PROFESSIONAL SUMMARY:

• User Experience Practitioner: Delivering Delightful User - Empowered Solutions.
• To create a delightful Customer Experience for a mobile app, e-commerce, responsive web or internal app project, you need someone who can:
• Think strategically, while keeping the tactical in view
• Elicit and elaborate the user stories, needs and goals of the Business/Product Management
• Systematically research the user’s needs through polling, card sorts, ethnographic user interviews, SME interviews, whiteboard sketch sessions, usability sessions, etc.
• Guide and collaborate with the Agile team stakeholders with holistic user-centered design best practices and thought leadership
• Define the customer experience with personas, taxonomies, user needs matrixes, storyboards, process flows, user stories, information architecture, wireframes, heuristics, UI visual design direction, prototypes, mockups, style guides & supporting documentation
• Effectively communicate the needs and requirements of the Business/Product Management, to IT, Creative & Development teams
• Collaborate closely in an Agile/Scrum environment with Definition and Delivery teams to ensure that the big picture and desired user experience is delivered as promised
• A Customer Experience designer and architect, interaction designer, usability analyst, information architect, UI designer and business analyst, communicating fluently in the strategic, conceptual and technical domains for user-centered design (UCD) that has an eye for visual design around usability. Experienced development and creation of IA documents such as wireframes, customer journey maps, user stories, personas, and other user-centric documentation
• Senior UX/UX Multidisciplinary Designer with experience in creation, design and implementation of graphical user interfaces, design team management, marketing, product, digital media, print materials, and wireframes.
• Results-oriented individual skilled in assessing requirements, determining priorities, and analyzing a course of action.
• Dedicated professional who produces cutting edge design, while maintaining peak efficiency and always striving to successfully exceed the clients’ goals.
• Proficient in Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Flash, Dreamweaver, Captivate), Microsoft Word, PowerPoint, Storyline, Sketch, Omnigraffle, Balsalmiq, Invision and iBooks Author. Working knowledge of HTML, CSS and JavaScript.
• Additional qualifications include strong interpersonal, project management and collaboration skills that interface easily with all levels of management, co-workers and clientele.
• Senior front and back end developer + UI/UX Interactive Creative Designer, skilled in all areas of presentation layer web development and pixel perfect rendering. 15+ years of experience designing and building dynamic user interfaces for small and enterprise-scale applications, architecting large CSS/HTML solutions, managing teams of 4-8 members, providing estimates and scoping, recruitment. Frameworks, templates, and scripting languages include Python, .NET, JavaScript frameworks/libraries, Ruby on Rails, Flex/ActionScript, JSP/Velocity/Freemarker, PHP/WordPress, XSLT, and GWT. Adept at responsive web techniques, HTML5, CSS3, AJAX development, progressive enhancement/graceful degradation, and mobile web development.
• Have maintained and developed backend databases, using: MySQL, SQLite, PostgreSQL, Microsoft SQL Server, and Alchemy in addition to maintaining and developing front-end web applications using PHP/HTML
• Experienced in both proprietary and open source applications - participating in the development of many open source applications

SOFTWARE:

• Adobe CC 2015 Master Collection
• Adobe Creative Suite 6.0
• OmniGraffle
• Axure iRise
• Wireframes
• PHP MyAdmin
• WordPress
• Drupal
• CMSs
• Flash
• MySQL
• Photoshop
• Prototypes
• Action Script 3.0
• Bootstrap
• JQuery
• JavaScript
• AJAX
• PHP
• Illustrator
• Camtasia Suite
• CSS 3
• HTML5
• XML
• Balsamic
• Microsoft Office 2013
• Visio
• MS Project
• .Net

KEY USER EXPERIENCE SKILLS:

• User experience strategy & evangelism
• Advanced Axure RP skills for Rapid Wireframes & Prototyping
• Responsive Web Design(RWD)
• Ethnographic interviews
• User-centered Design
• Persona development
• Wireframe development
• Capturing the Voice Of the Customer
• User needs matrix
• User experience best practices
• Holistic Approach to User Experience
• Creative development
• User story development
• UX for SalesForce.com
• Style guide development
• Define standard UX conventions
• Stakeholder communication
• Copywriting for the web
• Information Architecture
• Client & user workshops
• Taxonomy Development
• UX Lead
• Workflow Process Documentation
• User group discovery
• Usability Engineering
• UX Best Practices Application
• Agile/SCRUM
• Interaction Design
• SAP CRM via HTML5
• Card sorting
• Usability Design & Testing
• Customer Journey Maps
• Heuristic Evaluation
• Collaboration with Creative and IT
• User interviews & task analysis
• Card-sorting Exercises
• Requirements Gathering and Documentation
• Interviewing SME for content & business rules development
• HP QC
• Visio
• Executive Presentation Development
• B2C & B2B marketing & advertising
• Visual Studio, TFS Source Control
• Photoshop
• User story development
• Application & IT-related deliverables
• Excel
• Clarity
• Use case development
• Technical linguistics
• CMS
• Axure
• Measurement and Analytics
• UAT activities
• Mantis
• Bugzilla
• CMS coordination & integration
• Project Management
• Agile
• UAT
• Google Analytics
• Metrics Requirements Gathering
• Content Matrix
• Omniture

WORK EXPERIENCE:

Confidential, Long Island City, New York

Senior UI/UX & Graphics Designer

Responsibilities:

• Establish UX design as the first stage of all Web and mobile application developments, instituting a user-centered design (UCD) approach.
• Lead UX design on ground-breaking mobile applications that redefined the market landscape. Displaced competitors by remaining ahead of the curve in anticipating user needs; delivered interactive device apps that helped capture the #1 market position.
• Develop user personas and scenarios in order to enhance functionality and usability for key audiences.
• Design an engaging online community with an experience modeled after leading-edge content and community sites, combining social interactivity with e-commerce conversion.
• Responsible for creating and maintaining the overall user interface look-and-feel and collaborating with other web/application developers.
• Demonstrating a thorough understanding of the systems development life cycle, strong planning, effective human relationship and this opportunity lets me think creatively.
• Responsible for writing and disseminating site style standards and guides based industry standards.
• Technologies currently working in are: .NET (ASP.NET, VB.NET or C#), JavaScript, CSS, HTML, JQuery, Fireworks, Photoshop, Dreamweaver, Flash, Visio.
• Web and mobile application development user interface standards, cross-browser compatibility issues and solutions.
• Write and maintain detailed specification documentation supporting UI designs and present UI designs and concepts to stakeholders.
• Integrate social media and other content, along with e-commerce and related services, throughout the user experience.
• Design the user experience for a revamped company name user "dashboard" and new "Explore" content discovery feature.
• Collaborating with product management and engineering to define and implement innovative solutions for the product direction, visuals and experience
• Executing all visual design stages from concept to final hand-off to engineering
• Conceptualizing original ideas that bring simplicity and user friendliness to complex design roadblocks
• Creating wireframes, storyboards, user flows, process flows and site maps to effectively communicate interaction and design ideas
• Presenting and defending designs and key milestone deliverables to peers and executive level stakeholders
• Conducting user research and evaluate user feedback
• Establishing and promoting design guidelines, best practices and standards
• Visual design activities with sensitivity to user-system interaction
• Solid experience in creating wireframes, storyboards, user flows, process flows and site maps
• Heavy usage of HTML5, CSS3, Dreamweaver, JavaScript, JQuery, AngularJS, BootStrap
• Up-to-date with the latest UI trends, techniques, and technologies

Confidential, Flushing NY

Senior UI/UX Designer

Responsibilities:

• Collaborating with product management and engineering to define and implement innovative solutions for the product direction, visuals and experience
• Executing all visual design stages from concept to final hand-off to engineering
• Conceptualizing original ideas that bring simplicity and user friendliness to complex design roadblocks
• Creating wireframes, storyboards, user flows, process flows and site maps to effectively communicate interaction and design ideas
• Presenting and defending designs and key milestone deliverables to peers and executive level stakeholders
• Conducting user research and evaluate user feedback
• Establishing and promoting design guidelines, best practices and standards
• Visual design activities with sensitivity to user-system interaction
• Solid experience in creating wireframes, storyboards, user flows, process flows and site maps
• Heavy usage of HTML5, CSS3, Dreamweaver, JavaScript, JQuery, AngularJS, BootStrap
• Up-to-date with the latest UI trends, techniques, and technologies

Confidential, NYC NY

Senior UX Designer

Responsibilities:

• Involved in both visual and functional UI design.
• Creating functional user interface designs.
• Strong artistic vision in the project and communicating it.
• Determine to do what's best for the user, product and brand even when it doesn't align with personal style or preference.
• User Experience/Interaction Design and prototyping.
• Created concept models, heuristic reviews, strategy documentation, concept models, ecosystem maps, sitemaps, process flows, sketches, wireframes, prototypes, and detailed specifications for mobile/tablet and social applications. Worked in both waterfall and agile methods on a variety of web interfaces including desktop, mobile, and tablet. Led interaction design for responsive websites, mobile apps, and complex, large-scale websites.
• Conducted stakeholder interviews and both remote & in-person user interviews and usability tests. Created click-throughs and prototypes for web and mobile/tablet for use during tests. Synthesized and compiled findings to inform UX strategy. Drove user research and synthesis on multiple projects: created personas and scenarios, led affinity diagramming sessions, created clickable prototypes for testing, led remote and in-person test sessions, and advocated for changes based on test findings.
• Worked closely with visual, copy, production and programming team members to create intuitive, delightful user experiences. Loved every minute of it.

Skills: Visual and interface design, Adobe Creative Suite, especially Photoshop and Illustrator, Justinmind, Axure, Balsamiq, Omnigraffle

Confidential, Rockville Center, NY

UI/UX Web Designer-Developer / Graphic Designer / Art Director

Responsibilities:

• Wire-framing and rapid proto-typing experience with tools such as Axure, Balsamic, Photoshop, Fireworks, etc.
• Projects completed in a team oriented, agile environment using third party software to navigate sprints and milestones.
• Build responsive web sites using media queries composed through Adobe DreamWeaver to insure maximum use of best-practices coding and compliance with current W3C standards.
• Have highly developed and refined skills in digital graphic design and art direction.
• User research: Gathering user data via Google Analytics and cross-referencing with data acquired from user surveys conducted by client, agency or focus-group research contractor.
• Client-facing meetings regularly taken to determine which most efficient UX/UI methodologies need to be engaged for maximum ROI.
• Design marketing slicks, magazine ads, brochures, and infographics.
• Design responsive and column layout emails, landing pages, trade show booths.
• Design retail websites using ecommerce platforms.
• Designs and produces art and copy layouts for material to be presented by visual communications media, such as brochures, emails, flyers, catalogs, technical manuals, print advertising, promotional materials, Flash banner ads.
• Designs media in a wide variety of styles that correspond to the client’s needs.
• Designed presentations/posters/covers in Quark, Photoshop, and PowerPoint.
• Worked in fast-paced environment with team of ~15 on contract basis.
• Assisted on web team with contributions in Illustrator, Photoshop, and Flash.
• Created ratings reports and monthly, quarterly, and weekly ratings lists.
• Coordinated and tracked activity on lists among analysts/production associates/printer.
• Drew illustrations for logos, Web pages, and presentations.
• Designed color PowerPoint presentations for external clients.
• Assisted on web team with contributions in Illustrator, Photoshop, and Flash.
• Brainstormed ideas/created illustrations for logos, whitepapers, ads, interactive media, and presentations using Illustrator, Flash/ActionScript, PowerPoint, Word, and Photoshop within brand guidelines.
• Created Flash/ActionScript presentations and indexing.
• Trained colleagues in use of Adobe and Microsoft software.
• Partnering with development team, designed new corporate website with improved user experience on tight timeline, resulting in significant lead generation, later updated side with new user library and to be responsive/mobile-friendly.
• Assisted team of project managers, architects and engineers in Geospatial projects, and graphic designers with user-friendliness specifications. Bing Maps.
• Daily business validation testing of various applications with pass or fail metrics to QA team.
• Entered bugs and enhancement requests to multiple development teams in
• Team Foundation Studio.
• Assist with Machine Learning development by providing evidence and algorithm validation.
• Participate in and Perform Quality Assurance and Quality Control on Production runs.
• Assist in Standard Operating Procedure documentation.
• Work in a large team environment to produce content.
• Participate in training new staff. Vector Illustration and text
• Manage & participate in the creation of powerful, effective UI/UX web / digital graphic designs.
• These items include: Wireframes, Interactive/Motion Graphics, SEO, JavaScript Applications, Site Maps, Storyboards, Dynamic / Scalable / Interactive / Data-Driven/Media-Rich Web Sites & their Visual Assets.
• Interface with staff, suppliers, vendors, coders, photographers and clients to insure the proper completion of agency projects.

JavaScript Frameworks: D3.js, jQuery, jQuery UI, MongoDB, Express & NodeJS, AngularJS and JavaScript.

Confidential, NY, New York

Art Director / Graphic Designer

Responsibilities:

• Created the type of award winning promotions that routinely and dramatically enhanced business revenues.
• Supervision of a driven and dynamic creative team whose output included Direct Mail Advertising, Corporate Print communications, Print Advertising, Newsletters and Point of Sale Displays.
• Coordinated the work of 3-5 Agency personnel, creative and service vendors. Trafficked work within very tight deadlines. Copywriter.
• UX evangelism and UX education presentations across the enterprise
• Usability analysis and solution development
• Customer journey maps
• Collaborated closely with Product Management
• Ecommerce workflow analysis and recommendations
• Customer experience strategy, planning and development
• Valuation of UX activities to define business value delivered
• Interaction Design and wireframes/prototype development for existing product experience redesign and improvement
• Worked across all departments of enterprise: Product Management, Operations, Technology, Sales, Finance and CEO/Strategy
• Demonstrated high aptitude for team collaboration and open communication
• Agile development environment
• Wireframe and prototype and workflow diagram development in Axure RP for applications for desktop, tablet and mobile platforms
• Excelled at providing highly analytical and highly creative ideas to a Product Mgmt and Technology
• Proven problem-solving skills and independent self-direction
• Business process analysis that involve multiple systems
• Layout and comps for UI
• Worked closely with Creative, Media and Account Services to provide guidance and ideas in the planning and development stage that would offer creative solutions to production challenges
• Conducted the management of wireframe & Information Architecture process, while ensuring client acceptance of wireframes.
• Deliverables management for consumer and secure web site, back-end development, Flash and multimedia development, development/deployment and site functionality
• Project management for complete SDLC for web-delivered e-commerce applications, including planning, estimating and project health forecasting using MS Project.
• Flash and multimedia estimating, scoping and deliverables management for gaming application
• Applied Agile/Waterfall Project Management Life Cycle methodologies
• Requirements gathering, discovery and development and database deliverables management for SDLC Java-based application development projects and Oracle-based site management

Skills: Visual and interface design, Adobe Creative Suite, especially Photoshop and Illustrator, Justinmind, Axure, Balsamiq, Omnigraffle