SUMMARY:

• I am a "jack of all trades" in the web development arena with over 25 years experience in marketing writing, graphic arts, content management, and web design.
• I have conceptualized, designed and managed brochure - , portal-, blog-, and storefront-type web sites for both non-profit and for profit organizations.
• I have also performed Internet research and implementation of new hosting for my clients.
• I am most interested in Open Source software solutions and have become an expert in Joomla content management system because it offers the users and not just the "techies" access to the web.
• I have managed large content management projects often serving as the liaison between the content providers, artists, and the IT department.
• I feel most comfortable in small companies or non-profits where my proactive approach is most accepted.

TECHNICAL SKILLS:

CMSs: Open Source content management system design, installation and configuration including Joomla and WordPress. Some work as a user of Drupal.

SEO: Search Engine Optimization and keyword analysis of CMS.

Themes and Templates: template customization using tableless CSS, HTML, javascript and PHP

Adobe Creative Web Suite: Dreamweaver and Fireworks web design and management software, Photoshop and Acrobat

Graphics: Creation of interactive banner advertisements, mastheads, buttons, and badges

Writing: Blogging and writing articles on Internet topics for e-zines and blogs. Writing and publishing 10 books on Macintosh computing and the Internet.

Content Strategy: including using Google Analytics to track content usability as well as research, organization, and collection of appropriate content for websites.

Web hosting: setup and management using CPanel, VDeck, or other control panels

Content management: using a Document repository including creation and management with Alfresco. XML and HTML file conversions associated with OmniGraphel.

Social networking: and social media implementation including using the Facebook API in building Facebook apps for websites as well as add-ons for Facebook pages using ShortStack templates. Setting up Twitter integration via its API Keys.

Email newsletter: creation and management using MailChimp, AWeber, Constant Contact, and iContact services

Donation management: and fundraising using ClickandPledge.com

ECommerce Systems: Magento, Avactis and OSCommerce (CRELoaded, OSMax, and Standard) Open Source store front installation, configuration, and maintenance

Forums: Simple Machines Forum (SMF) installation and maintenance

Photo Galleries: Gallery 2 and Coppermine photo gallery software

PROFESSIONAL EXPERIENCE:

Confidential, Potomac, MD

Freelance Web Designer/Content Manager

Responsibilities:

• Design and creation of over 40 dynamic websites using Joomla or WordPress.
• Social Media marketing and integration that includes construction and management of strong and growing Facebook presence as well as Twitter recognition.
• SEO and SEF preparation for each site leading to high page ranking on Google and Bing.
• Author of over 10 award-winning computer books on Macintosh computing and the Internet for O’Reilly & Associates, Peachpit Press, New Riders, Hayden Books, and Sams. Published 10 blogs for Freelance Switch on various topics including fair use and copyright issues.

Confidential, Bethesda, MD

Web Content Manager

Responsibilities:

• Responsible for coordinating the collection, editing, and tagging of medical information in support of a new interactive online wellness application for a small startup healthcare informatics company. Coordinated and maintained the liaison between professionals who created the information and the IT department who were creating this Flash-based program. Designed, created, and maintained the corporate website. Created, implemented and maintained content in Alfresco. Due to the economy, the company closed its operations in November 2008.

Confidential, Rockville, MD

Lead Web Developer

Responsibilities:

• Responsible for developing corporate and Federal websites in support of clinical informatics systems developed and maintained by Confidential, Confidential . Responsible for analysis of current sites, re-design or proposal development for new sites, prototyping, coding and design of layouts, customizing and configuring Open Source content management systems, content writing, and testing.

Confidential, Rockville, MD

Managing Editor/Webmaster/PR Associate

Responsibilities:

• Managing editor of a monthly four-color newspaper with circulation of 16,000. Responsible for content collection, editing, design and layout management and publication. Also responsible for the planning, information collection, and editing of a bi-annual program guide. Webmaster of with responsibility for re-design, layout and content management. Took the website from almost no Internet presence to one that gets over 3,000 hits per day. PR Associate responsible for the writing and distribution of press releases and calendar materials to support over 2,000 JCC programs.

Confidential, Rockville, MD

SEO and Marketing Specialist

Responsibilities:

• Analyze pages of existing WordPress-based websites and apply best SEO practices including keyword analysis, title creation, and other optimizations for search engine page ranking. Mailing list scrubbing, Twitter and Facebook post writing and planning.