SUMMARY:

• Over 20 years' experience managing, publishing, marketing, writing and editing web content and customer - facing collateral for high-traffic B2B and B2C sites
• Extensive background in creating successful original website and content ideas
• Over 15 years’ experience as product manager for external and internal web sites and portals
• Hands-on experience as Lead Programmer, Product Manager and Project Manager
• Supervision experience on a staff of 12
• Proven track record of meeting and exceeding metric goals
• Certified Agile Product Manager

TECHNICAL SKILLS:

Language/Technologies: HTML, XML, CSS

Applications: Documentum, Photoshop, Adobe Acrobat, Quark, Microsoft Office, HomeSite, Dreamweaver, Percussion, Perforce, Interwoven, Alfresco, FatWire (Oracle WebCenter), Sharepoint, Marketo, ExactTarget, JIRA, HP Application Lifecycle Management, Adobe Omniture, Adobe CQ6/Adobe Experience Manager

PROFESSIONAL EXPERIENCE:

Confidential, Cupertino, CA

Website Manager

Responsibilities:

• Managed immersive digital assets for jobs. Confidential .com (40 countries, 25 languages)
• Led implementation and deployment of all site updates, including content/localization, country expansions, and redesigns in a non-CMS environment (manual HTML production)
• Delivered comprehensive analytics reporting to key stakeholders in Human Resources and Recruiting organizations
• Created and managed requirements documentation for CMS and analytics applications
• Rebuilt, published and managed all site assets in the CMS once the application was launched
• Collaborated with IT organization to gather and prioritize project requirements, deliver project plans and status to business stakeholders, through project completion
• Responsible for web production internal and external resource allocation and planning
• Led UAT initiatives for feature enhancement implementations after participating in efforts leading to QA certification

Confidential, Foster City, CA

Manager, Global Content Strategy

Responsibilities:

• Created, edited and published content for implementation on Confidential Customer, Marketplace, Exchange, and Service Provider portal collateral UI, user documentation and email templates
• Product manager, responsible for partner/reseller portal product roadmap & planning, delivering business requirements, defining user stories, coordinating efforts between business stakeholders & development teams, leading UAT for quarterly releases and managing/prioritizing product backlog for future implementations in Agile environment.
• Managed localization, translation and implementation processes for all content releases across all global regions
• Delivered content strategy for internal and external Marketing campaign collateral (electronic and printed)
• Project lead for all eLearning and video campaign programs across global regions
• Managed all content service vendors, including technical writers, translation services, eLearning designers and video producers
• Led and managed content team individual contributors and resources for all assigned content initiatives

Confidential, San Jose, CA

Senior Content Strategist

Responsibilities:

• Created and edited content and messaging for implementation on several Confidential user interfaces, including Confidential Motors, Confidential Resolutions and Confidential Giving Works
• Developed content strategies for several Confidential initiatives, including resolution workflows, General Motors’ co-branded partnership sites, new car purchasing interface, auto parts and accessories selling/buying materials, certified pre-owned showroom microsite and local markets
• Wrote content for ongoing direct marketing email campaigns and customer communications
• Managed HTML and XML update request queues for Confidential Motors
• UED project lead for site and U/I improvements on a wide variety of customer-facing interfaces within Confidential and Confidential Motors; collaborated with product development teams on building these interfaces and migrating them to the live site
• Developed content strategy for Confidential France’s local classified pilot program

Confidential, Redwood City, CA

Consultant: Web Manager

Responsibilities:

• Provided marketing strategy and UED direction for local business and university websites
• Edited, published and performed quality assurance on confidential and embargoed HTML content on customer websites in a timely and efficient manner

Confidential, Redwood City, CA

Consultant: Content Manager

Responsibilities:

• Formulated content strategy for consumer web-based product launch
• Created, edited and published content appearing on support.com via Interwoven applications
• Managed beta content, workflow and design testing and launches

Confidential, Concord, CA

Web Channel Manager

Responsibilities:

• Managed all online content, messaging and user interface for corporate wholesale, retail, intranet and niche product sites
• Managed all web vendors (designers, hosting services, developers, etc.) contracted by First NLC
• Created, published and distributed all corporate email communications via Exact Target broadcasting application. Delivery, open and click-through rates were consistently well above industry standards
• Project manager for retail site (thelendingcenter.com) rebuild, including architecture redesign, CMS implementation and several application and tool upgrades
• Doubled the amount of leads generated on retail site within three months via search engine optimization and AdWord campaigns

Confidential, Foster City, CA

Program Manager

Responsibilities:

• Managed content updating projects for Visa Online, a business-to-business website designed for Visa merchants, issuers, acquirers and members
• Coordinated content publishing and marketing efforts between in-house content owners and a wide variety of third-party agencies while ensuring adherence to strict brand guidelines
• Developed and initiated several best practice processes and procedures to improve the overall user experience and workflow to the site

Confidential, San Jose, CA

Online Marketing Manager

Responsibilities:

• Managed the web channel group, responsible for all day-to-day updates, marketing strategies and long-term improvements on both the corporate and intranet sites
• Implemented new site design templates into Percussion CMS
• Managed and published all content and materials appearing on corporate website
• Managed project to rebuild the company's intranet site
• Installed search engine optimization best practices and procedures on the wholesale site, increasing organic search results and visits

Confidential, Sunnyvale, CA

Consultant: Project Manager

Responsibilities:

• Managed, scheduled and published content appearing on corporate web site (hyperion.com) as well as international subsidiary sites
• Project lead for company website as new publishing system and templates were introduced
• Collaborated with marketing team to develop, implement and improve corporate web strategies

Confidential, Mountain View, CA

Web Manager

Responsibilities:

• Led initiative to develop Netscape News and Sports and Autos from single pages with 50,000 average daily pageviews to multi-channel comprehensive news and information networks with over 1 million daily average pageviews. All target dates were met on time. Projects consistently launched under budget
• Edited and published top features and news updates from Time Warner content partners for the Netscape.com main page while increasing daily average page views from 13 million to 22 million
• Managed and updated several event packages for Netscape Sports, including Super Bowls, Winter Olympics, Sports Illustrated Special Issues and NCAA Tournaments. Managed editorial calendar for Time Warner and AOL promotions teams, leading to maximum traffic and exposure
• Managed all content appearing on Netscape Sports, Netscape Autos and CompuServe Sports. Content was provided by several well-known publications and industry leaders including Sports Illustrated, CBS Sportsline, NFL.com, NASCAR.com and NBA.com
• Created and edited content for over 30 programming slots within the Netscape.com web network.
• Increased the number of content partners from one to five during first 18 months
• Product manager for AOL in-house tools used by various publishing groups
• Manually edited and published all top features and breaking news on Netscape Sports from mid-November '01 until March '02 as the channel switched primary content providers. Traffic numbers continued to increase during this period

Confidential, San Diego, CA

Web Manager

Responsibilities:

• Edited and published content for over 50 official collegiate athletic websites on the FANSonly Network
• Managed client accounts for 15 member schools located throughout the U.S.
• Led website launch projects for new partner institutions
• Implemented and managed broadband content, including live audio and archived video
• Assembled online marketing plans to increase Internet presence of client schools; the traffic for their websites more than tripled from 1998-1999
• Supervised a team of 12 editors who contributed content and updates to all member sites
• Introduced online commerce to member schools. Worked with each school to promote their online stores by marketing items on targeted areas of their sites

Confidential, San Diego, CA

Marketing Project Manager

Responsibilities:

• Increased territory service provider revenues by 150% within first six months
• Identified marketing needs while introducing original content strategies for client sites
• Retained as an independent consultant for six companies through 1998

Confidential, San Diego, CA

Account Manager

Responsibilities:

• Initiated the first online presence for over 50 companies throughout Southern California
• Led quarterly seminars that introduced new web technologies and solutions to local stakeholders
• Developed online and offline marketing campaigns for corporate services