Aem Consultant Resume
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New York, NY
CAREER SUMMARY:
- Substantial experience in owning and managing modules of CMS based Web Products in Finance and E - Commerce domains in an agile environment specially in transforming digital marketing capabilities through migration from legacy platforms to Adobe Experience Cloud.
- Creating roadmaps and designing features for specific modules within financial products.
- Analyzing business needs and mapping functional requirements for the product ideal to the cms platform.
- Owning the deliverables end to end and managing the product modules from conception to release.
- Designing solutions by coordinating with architects and developers to build CMS based templates, components and dialogs for the authors and content marketers.
- Assuring quality by working with testing team to ensure product functionalities are as expected, simple, easy to use and author friendly.
- Experience developing front end using HTML, CSS, Java Script, ASP.NET on CRX-DE Lite and Microsoft Visual Studio and back end using C#, T-SQL and MS SQL Server.
- Creating site structures, managing digital assets and administering seo friendly keywords and tags on Adobe CQ5 and Experience Manager as part of migrations.
- Experience managing projects, creating user stories and planning sprints using Atlassian Jira, Confluence and Microsoft Project in a Scrum based Agile environment.
- Analyzing customer journeys through A/B Testing to enhance conversion rates.
TECHNICAL SKILLS:
Web Technologies: HTML 5, CSS 3, Java Script, ASP.NET 4.5
Languages: C#, Java
Project Management: Jira, Confluence, MS Project
Database: MS SQL Server, T-SQL
IDE: MS Visual Studio 2013, CRX-DE Lite
Reporting and Analytics Tools: IBM SPSS, Adobe Site Catalyst
CMS: Adobe CQ5, Adobe Experience Manager, DAM, Drupal, Teamsite
PROFESSIONAL EXPERIENCE:
AEM Consultant
Confidential, New York, NY
Responsibilities:
- Coordinated with Content Strategy, Creative Production, Design and Editorial teams to define the features of the portal.
- Worked with remote Technology, QA and Admin teams to build the components and templates for Articles, Writer Bios and Disclosure pages for authors to build those webpages.
- Improved the time to market abilities with a much simpler, faster and efficient content authoring process. Enhanced asset management capabilities by building more comprehensive functionalities within Digital Assets Manager.
- Trained and led the content authoring team on following the best practices involved in the production process on the platform.
- Integrated the product with Adobe Analytics Omniture Site Catalyst to help marketing content strategy team with database driven decision making.
AEM Coordinator
Confidential, New York, NY
Responsibilities:
- Defined the strategy for Content Migration, Designed the AEM based Web CMS platform for Confidential Business Solutions.
- Defined Project Scope, Planned and prioritized resources, prepared project schedules based on client’s needs.
- Coordinated with design and technology partners for building wire frames, developing templates and components for Business Solution Landing Pages, Product Category Pages and Product Detail Pages.
- Improved the UX/UI to enhance the overall look and feel of the website. Designed innovative filtering components for better customer product search experience.
- Integrated the product with Adobe Campaign for creation of campaign newsletters.
Assistant Manager
Confidential
Responsibilities:
- Coordinated with Marketing Managers in Head and Zonal offices to understand the strategy for the divisional office.
- Worked with design and technology teams to create modules and themes suitable to the different content like agriculture, animal husbandry, small scale industries etc.,
- Improved disbursal of secured and unsecured loans by better and timely marketing of priority lending schemes on web and email newsletters.
- Enhanced Open rates and Click to Open rates by building a better digital experience to customers.
Analyst
Confidential
Responsibilities:
- Brainstorming sessions with Confidential 's Digital team to understand the goals.
- Mapped the business requirements to functional ones suitable to AdobeCQ5.
- Coordinating with designers, developers and testers to build mockups, templates and components based on the use cases.
- Created better user experience by building different types of loan calculators for product comparison, resulting in improved conversion rates and in turn better sales.
- Integrated Adobe CQ5 with Adobe Analytics Site Catalyst to better understand the customer behavior.
