety of environments. Proven strengths in strategic marketing, program development, communications, digital media, web content management, user experience and market research. My broad - base experience in various settings has provided me the opportunity to blend innovation, creativity and strategy together. Consistently reviewed as hard-working, organized, collaborative and communicates effectively in many settings.
Designed all marketing collaterals for 12 markets within Texas and Florida. Additionally, provided strategic project coordination and development for the creative services organization processes as well as design an e-commerce internal marketing website that helped decrease the average error rate by 95%.
Created an online course that was built as a website where call-center reps could go through the material efficiently. Additionally, provided an infographic as a resource to the course to reduce retention of the materials months afterwards the course was launched; leading to the Learning Services department to implement printable resources with web based trainings.

TECHNICAL SKILLS:

Adobe Suite (Photoshop, Bridge, Illustrator, InDesign, Acrobat), Microsoft Office, Wordpress, Wix, iMoviePrezi, IBM SPSS, Blackboard Vista, Lectora, LSO, Testcraft, Docutools, SCORM, Constant Contact, MailChimp, Google Drive, SharePoint, Social Media Management (Facebook, Twitter, Instagram, Pinterest and Linkedin), Experience with Associated Press, APA, Chicago and MLA writing styles and familiar with HTML and CSS.

PROFESSIONAL EXPERIENCE:

Confidential, Dallas, TX

Freelance Marketing/Graphic Design Consultant

Responsibilities:

Collaborate with small business owners and nonprofits to assist with specific marketing and communications projects including branding, graphic design, strategy planning, social media management, content management and project management
Most recently worked with Teach For America on the launch of a new e-platform with a focus on user experience, web content management and product development. Additionally, assisted with market research to develop a marketing and operations strategy to develop, maintain and store career resources for approximately 50,000 alumni internationally
Currently working with multiple clients on building an e-commerce website, social media, email marketing strategies, user experience as well as all graphic and digital design

Confidential, Dallas, TX

Marketing and Graphic Design Specialist

Responsibilities:

Developed, designed and managed the launch of an internal e-commerce platform, through user experience, CMS and HTML knowledge, for our marketing and clinical staff to have faster access to our marketing collaterals which help reduce our marketing collateral error rate and customer satisfaction rate by 95%
Project management on a variety of internal and external marketing initiatives including development of strategic reports, marketing strategies, contractor web portal for corporate photography and organization processes
Collaborated with creative, branding and marketing teams to develop various marketing collaterals in both print and digital mediums to meet campaign growth initiatives, deadlines and budgetary needs
Communication liaison with corporate, market representatives and community partnerships on marketing collaterals needed for special events, advertisement initiatives and other campaigns as needed

Confidential, Plano, TX

Marketing Specialist

Responsibilities:

Developed and maintained marketing plans and calendars for seven directors and their programs as well as all membership marketing
Created all strategic marketing collateral within the campaigns, including email marketing, internal advertisements, social media content and graphics, web content banners and graphic resources (infographics and fact sheets)
Developed and analyzed marketing analytics on email and social media campaigns to improve programs, which included reducing the overall retention and bounce back rate on promotional marketing by less than 1%
Analyzed and maintained analytics collected from email marketing, surveys and internal database inquiries along with managing projects, providing status reports, collaborating with project owners and managing calendars

Confidential, Irving, TX

Instructional Design Internship

Responsibilities:

Designed, developed and maintained instructional training materials, including graphics, multimedia and digital media, for leader-led and web-based trainings by learning the ADDIE model, BET, LSO and Testcraft processes

Confidential, Dallas, TX

Promotion Assistant

Responsibilities:

Team lead in managing cast members, training new hires and organizing promotional road shows as well as coordinated the set-up and management

We provide IT Staff Augmentation Services!

We'd love your feedback!

Resume Categories

Client Services

Job Seekers

Visa Sponsorship