SUMMARY

Entrepreneur with broad experience in ecommerce, user experience design, business/technical development, and consulting. Focus on applying best practice strategies for user interaction design and usability to increase ecommerce conversion rates and ROI.

Specialties: business development, web interface design (wireframing, prototyping, etc.), brand development, information architecture, ecommerce solutions, rich internet applications, UX, SEO, SEM, CSS, XHTML, JavaScript, Ajax, PHP, SQL, MySQL, PHPMyAdmin, SQL Server, Dreamweaver, Photoshop, After Effects, graphic design, illustration, animation.

EXPERIENCE

Founder/CEO
Confidential
Durham, NC
7/2011 - current

Founder/CEO of ecommerce startup (ArtsPerfect Inc.) for B2C and B2B sales of “the Art You Love for Your Creative Home”. Company is focused on revitalizing the Art Space with innovative approaches to product visualization, personalization, and the user experience.

eBusiness Consultant
Confidential
Morrisville, NC
4/2009 - 7/2011

Principal of consulting company, responsible for:

• Identification of project requirements and completion of needs assessment and recommendations;
• Development of information architecture (IA), taxonomy, navigation, wireframes and prototypes;
• Art direction, page layout, site skin design, and integration of client’s business identity programs;
• User experience and interaction design based on best practice approaches to web site and application usability;
• Technical development of client and server-side code for scripted walk-throughs of user scenarios;
• Implementation and configuration of content management systems for various projects;
• Project management to provide high quality deliverables within constraints of budget and schedule;
• Applications: Adobe Creative Suite (Dreamweaver, Photoshop, Fireworks, Flash, Illustrator), Axure RP, Wordpress, PHPMyAdmin, IIS, MySQL, SQL Server, Google Analytics, SEO, SEM, ClickCartPro, UltraEdit, WinMerge, Remote Desktop, WS_FTP, MS Office, MS Project. Languages: XHTML, CSS, Ajax, JavaScript, YUI, jQuery, Spry, PHP, SQL, RegEx.

Recent clients have included LendingTree, ExactTarget, A+ Info Services, Anovid Design, Nobel Systems Inc., AddictionAwareness.com, and Hilligoss Galleries.

Web UI Developer
Confidential
Carmel, IN
1/2008 - 4/2009

IT consultant for e-Business division of B2B auto-auction Company, responsible for:

• Web user experience design of internal applications and public-facing sites based on best practices;
• Analysis and critical evaluation of information architecture and navigation;
• Design and development of wire-frames, prototypes and scripted walkthroughs;
• Development and programming of client-side code (Ajax, CSS, JavaScript, etc.) and functionality;
• Technical development and visual design for animated Flash components used in various projects;
• Development of design pattern library and CSS templates for reuse;
• Applications: Dreamweaver, Photoshop, Fireworks, Axure RP, Flash, UltraEdit, WinMerge, Remote Desktop, Illustrator, Acrobat. Languages: XHTML, CSS, JavaScript, Ajax, Prototype, jQuery, Spry, YUI.

Managing Partner
Confidential
Ithaca, MI
6/2006 - 12/2007

Co-founder of ecommerce startup, responsible for:

• Business plan, competitive intelligence, market research, and development of business strategy;
• Development of information architecture, navigation, wire-frames, prototypes, and web UI design;
• Interaction design and development of functionality for Rich Internet Application (‘Art Planner’);
• Team building and hiring of consultants for development of product database and related assets;
• Selection and hiring of vendor companies for web development and programming functions;
• Project management and oversight of vendors and teams to meet project milestones;
• Refinement of business strategy based on current customer, market, and technology trends;
• Tasks related to development of content for SEO, SEM, and PPC advertising;
• Applications: Dreamweaver, Photoshop, Fireworks, Flash, UltraEdit, WinMerge, Remote Desktop, Illustrator, Acrobat, MySQL, PHPMyAdmin, IIS, SQL Server, Google Analytics, WS_FTP, MS Office, MS Project, Basecamp, ClickCartPro. Languages: XHTML, CSS, JavaScript, Ajax, PHP, ASP, SQL.

Principal
Confidential
Warsaw, IN
4/2002 - 6/2006

Freelance web developer/designer responsible for:

• Requirements gathering based on research, interviews, and analysis of business model and web strategy;
• Development of information architecture, navigation, wire-frames, prototypes, and user interface design;
• Visual design for business identity programs (logos, typography, color schemes, and brand-related elements);
• Technical development of client and server-side code for web sites and web-based applications;
• Management of sub-contractors to produce high quality deliverables within constraints of budget and schedule;
• Development of business alliances, SEM, and SEO to promote internet/intranet products and services;
• Applications: Dreamweaver, Photoshop, ImageReady, Flash, Illustrator, MySQL, PHPMyAdmin, IIS, Access, SQL Server, Google Analytics, ClickCartPro, UltraEdit, WinMerge, Remote Desktop, Acrobat, WS_FTP, InDesign, Visual SourceSafe. Languages: HTML, CSS, JavaScript, PHP, ASP, SQL.

Partial list of clients: SGI-USA, Gast Quality Homes, Azentec, Netsolutions, T2Designs, Millennium Computing Solutions, CAAPAS, City of West Lafayette, Conservation Technology Information Center, Lafayette Parks and Recreation, University of New Hampshire, the Hutchinson Institute, Brad Worthley International, Production Art & Framing, Inc., BMA Mystery Shopping and Incentive Programs.

iDesign received positive coverage in Business People Magazine.

Web Architect
Confidential
Bellevue, WA
5/1999 - 4/2002

Founder of retail E-business, responsible for:

• Development of strategic vision, corporate plan, and financials;
• Team building and hiring of sub-contractors and interns to develop information architecture, navigation, UI design, branding, form design, dynamic applications, shopping cart, secure transaction processing.
• Project coordination, mentoring, problem-solving, and management of project team and interns;
• Establishment of contracts with vendors and suppliers for JIT order fulfillment;
• Implementation of processes to handle customer service and support;
• Coordination of web marketing and promotion - site received average of 700k hits/month;
• Applications: Dreamweaver, Photoshop, ImageReady, Flash, UltraEdit, WinMerge, Remote Desktop, Illustrator, Acrobat, MySQL, PHPMyAdmin, IIS, SQL Server, FTP, MS Office, Excel, MS Project, Comersus Cart, PageMaker, Access. Languages: HTML, JavaScript, PHP, ASP, SQL, RegEx. Business received prominent regional news coverage in the Seattle Times.

Senior Project Coordinator
Confidential
Bellevue, WA
3/1997 - 5/1999

Designer and manager responsible for:

• Development of user interface and functionality for Y2K software knowledgebase delivered on the Web and CD;
• Design and development of web interface design and graphics for spin-off applications;
• Art direction for animated banner ads and web marketing initiatives;
• Print design/coordination and illustration for product packaging and collateral;
• Implementation of quality assurance processes for debugging of software applications;
• Interaction with all levels of the organization to achieve business goals and objectives;
• Applications: Photoshop, ImageReady, Flash, FreeHand, Acrobat, MySQL, PHPMyAdmin, IIS, SQL Server, FTP, MS Office, MS Project, PageMaker, Access. Languages: HTML, JavaScript, PHP, ASP, SQL.

CERTIFICATIONS

Adobe Certified Expert (ACE) Developer in Dreamweaver 8.

EDUCATION

Confidential (San Francisco) - enrolled in Web Design & New Media program toward BFA degree.

Seattle Central Community College - 116 credits towards AAS Degree in Advertising Design. Emphasis: advertising concepts, art direction, graphic design, corporate identity, editorial illustration, typography, package design, and photography.

Tacoma Community College. Emphasis: liberal arts curriculum with courses in perspective, figure drawing, painting, and visual design.

TESTIMONIALS

“Carl has great attention to detail and has also shown that he can be very innovative. He delivered very high quality UI/UX design deliverables on a very timely basis. His performance working as a consultant for ExactTarget proved that he will be a valuable addition to any company.”
Dr. Jason Day, Confidential, ExactTarget

“Carl\'s hard work in UI design, UI/UX prototyping, and heuristic evaluation has helped to ensure the success of the latest release of our enterprise applications.”
Matt Beard, Manager of Product Development, ExactTarget

“Carl’s work as a User Experience Designer for Adesa e-Business has been much appreciated. His excellent and innovative work on information architecture, UI wireframes and prototypes, and client-side development has contributed greatly to the various initiatives of the Company.”
Mason Shewman, Web Design Team Lead,Confidential - Carmel, IN

“Carl is an outstanding designer - able to capture business and user needs in a creative and functional package. I have worked with Carl on large initiatives as well as last-minute requests, and he consistently delivers top-notch results. I trust Carl to understand what I am asking and to interpret my ideas while adding his own professional touch.”
Maria Lombard, e-Business Operations, Confidential - Carmel, IN

“Carl’s knowledge of CSS and various JavaScript libraries proved very useful during the design phase of new web applications at ADESA. He is committed to using web design best practices and to producing quality code, making him an asset to any web design team.”
Justin Noelle, Software Developer, Confidential - Carmel, IN

“Carl was very thorough in his approach, flexible and easy to work with. He effectively managed multiple facets of a complex project across different time zones.”
Ian Bohorquez, Interactive Developer, Confidential - Providence, RI

"We’re impressed with Carl’s strong focus on customer service and his ability to handle the broad range of our needs. Our site now produces valuable sales leads and receives high praise.”
Tom Hilligoss, Owner, Confidential - Chicago, IL

"Carl and his team have done an excellent job in service to our clients - I heartily recommend Unique Synergy as a reliable, skilled resource.”
Edward Hartman, Principal, Confidential - Warsaw, IN

"Carl understands the intricacies of a project before he initiates a project, but more than that, he develops a relationship with a client. If he is willing to take your project, consider yourself in great hands.”
Jeev Trika, Principal, Owner, Confidential - Plymouth, IN