SUMMARY:

• Results - driven UX/UI Design Architect with extensive experience in business strategy, marketing initiatives and user-centered design, seeking to build human relationships, improve usability experiences, and leverage my UI expertise. I possess a proven track record for leading and mentoring creative teams, am an experienced presenter that perfects user interactions that help drive business goals. I am responsible for managing the functionality quality control throughout the development life cycle, maintaining focus on customer objectives, and usability structures. Other strengths include a strong marketing background, and other lead generation programs. Have strong organizational skills, an exemplary work ethic, and the ability to respond to the challenges of merging business, technology with the UX process.
• Lead UXA efforts for a dynamic web application that targeted and automated promotional campaigns to its customer base of more than 110 million subscribers. The result was an additional $125 million in annual revenue and streamlined a complex management system.
• Instrumental in the development of UX specifications for new interactive customer portal and web products that launched 5.3 million dollars in advertising revenue in its first year of deployment across 50 Television stations in 27 markets.
• Architected and designed multi-tenant corporate brand applications, Content Management Systems, E-commerce sites for desktop and mobile platforms including usability task flows, use case profiles and persona development, customer journey maps, use cases, site maps and wireframe prototypes from concept to delivery.
• Persona development of real-world customer segments so that solution-based applications can address usability requirements that solve existing or anticipate user-centered design problems.
• Set brand and creative vision as well as championed user centered design and Human Factor methodologies and strategies throughout the entire creative and development process.
• Implementation of information architecture best practices, site flow diagrams, copywriting, UX and creative direction, usability and human factors expert across multiple projects.
• Reviews and directs all user experience assets and deliverables prior to public distribution.
• Possess a strong aesthetic sense and intuitive understanding of brand integrity, global insight and lead generation communications and promotions.
• Provided art direction, education and creative vision on behalf of the user to design and development teams, reducing learning curve, resolving conflicts, team building, and performance evaluation and mentoring while ensuring team unity.
• Demonstrated knowledge and experience with current design and industry trends required for leading UI strategies and tactics.
• Knowledge of usability lab testing techniques, market trend analytics and facilitate KPI recommendations.
• Experienced in creating sales and marketing collateral/support materials that facilitate sales and marketing campaigns.

TECHNICAL SKILLS:

• Axure
• Balsamiq iRise
• Omnigraffle
• Visio
• Wireframe Sketcher
• Adobe Creative Cloud: PhotoShop
• Illustrator
• Dreamweaver
• InDesign
• Flash
• Captivate
• LucidChart
• Microsoft Office Suite
• JIRA
• Agile SDLC
• Mac and PC operating systems familiarity with HTML5
• CSS3
• XML
• AJAX
• .NET
• JQuery
• Axure and JavaScript technologies.

PROFESSIONAL EXPERIENCE:

Confidential

Sr. UX/UI Architect/Designer

Responsibilities:

• Gathered research analysis and documented functional requirements for B2B/B2C online application
• Developed storyboards, user flows, process flows, and site maps to effectively communicate interaction and design concepts
• Analyzed business needs and produced detailed wireframes that meet strategic objectives
• Optimized information architecture to promote usability, while accommodating technical needs and feasibility constraints
• Worked closely with management team to optimize UI/UX for product website and landing pages.

Confidential

Sr. UX Architect/Designer assigned to ADT Security

Responsibilities:

• Hands-on development of workflows, wireframes, mockups, and prototypes
• Applied best practices for mobile optimization across desktop, responsive and native apps
• Created low/high fidelity wireframe designs and presented to team and internal business partners

Confidential

Sr. UX Architect assigned to Rexel

Responsibilities:

• Worked closely with Product Owners, Business Analysts, Designers, System Architects, and onshore/offshore Developers to prototype user experiences for customers using Axure as the primary wire-framing tool.
• Provided rationale, research and user data to ensure that UX best practices, latest usability trends and customer business needs are met within a Hybris E-commerce platform in an Agile product development environment.
• Participated in daily Developer and Product Owner grooming discussions to define business requirements, acceptance criteria and prioritized user journeys.
• Designed customer facing, web-based and mobile products using applied knowledge of responsive web design and Web accessibility standards & guidelines.

Confidential

UX Architect Lead assigned to Citibank

Responsibilities:

• Interpret target audience needs, tasks, and goals and translate them into smart, innovative solutions in adherence to stringent banking compliance and regulatory standards
• Created user experience and information architecture standards for marketing and servicing products for multi-channel delivery
• Defined functionality, navigation, and interaction models through interactive wireframes, site-maps, use cases, creative strategy briefs and functional requirements documentation
• Worked closely with account product managers, marketing, brand, and design teams to translate business requirements into meaningful user experiences
• Participated in immersive user research, concept testing, usability testing, analytics and thought leadership reviews

Confidential

Sr. UX Architect, assigned to Verizon

Responsibilities:

• Lead usability research and analysis testing documentation, customer journeys, and site maps
• Created low/high fidelity wireframe designs and presented to team and internal business partners
• Planned and strategized use cases and visual diagrams for web, mobile, Android and iOS devices

Confidential

Sr. UX Architect/Designer-Contract

Responsibilities:

• Created and designed user-interfaces, navigation flow, imagery and iconography, to determine and establish usability best practices for client’s medical record management system.
• Created front-end high-fidelity prototypes using HTML5 and CSS3 for B2B web portal design that allows partners and merchants to locate products, place online orders, and upload documents and view transaction reports.

Confidential

Sr. UX Architect/Designer

Responsibilities:

• Created and designed solution-based software and mobile applications and user-interfaces, imagery and iconography, Style Guide content writing and technical documentation, wireframe prototypes, diagrams, IA maps, developed user personas, implementing UX methodologies and best practices.
• Use Case and Persona development in order to establish customer segments in which to target specific marketing offers based on past behavior and business criteria in order to provide reusable policy templates for over one million pre-paid phone subscribers.
• Worked with design and development teams in a fast-paced Agile environment adhering to software development life-cycle processes from concept to delivery, maintenance and updates.
• Implemented and established user-centered design methodologies and best practices into the development life cycle, pioneering a five-step approach for integrating UX into the Scrum process.
• Communicated and facilitated presentations regarding human factors and user interface design principles, ideas and solutions to business partners and project teams.
• Developed usability requirements gathering and interpretation, contextual inquiries, task scenarios, rapid low and high fidelity prototyping for web, iOS and Android apps, cognitive walk-throughs, usability evaluations, front-end development and documenting customer experience responses.
• Gathered and analyzed customer data and user analytics to understand and interpret user needs, solve problems and achieve measured goals.
• Designed and developed usability testing, A/B and Multivariate test plans, interviews and surveys, and provided recommendations based on test results.
• Participated in all phases of the design process across multiple projects simultaneously including front-end development using HTML5, CSS3, JavaScript and Adobe Creative Suite.
• Evaluated marketing, branding and legal considerations that maintained corporate guidance, loyalty and consistency.

Confidential, Irving, Texas

Creative Director, New Media

Responsibilities:

• Converted and marketed web sites to revenue-generating community portal sites designing Content Management Systems for all Nexstar television markets presenting branding initiatives to internal and external clients, GMs, Sales Managers, Production Managers, News Directors, Marketing and New Media Managers.
• Inspired and collaborated with development teams to create engaging user experiences for the consumer across multiple deliverables and accountable for weekly status reporting of project updates.
• Ensured quality, testing, documentation, consistency and collaboration between Design, Content and Senior Management as well as external presentations to brand marketing and advertising professionals.
• Worked and negotiated with third party vendors to achieve cost-effective and timely results, establishing delivery schedules, ad metrics, web tracking, reviews, application testing and documentation.
• Supervised application training and education throughout all markets on multiple application deliverables.

Confidential, Irving, Texas

Sr. Instructional/UI Designer - Contract

Responsibilities:

• Contributed to the overall user experience of the product applying user-centered design processes to develop high quality user-flows, documentation, and end-to-end experiences.
• Authored online blended learning initiatives for web-based training (WBT) course integrating Information Mapping, Flash, Captivate, Visio, MS Office suite, HTML, XML, CSS, and JavaScript.
• Provided art direction to designers on multimedia projects, writing Creative Design specifications for development, delivered Status Reports and Business case documents to upper management and clients.
• Wrote original content and created original illustrations, posters and icons for online E-learning course of Confidential &T products, schematics and training scenarios.

Confidential, Irving, Texas

Sr. User Experience Designer

Responsibilities:

• Successfully produced and gave conceptual presentations, design rationale, and functionality enhancements to departmental Managers and clients that improve product and process quality.
• Generated Status Reports for ongoing projects as well as assisting in the planning of deliverables to meet milestones, usability testing schedules, and budget estimations.
• Managed development teams to execute conceptual product mock-ups and custom simulations that track Agent productivity working in a call center environment.
• Developed Task Analyses documents, Use Cases, Functional Specifications documents, screen flow wire frames, design briefs and guidelines within a formal software development environment.

Confidential, Dallas, Texas

Business Analyst/Creative Director

Responsibilities:

• Fostered relationships with customers, and upper management ensuring the details of schedules, graphic approvals and deadline streams were in line with target audience needs on a consistent basis.
• Steward for advocating brand integrity throughout multiple arena events such as concerts & professional games.
• Interfaced with clients making presentations, developed statements of work to ascertain client needs resolving issues that help them better understand the creative process.
• Created cost savings business case studies for Customer Portals to be used for online ticket purchases and Print Confidential Home functionality.
• Developed the web site look and feel, new brand strategies with regards to e-commerce marketing, email/e-newsletters, merchandising products, and online shopping experiences resulting in increased revenues.
• Managed production team throughout the development process while corroborating with outside vendors converting market research into qualitative results between design, scheduling and budget constraints.
• Kiosk development and design using FlashMX 2004 Pro producing increased traffic and visibility.

Confidential, Irving, Texas

Lead Web Designer/Brand Consultant

Responsibilities:

• Designed promotional brand concepts for Verizon products, print collateral, product branding campaigns, gaming promotions, project management, web maintenance, and alignment with team leads advising what fits into the corporate brand.
• Resolved end-user issues and developed creative solutions that directly mapped to their needs leveraging my expertise in content flow, page layout, creative prototyping, usability testing, and graphic production.
• Authored and developed the Design Style Guide and Creative Briefs for the site and mapped its overall content and architecture ensuring the protection of usability strategy, and brand integrity.

Confidential, Addison, Texas

Sr. Art Director/UI Consultant

Responsibilities:

• Led and generated new ways of planning, organizing and managing projects and people while implementing process improvements of day-to-day project development.
• Web Consulting engagements including travel to corporate offices in Boston, client site presentations and training of B-to-B and B-to-C e-commerce solutions. Received accreditation for completing advanced Flash training course.

Confidential, Carrollton, Texas

Creative Services Manager

Responsibilities:

• Worked collaboratively with the President and Vice-President of Marketing, instructional designers, and external vendors to maintain, forecast plan, prepare departmental budgets, implement brand marketing strategies, and the overall “look and feel” of internal web and external web projects.
• Worked directly with clients such as ABN-Amro, John Deere, Aetna, Frito-Lay, Anheuser Busch, Confidential Chrysler, Ford, Netscape, Federal Express, and more.
• Generated ads for web and print, direct mail, trade show booth design, merchandising of product graphics, retail catalogs, capability brochures, packaging, and POP.

Confidential, Dallas, Texas

Art Director/Graphic Designer

Responsibilities:

• Expert knowledge of offset printing environment and packaging achieving award winning print product and marketing media.
• Provided art direction for photography sessions and press proofs for marketing and business collateral.

Confidential, Dallas, Texas

Art Director/Graphic Designer

Responsibilities:

• Produced graphic design, mechanical and desktop layout, web, print, packaging, ad, logo design, storyboarding and brochure design. Provided art direction of photography sessions, and illustration of client projects as well as internal print materials.

Confidential, Commerce, Texas

Adjunct Art Instructor/Freelance

Responsibilities:

• Held instruction classes in advertising illustration and the history of design and illustration as a medium in advertising as well as hands-on experience in working with budgets and deadlines. As a student, worked through college as a Graphic Designer in the Creative Services Department.